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Free Keyword Research Tools 10 Best Affiliate Finance Programs Last updated January 25, 2024

By Backlinko Team In collaboration with Semrush

The affiliate marketing industry is booming overall, projected to reach $27. 8 billion by 2027.

Financial products consistently rank among the highest converting affiliates. People are always looking for ways to save money, grow their wealth, and secure their financial future. By partnering with the right financial affiliate program, you can tap into a ready-made audience that is looking to invest in themselves.

Commissions can be surprisingly lucrative. Some financial affiliate programs offer up to 50% commission per sale.

But where do you start? With countless programs competing for your attention, choosing the right one can be overwhelming. That's where we come in.

After countless research and analysis, we've carefully selected the top 10 financial partner programs (plus 4 partner networks that we think are worth checking out).

These programs weren't just chosen at random, but based on their track record, generous commissions, high conversion rates, and commitment to quality products and services.

Top Financial Affiliate Programs

1. Sofi Partner Program
2. eToro Affiliate Program
3. Wise Affiliate Program
4. Robinhood Affiliate Program
5. Credit Karma Affiliate Program
6. Credit Sesame Affiliate Program
7. NerdWallet Affiliate Program
8. Quicken Affiliate Program
9. Acorns Affiliate Program
10. Coinbase Affiliate Program

1. SoFi

Niche: Loans? Banking Services? Insurance

Best for Financial Bloggers

Commission Rates: Up to $150 per lead

Cookie Expiration: 30 days

Perks: Very lucrative commissions and lots of advertising products

SoFi is a one-stop shop for your finances. They offer credit, checking accounts, savings accounts, loans (personal loans, private student loans, student loan refinancing, mortgages), investment accounts, and insurance.

If you're a content creator or blogger in the finance industry, SoFi could be the perfect service to promote because of the variety of products they offer.

Plus, you can make a ton of money here. Take a look at the commissions:

If you introduce SOFI's student loan refinancing service to someone, you can get up to $ 1, 000!

However, there is one big drawback: If someone applies for a loan through your link, you will receive a commission only when the loan is approved. In other words, if the loan is not approved, you will not get a profit.

2. eToro

Position: Negotiation

The best: Financial advisor. Entrepreneur

Commission rate: 25 % profit share. $ 400 CPA

Cookie window: Life time

Participation URL: etoro partner

Benefits: Reliable brands with many resources for traders

ETORO is a trading platform that offers all in one place, from stocks, stocks, EFTs, and cryptocurrency.

More than 30 million overseas users are trading every day, and if you advertise this platform, you can get a part of the transaction pie.

ETORO has a different commission system. They pay 25 % of profit share or $ 400 CPA, which is not bad.

And did I mention the lifespan?

3. Wise

position

Best suit: Free lancer content creator

Commission rate: Up to $ 63

Cookie window: 365 days

Benefits: attractive for a wide range of users and has plenty of cookies validity periods

WISE was established in 2011 and has supported the international funding of millions of users. The main service is remittance, but it also offers a global debit card that users can spend more than 195 countries.

This is the perfect affiliate program for users who need to move funds across borders, such as free lancers and digital nomads. Also, thanks to a wise business account that can be used by companies of any size, it will be an attractive offer for entrepreneurs.

Affiliates can be advertised:

• Wise remittance
• Wise business remittance
• Wise Global Business Account

Fees are paid by pounds, from £ 10 ($ 12. 70) for individual users and 50 pounds ($ 63) for business users.

4. Robinhood

Position: Transactions and stocks

Most appropriate: Business user. beginner

Fee: $ 5 per lead. $ 20 per deposited account

Cookie Expiration: 30 days

Benefits: Exclusive Affiliate Manager and Robinhood Limited Event

Robinhood is one of the best affiliate programs for beginners who have just started affiliates. Online trading platforms can easily invest in stocks without their own funds or expertise.

Robinhood is a hugely popular platform, especially among millennials. An estimated 22. 5 million users traded on the platform in 2021.

What does this mean for you?

It is a very easy-to-use trading platform that attracts beginners and experienced traders alike.

The Robinhood affiliate program rewards up to $20 and is hosted through Impact Beam. Once you sign up with Impact Beam, simply contact Robinhood to receive an invitation to the program.

5. Credit Karma

Where: Credit Score

Best for: Experienced affiliate marketers

Commission Rate: Up to $12

Cookie Expiration: 30 days

Benefits: Can be sold alongside other affiliate finance programs, such as bank accounts and cards.

Credit Karma is similar to Credit Sesame, which we will discuss later.

Both platforms offer free credit reports. However, Credit Karma has an edge over Credit Sesame, as it is a much larger and better-known brand than Credit Sesame. That means it's easy to market.

But (and that's a big but) to make money as a Karma affiliate, you have to put in the work. Credit Karma offers just $2 for anyone who creates a new account through your link. If you want to earn a little more, you get $12 per online mortgage subrogation - a disadvantage if your readers are young or not in the market to buy a new home.

6. Credit Sesame

Position: Credit Score and Credit Monitoring

Best for Affiliate Beginners

Commission Rate: Up to $6 per new listing

Cookie Expiration: 30 days

Benefits: Easy promotional services, free membership, banners and marketing ads

As we just mentioned, Credit Sesame is similar to Credit Karma. It provides paying members with credit reports and compares their income to their credit profile to advise them on how to improve their credit score.

The platform also has a debit account, where members are paid based on their improvement in credit score. Earning money while building credit sounds too good to be true, but Sesame Credit is known for this offer.

Credit Sesame also allows members to compare credit card companies to find the best deals.

The company also offers free identity theft insurance upon sign-up to protect against identity theft.

Sounds easy, right? That's why it's a great program in the finance industry for beginner merchants.

The affiliate program is hosted through Flexoffers. com, and affiliates earn $6 for every new member who signs up through their link.

7. NerdWallet

Where: Personal finance

Best for Financial Bloggers

Commission rate fluctuates

Cookie deadline: 14 days

Benefits Specify with specific products

Nerdwallet was established in 2009 and has been highly evaluated in the financial industry.

Today, nerdwallet offers credit score tracking, budget guide, credit card, loan, and insurance comparison.

It has more than 100 million users and is one of the largest personal finance sites in the United States.

The affiliate program is hosted by CJ affiliate network and is one of the most advantageous programs in this list. That's because Nerdwallet pays up to $ 100 if you succeed in your credit card! For other products such as insurance and loans, the commission rate is different.

8. Quicken

Niche: Financial Management

Optimal: Financial Advisor

Commission rate: There are fluctuations. Up to $ 40

Cookie Expiration: 30 days

Products and exclusive affiliate support that can be promoted at a reasonable price

Have you ever tried to manage your budget by sitting on a complicated spreadsheet? You will probably have been overwhelmed immediately.

Quicken provides a great solution. With this personal finance manager, you can track your budget, prioritize savings, and make a wise financial decision. Quicken's basic program, QUICKEN SIMPLIFI, can be used for less than $ 3 per month and is easy to promote.

Quicken has not disclosed its commission structure until the sig n-up, but payments can be up to $ 40 for each order via your affiliate link.

9. Acorns

niche

Optimal: Financial Advisor

Commission rate: $ 5 per successful introduction

Cookie Expiration: 30 days

Merit Investment Bonus A chance to earn more

Acorns is a mini investment platform that can be carried everywhere.

With this platform, paid members can accumulate some coins and payments into investment accounts.

Users can use a smart investment portfolio designed by investment experts who know how to increase money.

I myself have tried Acorns, but for my experience and the other 8 million users, it can be said that it has been quite successful.

Acorns is targeting young people, and the average age of users is 24 to 35. Therefore, if your user applies to this age group, you can earn $ 5 per referral, and that $ 5 will be returned to your Acorns account. The $ 5 may not seem so many, but it is reinvested and increased over time.

10. Coinbase

niche

Most suitable: Cryptocurrency blogger

Management rate: 50 transaction fees

Cookie Expiration: 30 days

Benefits: Reliable brands, abundant marketing materials, dedicated affiliate managers

You've heard the word encryption. It is a major trend in the financial world, and the United States has 46 million people (13, 7 % of the population). And more people are thinking about investing every day.

That's why the coinbase affiliate program is very advantageous.

Coinbase allows users to buy and sell cryptocurrencies. Coinbase lists all major currencies, including bitcoin, Ethereum, tethers, and BNB.

If you frequently mention encrypted or provide investment hints in your content, you can get a commission by mentioning Coinbase. For the first three months of trading with Coinbase, you can receive 50 % of the referral transaction fee.

How Backlinko Can Help You

In order to really succeed as an affiliate finance marketer, you need to master basic digital marketing skills, especially search engine optimization (SEO).

Therefore, we have created the following detailed guides:

• Ultimate guide for affiliate marketing
• SEO learning method
• How to set an effective SEO strategy
• Keyword survey method ( + free tool)
• How to acquire hig h-quality backlinks

By practicing what you have learned, your finance sites and blogs are ranked high and you can collect higher quality traffic. In other words, you can get more reservations and commissions.

4 Best Financial Affiliate Networks

Now, we have taken up the best financial affiliate programs and introduced some of the networks that host these programs. Here, let's take a closer look at the best financial affiliate networks that can be registered in multiple programs.

1. Impact

• Payment date: customizable
• Payment method: BACS, PayPal, bank transfer
• There is affiliate support

IMPACT is one of the new affiliate networks, but has already connected a wonderful brand, including Robinhood and Quicken on the list above. If you apply for an Impact network, you can easily participate in these two programs.

There is also a lot of support for affiliate marketing staff, such as resources for starting affiliate marketing and guidance on how to create content that leads to conversions.

2. CJ

• Payment date: 20 days or 28 days (different currency)
• Payment method: Payoneer, check, account transfer
• Affiliate support Yes.

CJ is the largest affiliate network, with more than 3, 000 major brands participating in the network.

Participating in this network needs to answer some efforts and some questionnaires, which is worth it. CJ has many financial programs, including Nerdwallet, but also covers a wide range of other niches, such as travel and health.

CJ has a developer portal API, where webmasters and publishers can customize the offer, access credit card information, and search for keywords that narrowed down.

3. AWIN

• Payment date: 1st and 15th every month
• Payment method: Sepa, Bucks, Atch, Peyonia, International Temple
• Affiliate support Yes.

Awin was previously called Affiliate Window, but it is one of the best CPS networks in the United States. This network is registered with more than 25. 000 brands and offers a surprisingly wide option for affiliates.

The customer service is substantial and the tools are easy to use.

The only drawback is that when you sign up to participate in the network, you will have a verification fee of only $ 1. But it's not a big deal, given how much money you can make by participating in this level of networks.

4. FlexOffers

• Payment date 60 days, 1 to 7 days of the following month
• Payment method Bank transfer, international remittance, PayPal, check
• There is affiliate support

FlexOffers networks have several financial service programs. Famous places include REDI, PROMS, Western Union, etc.

FlexOffers also has affiliated with affiliate networks such as Shareasale and Awin.

Sub-niches Within the Financial Affiliate Niche

As you can see from the various financial affiliate marketing programs above, this niche is wide.

In order to increase conversion opportunities and make the provided products more targeted, there are several su b-niches that can be targeted instead.

Here are some niches to consider and examples of programs in each niche.

Investing and trading

• Online broker (eg, Roboforex)
• Robo Advisor (eg, Betterment)
• Stock Trading Platform (eg Robinhood)
• FX & CFD trading (eg FXCM)
• Cryptocurrency (eg COINBASE)

Banking and Finance

• Bank and credit union (eg, city bank)
• Credit card (eg, Master Card)
• Payment processor (eg, Stripe)
• SME finance (eg, Fundbox)
• Refinancing student loan (eg, SOFI)

Insurance

• Medical insurance (CIGNA, etc.)
• Life insurance (eg, Northwestern Mutual)
• Housing insurance (eg, progressive)
• Automatic insurance (eg, stat e-owned)
• Commercial insurance (for example, nationwide insurance)

Loans and credit

• Mortgage and refinancing (eg, Quicken loan)
• Individual loan (eg, Marcus of Goldman Sachs)
• Bad loan loan (eg, AVANT)
• Debt consolidation (national, dead, relief, etc.)
• Credit monitoring and restoration (eg, Experience)

Accounting and taxes

• Software for small and mediu m-sized enterprises (eg, QUICKBOOKS)
• Personal financial application (eg, QUICKEN)
• Tax filing service (eg, TURBOTAX)
• Salary allowance (eg, gust)

Retirement and estate planning

• 401 (K) Plan (example: Human Interest)
• IRA account (eg, Charles Schwab)
• Pension (for example, Anuity)
• Lawyer will, trust, property management heritage (eg, a rocket lawyer)

How to Choose the Right Financial Affiliate Program

Of course, you can also participate in the first financial affiliate program. It may seem like a quick way to earn fees. However, I recommend that you take the time to research and compare various financial affiliate programs. By doing so, lon g-term success is promised.

Here, we will introduce how to select the best financial affiliate program to enhance the possibility of conversion. I also heard not only my opinion, but also the valuable insights on affiliate marketing in financial niches in Earnings's Sammie Ellard-King.

Sammy explained the following that he was involved in the UK financial market as follows:

"We were gaps to British youth. There were great influencers, writers, and blogs in the United States, but there were few in the UK. We are websites, podcasts, YouTube channels. , Social media ... Basically, we do it through 36 0-degree al l-ranked brands. "

In other words, determine the market and understand where you fit.

Match programs to your niche and audience

It seems natural, but it needs to be repeated.

If you work with a marketer that matches your brand and your audience, you will get the best return.

For example, travel blog readers will not be interested in refinancing offers for student loans!

Let's ask yourself:

• What kind of financial issues do my readers are most interested in?
• What problems are readers trying to solve?
• What are your readers suffering?

If you know the answer, you can find an affiliate program that can meet their needs.

For example, suppose you run a personal finance blog. You can introduce tools that are useful for readers:

• budget
• Record of savings
• Understand the savings status to understand the savings status
• Monitor savings, track savings, track savings
• Tax payment record

But if you are more interested in starting your business, you can share the following programs:

• Receive loans for small and mediu m-sized enterprises
• Business credit construction
• Salary management

All relevance is important.

And you need to be prepared for some expenses.

Sammy explains:

"If you want to make money in financial affiliate marketing, you need to be an authority in that field. To do that, you need to spend money on authority connections, PR, and branding before you can make money."

Weigh Commission Structures

A big mistake that beginner marketing associates make is that they look at the commission rate and say, "Wow, 50% sounds amazing, let's choose this one!". But what they don't do is take into account the payout limit or average order value.

Before choosing a financial partner program, evaluate the following:

• Fixed revenue/fixed fee
• Revenue share
• Minimum payout limit
• Minimum payout rate
• Varying commission levels by product

For example, a 50% commission sounds great. But if your average order value is $10, you only get $5. Compare that to a 20% commission on a product with an average order value of $500. Suddenly, you get $100.

Check the Cookie Duration

Financial products and services are not something you can buy right away (compared to, say, socks on Amazon). People tend to think things through, research and compare.

So ideally, you want to join an economic partner program with a long cookie period.

Consider Application Requirements

Financial programs tend to have stricter application requirements. "Some brands are very strict about compliance and require you to submit reviews and changes to articles from time to time," Sammy explains. Of course, it depends on the brand.

And according to the brand's terms of use, you have to include risk warnings and follow regulatory standards, especially when giving financial advice.

He continues: "Some brands, like eToros, have three or four lines of text.

So even if an affiliate program looks lucrative, make sure you read the fine print and include the necessary risk warnings!

Vet Financial Merchants

This should go without saying, but we'll stress it anyway.

You'll be putting your reputation at risk if you don't.

For each marketer you consider, take into account the following factors:

• How long they've been in business
• Ethics
• Who are their leaders
• Consumer reviews/complaints (Sammy: "Make sure you check Trustpilot.)
• Affiliations with other brands
• Security and data protection measures
• Compliance with regulatory measures

Don't promote sketchy get-rich-quick schemes, no matter how attractive the commissions may be.

Sammy says:

"You are playing in the lives of people. Buying a vacuum cleaner and investing in an index fund is different. If Hoover junk, they will send them back. If you lose in the stock market, send back money. do not have."

Diversify your content

Owning a blog is useful as an affiliate marketer. However, if you want to surpass other traders with this fierce niche, you need to have a kind of "unevenness" in the financial world.

In other words, it has a podcast, YouTube channel, Tiktok, and social media.

In the financial affiliate marketing world, there are many opportunities for experienced marketers to earn a lot of income. The advantageous commission system provided by the major financial affiliate programs may change the player for those who use it strategically.

However, it is important to recognize that the position of finance has a task. The complexity of financial products and services requires a deep understanding, and sufficient information and continuous education are essential.

In addition, strict regulations and compliance standards in financial sector are becoming more complex.

In the financial industry, it is most important to build a trusting relationship with customers due to its delicate problems. To build reliability as a partner requires time and consistent efforts.

Balance between useful content and promotion requires delicacy. Financial niches often seek more valuable insight than obvious ones.

Although there are issues, the niche of financial affiliates is still a rewarding business for those who invest time and effort to understand the nuances. Success in this field is not simply advertising a product, but a sources and guidance that your reader is trusted.

Which financial affiliate program did you succeed (or fail)?

Also, is there anything I missed in the program I missed?

Share your experience!