5 Laws For A Perfect Affiliate Program

This article outlines five fundamental laws for a successful affiliate program, covering topics such as product research, choosing a specific niche, creating valuable content, building an email list, and complying with legal obligations. It emphasizes the importance of following regulations, providing quality content, and building an engaged email list for effective affiliate marketing.

Published by Daniel Pisoni on January 8, 2019. Last updated December 7, 2023 at 3:13 pm.

• Affiliate Marketing Blog
• Industry
• For Beginners

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Affiliate marketing is not as complicated as many people think. It does not require complex knowledge, advanced skills, or a large budget. In fact, affiliate marketing is an easy and cost-effective way to increase conversions, and there are many reasons for this, including:

• Tap into new potential traffic and revenue sources
• No additional costs. We only pay for results.
• More traffic. Your affiliates may send a lot of traffic your way (if the links are not unwanted).
• More traffic and more people to reach will increase brand awareness.

The number of people involved in affiliate marketing as well as the amount spent has increased in recent years. For example, eMarketer recently reported that US retailers spent $5. 37 billion on affiliate marketing in 2017 and predicted that spending will reach $682 million by 2020.

To make your affiliate marketing journey easier and get you started on the right foot, here are 5 basic rules for a perfect affiliate program.

Law #1. Research Products

The reason why many people who decide to promote a product fail to generate traffic or leads is because they don't ask themselves questions like:

• Would I use this product/service? Is this something I'm interested in?

If the product is not something you would want to use, it would not be a good idea to look for another one. But if you do, your promotion can come across as pushy and "salesy." Readers are smart and will quickly figure out that you're not being genuine when you promote something.

• Could many of my readers benefit from using this product/service?

If your blog's target reader does not benefit from the products or services you are advertising, there is no point in exposing your reputation. In order to make readers useful, we will examine the products, know the advantages and disadvantages of other products, and recognize whether advertising is a good idea.

Sticking to physical products such as gadgets and cosmetics is usually recommended for beginners because it is easy to prove what benefits customers. On the other hand, products such as e-books and software are best to advertise a reputable marketer because it is difficult to do so.

• Is the purchase process easy?

You want readers to buy the products you are advertising, but if the purchase process is too complicated, many readers will leave. According to a survey conducted by Baymard Institute, the "too long / complicated chec k-out process" is in the top three reasons for leaving during chec k-out.

Check if the purchase process is easy for customers, as affiliate programs can greatly hurt the profits from the affiliate program. If not, it will be good for affiliate partners, so try to introduce you to easy to do (and you can also impress your knowledge about your online business!).

And at the end. It is the best result for people to advertise products that are passionate. Certainly, it's much easier to write about what you are interested in, and you'll be motivated to do your best. So the general advice that affiliate markers will be a beginner is to choose the products they like and use.

Law #2. Choose A Specific Niche

Many marketers make mistakes by targeting a wide range of popular products. This may sound like a good strategy to involve multiple target audiences, but as a result, it is really difficult to generate enough sustainable traffic to always compete with others. 。

Specifically, "creating relevant content" and "creating sufficient content". For example, if you advertise five products from different niches, you may have no relevance, so you will be placed in the same article and you have to write over days.

Google has since stated that low quality and difficult to sell content will not be ranked, so it is necessary to create hig h-quality and relevant content for each product to be advertised. Say again.

A better way is to select a product from a specific niche to make it easier to link the pages, and you can form a overall strategy, especially in the type of content that you are interested and created.

Law #3. Create Valuable Content

In the affiliate campaign, the quality of the content often decreases because content creators are focusing on sales. This is a bad idea. The key to building a positive and productive relationship is to consistently produce valuable, attractive and relevant content.

After all, as we already know, Google does not allow "forced" content that does not provide customers. Therefore, in order to succeed in the affiliate program, it is necessary to add value to content by making it useful, useful, useful content.

Here are some types of content that meet these requirements and can be used in your program.

Product comparison

The reader's preference will be different, so don't list our favorite products! Instead, try to answer the most likely questions to buy about popular products. For example, compare functions, performance, appearance, usefulness, etc. to the target readers.

Ho w-to content

This type of content allows readers to learn new things. For example, you can explain how to make the most of a specific product and how to make something yourself. Usually, ho w-to articles are basically a guide, so they are very detailed. SUMO's recently performed blog post, which has the highest performance in traffic, revealed that the content with explanation was the best (22, 8 % of traffic).

review

This is the simplest type of content that marketing partners often choose. For example, you can describe whether it has helped to achieve a specific purpose and whether it was convenient to use it. All you have to do is choose products and services that the target reader wants to buy.

Seasonal content

In the moon like July or August, the reader's head may be full of holidays. If you have a cooking blog, it's a good idea to write about pumpkin recipes in October.

Educational video

Video is one of the most popular web content. In fact, 85 % of the online business believes is an important part of the marketing strategy, and 82 % will invest more in video marketing (all dat a-2018 Video Marketing Statistics Survey).

Using this medium for an affiliate program is an obviously good idea. Basically, a video is an article that provides a great opportunity to learn how to do something and learn new things. For example, you can create a tutorial video of a product you are advertising, especially a product that people feel a little difficult.

Gift guide

If the product you advertise is suitable for gifts, why not create a gift guide and explain how to choose the best product and who can benefit from that product. 。 Include a lot of illustrations that introduce gifts wrapping and giving readers to inspire readers.

Law #4. Build An Email List

In the past, it was easy to maintain readers thanks to the RSS feed. But now, RSS feed is not a good way to increase readers and earn affiliate income.

"It's a new standard to create an email marketing list," explains PROESSAYWRITING's content writer Richard Dawson.

By holding this list, you can target certain types of customers and adjust the content according to their preferences and needs. For example, a person who has been registered in a newsletter hopes to read information about the solution to the problem. Remember: If the content of the newsletter is interesting and useful, e-mail magazine subscribers will want to read more.

To gather more subscribers and build an email list, you can use a po p-up to seek op t-in to visitors to receive the latest updates, news and hints. Another method is to hold a contest with prizes and request an email address for application. Let's notify everyone about the contest on blogs and social media pages, and explain how to apply.

In this way, the newsletter should provide only hig h-quality information, build an email list and use it in affiliate marketing wisely.

Law #5. Follow Your Legal Obligations

According to modern regulations and laws, marketing partners must follow a certain principle in business. If it turns out to violate these principles, the program will be suspended and will pay a large fine. Therefore, in order to avoid violations of the federal government, we must understand and comply with a very specific compliance field.

For example, you must read the Affiliate Marketing Rules in 2007 of the Federal Trade Commission (FTC) and follow this. This rule regulates customer data, advertising practices, and affiliate relationships using other important factors.

Surprisingly, many affiliate marketers do not understand the requirements for the FTC guidelines. In this MARKETING LAND, Jennifer Moore, the director of the Rakuten Affiliate Network, quoted the 2017 Creator Economy Survey, which was overopened in EMARKETER. Drine He knows or understands only 11 %.

According to Moore, the popular influencer YouTube channel is closed every day because he did not comply with the law. In most cases, influencers did not know that there were FTC requirements. In addition to the end of the affiliate program, the FTC has the authority to freeze marketing partners and advertisers' assets, and to submit marketing for the next 10 to 20 years so that they will not violate the law again.

To comply with FTC guidelines, you need to disclose information so that viewers do not mislead. The following is a hint to confirm compliance and provide potential customers and clients with the best experiences as possible.

• Install information disclosure in places that the viewer does not need to search. No one needs to find your affiliate disclosure, so make sure you can easily access it by placing it on the page or the top of the article. Posting in such a place means that you immediately inform everyone that your content has affiliate links and products, and the FTC guidelines are just looking for them.
• Be clear where you can. The guidelines apply to most types of online media, including blog posts, podcasts, images, and infographics. - You must disclose your affiliate program in all materials you use. For example, if you use a video, place the disclosure at the beginning and make sure it is on the screen long enough for the viewer to have enough time to read it. Additionally, you must include the disclosure as text in the video description.
• Remember that the FTC guidelines do not apply to banners. According to the agency, most internet users understand the purpose of banner ads, so you do not need to disclose them. Therefore, if you place a banner on a page that does not have an affiliate link, you do not need to include a disclosure statement.

So In Conclusion

As such, as affiliate marketing continues to attract more investment, it may be a good time to get involved in an affiliate program. The laws outlined in this article will help you get everything right and set your own program on the path to success.

Don't forget to share your experience in the comments!

Guest Contributor

Tom Jager is a professional blogger. He works at A-writer. He has degrees in law and English literature. I have written many articles/online journals.