Best practices of internationalisation strategies from European football clubs

The word globalization and internationalization were a buzzword for explaining the merit of market integration and economic relationships (and / or disadvantages). The integration of soccer into the world economy means a double challenge for everyone involved in sports and for the future of sports itself. On the other hand, all of these movements mean new opportunities for exciting. On the other hand, identities and traditions that embody soccer are being challenged and emphasized.

With the growing worldwide interest in soccer through the formation of a global fan community, and the saturation of the domestic soccer market, the soccer club relys on internationalization strategies as an important growth driver to have a traditional structure of soccer business. I'm trying to overcome it. The ultimate goal is to find a new source of income and earn income from international brand awareness [2].

Since there are many opportunities for soccer clubs, this blog post will first delve into the conditions necessary to increase profits from international expansion. After that, he will explain the strategic priority field and the market entry strategy. Before introducing the best practices in Europe, the fourth emphasis is that the optimization of this potential revenue succeeds only in conjunction with the club's overall strategy.

2. Requirements

Before thinking about international development, it is important for soccer clubs to consider their position in Japan. I don't think that all clubs can position themselves on a global stage, nor do I need it, so it should be understood whether soccer businesses have already reached a commercial limit in Japan. It is.

-If or not, it may be wise to focus on increasing financial performance by diversifying club management services rather than looking at the Far East and Europe and the United States.

-The next step is to formulate a strategy along the club brand and identity. < SPAN> Globalization and internationalization were buzzwords to explain the merits (and / or disadvantages) of market integration and economic relationships. The integration of soccer into the world economy means a double challenge for everyone involved in sports and for the future of sports itself. On the other hand, all of these movements mean new opportunities for exciting. On the other hand, identities and traditions that embody soccer are being challenged and emphasized.

With the growing worldwide interest in soccer through the formation of a global fan community, and the saturation of the domestic soccer market, the soccer club relys on internationalization strategies as an important growth driver to have a traditional structure of soccer business. I'm trying to overcome it. The ultimate goal is to find a new source of income and earn income from international brand awareness [2].

3. Since there are many opportunities for soccer clubs, this blog post will first delve into the conditions necessary to increase profits from international expansion. After that, he will explain the strategic priority field and the market entry strategy. Before introducing the best practices in Europe, the fourth emphasis is that the optimization of this potential revenue succeeds only in conjunction with the club's overall strategy.

Requirements

Before thinking about international development, it is important for soccer clubs to consider their position in Japan. I don't think that all clubs can position themselves on a global stage, nor do I need it, so it should be understood whether soccer businesses have already reached a commercial limit in Japan. It is.

-If or not, it may be wise to focus on increasing financial performance by diversifying club management services rather than looking at the Far East and Europe and the United States.

-The next step is to formulate a strategy along the club brand and identity. The word globalization and internationalization was a buzzword to explain the merit of market integration and economic relations (and / or disadvantages). The integration of soccer into the world economy means a double challenge for everyone involved in sports and for the future of sports itself. On the other hand, all of these movements mean new opportunities for exciting. On the other hand, identities and traditions that embody soccer are being challenged and emphasized.

With the growing worldwide interest in soccer through the formation of a global fan community, and the saturation of the domestic soccer market, the soccer club relys on internationalization strategies as an important growth driver to have a traditional structure of soccer business. I'm trying to overcome it. The ultimate goal is to find a new source of income and earn income from international brand awareness [2].

Since there are many opportunities for soccer clubs, this blog post will first delve into the conditions necessary to increase profits from international expansion. After that, he will explain the strategic priority field and the market entry strategy. Before introducing the best practices in Europe, the fourth emphasis is that the optimization of this potential revenue succeeds only in conjunction with the club's overall strategy.

Requirements

Before thinking about international development, it is important for soccer clubs to consider their position in Japan. I don't think that all clubs can position themselves on a global stage, nor do that, so you should understand if soccer businesses have already reached a commercial limit in Japan. It is.

-If or not, it may be wise to focus on increasing financial performance by diversifying club management services rather than looking at the Far East and Europe and the United States.

-The next step is to formulate a strategy along the club brand and identity.

The purpose is to know how to attract international people, as ideas, people, products, services, and capital are more and more free, promoting the process that leads to the integration of economy and society. I have to do it. It is not necessary, but it is very useful in establishing connections with overseas: strong league (sales of international broadcasting rights), sufficient investment funds (investment in layout), brand Fascinating (clear identity, vision, values), the international ambassador (former player), a player from a specific growth market (transfer), participation in international club competitions (UEFA Champions League, European League, European League) Or by 2021, Chairman's League).

Strategic point of view

As mentioned above, there are certain conditions for becoming an international brand. But just because your club is not one of the European capital (no, there is really no need to raise the Eiffel Tower in the logo), it doesn't mean you can't expand your business to a different geographical market. In order to make the brand known to the world, soccer clubs need to know the products and services that can be provided to international crowds. There is the following strategic focus: < SPAN> The purpose is to promote the process that leads to the integration of the economy and society, with ideas, people, people, products, services, and capital. The association must know how to attract international people. It is not necessary, but it is very useful in establishing connections with overseas: strong league (sales of international broadcasting rights), sufficient investment funds (investment in layout), brand Fascinating (clear identity, vision, values), international ambassador (former players), players from a specific growth market, participation in international club competitions (UEFA Champions League, European League) Or by 2021, Chairman's League).

Strategic point of view

As mentioned above, there are certain conditions for becoming an international brand. But just because your club is not one of the European capital (no, there is really no need to raise the Eiffel Tower in the logo), it doesn't mean you can't expand your business to a different geographical market. In order to make the brand known to the world, soccer clubs need to know the products and services that can be provided to international spectators. The association has the following strategic priority fields: because the purpose of ideas, people, products, services, and capital promotes a process that leads to economic and social integration. You have to know how to attract international people. It is not necessary, but it is very useful in establishing connections with overseas: strong league (sales of international broadcasting rights), sufficient investment funds (investment in layout), brand Fascinating (clear identity, vision, values), the international ambassador (former player), a player from a specific growth market (transfer), participation in international club competitions (UEFA Champions League, European League, European League) Or by 2021, Chairman's League).

Strategic point of view

As mentioned above, there are certain conditions for becoming an international brand. But just because your club is not one of the European capital (no, there is really no need to raise the Eiffel Tower in the logo), it doesn't mean you can't expand your business to a different geographical market. In order to make the brand known to the world, soccer clubs need to know the products and services that can be provided to international crowds. There is the following strategic focused field:

Before starting club business activities on an international scale, soccer organizations have their own products (top teams, U21 teams, youth academy, women's teams, E-sports, community trasts) for countries outside the country. You need to know how attractive. Starting with club's brand identity, the five main assets in the soccer club needed a marketing communication plan to step into different areas and countries. Defining the USP of each asset and knowing how to convert it into an international audience can be considered as a positioning stage. After knowing how to attract potential consumers, you need to increase your awareness. In order to reach the stage of commercialization, we must take two important issues for the masses, exposure to the media and revealing commercial interest. Spread the appropriate owner's product in a new market through the media so that this message can be accepted by the right people at the right time using various marketing tools. Investing in this will attract club activities from visible and will be loved. The final stage of this process is to benefit from investment. Product sales

-Sport activities

4. International Goodwill

Seasonal training camp

Sports and technical development consulting for soccer industry officials

Youth development consulting for other stakeholders in the soccer industry

-My commercial sales

5. -My business other than the day of the match

OTT platform streaming paid content

6. Product sales through fan shops

Product sales through e-commerce platform

Partnership and sponsorship

Paid membership system

Advice on commercial development to other stakeholders in the soccer industry

AUSTRIA

Corporate social responsibility

Partnership with institutions and governments

Contribution to the press (online offline)

Acquisition of other soccer clubs

Market entry strategy

Three most common soccer models used by clubs to grasp club assets and all possible activities to capture consumers in no n-home countries and to enhance engagement in the international market. I want to focus on [3]

- The Uppsala model can be described as a market entry approach, where a company needs to enter a new international market through four stages: sporadic exports, use of agents, use of distribution partnerships, and use of owned subsidiaries. In the first stage, the football club usually interacts with the target market in a very irregular way. The aim is to study the consumer response to the target market. If the response in the first stage is good, in the second stage, they look for sales agents with a physical presence in the target market. However, these agents expect local companies with a deep understanding of the dynamics of the international market. If the use of agents is successful, the next stage requires close cooperation with local companies. In this stage, the presence in the foreign market is increased, but the feasibility study is still ongoing. The final stage is used as a permanent entry, revealing the relevant products in the target country. Please note that this strategy requires the football club to gradually increase its international model, and the results are only visible after a long time.

- The transaction cost approach model is more favorable for new market participants. In this model, the football club looks for local clubs or companies that it finds viable and competitive in its market and invests directly in the local companies. This strategy is a form of international merger and is considered cost-effective as it does not require physical entry into the international market. In fact, foreign companies can gain the necessary representation in the international market without spending start-up capital.

- In the industry network approach model, the football club looking to internationalize must identify a few local companies that share the same philosophy and go through the same process as in the transaction cost strategy. However, the difference is that the company looking to internationalize does not invest in the local companies but forms partnerships with them. In other words, in the case of the industry network strategy, there is no financial commitment to the local companies, so the merger issue does not apply. In lieu of financial commitment, the football club ensures that the local companies are engaged in a service or product area that is promising to introduce a new service or product to the market.

Does it really fit the club's overall strategy?

As mentioned earlier, not all clubs can support internationalization strategies. Must be suitable for overall branding and geographical and economical status. However, clubs that cannot devise this kind of strategy should not be considered failure or poor management. There is no problem even if you can not grow internationally through the growth of modern soccer business, through management, infrastructure, club branding, media rights marketing, commercialization, and the generalization of domestic soccer products. 。

Belarus

Best practice in Europe

The following is an overview of the best practices by 96 soccer clubs in Europe. As a result of analyzing the current status of European soccer, the following clubs are considered to be pioneers and / or innovators that are internationally growing business. Answer the following questions about each club:

-What is your strategy? (Overall product and activation)

-What are your main activities? (One best practices per club) (one best practices per club)

Belgium

-What are the main results? Achievement

FK Austria Vienna

Youth Academ y-Partnership

Gasprom export cooperation

Austria, Austria, who had a close relationship with FC Zenito St. Petersburg, has succeeded in persuading Gasprom, a contract to provide a platform between both clubs and Gasprom. Austrian Vienna Rookies, Further Cooperation for Young Fostering, for example, joint activities in Vienna, Austria Vienna and Zenito St. Petersburg, for example, to participate in tournaments in Asia in the future. It is.

Complete cooperation between clubs and organizations

Heatball Business Spring Meeting organizer

In February 2020, SK Rapid Vienna and Arianz Stadion were hosting the football business spring summit and established their position as a pioneer in the football industry. The club is working on further commercial development of soccer, such as keynote speeches, interviews, discussions, and master classes. Many emerging companies and companies from sports, tech and sports innovation sector gather, exchange ideas, and announce projects, the club utilizes this knowledge and is modern to have a rich tradition and club management. We are working to fuse innovative solutions.

Red Bull Salzburg

Bosnia and Herzegovina

First Tea m-Content by OTT platform

Red Bull TV documentary

The Red Bull brand is everywhere, and the brand called Red Bull is moving the company. Red Bull's home is Austria, and it's not surprising that they are sponsors of soccer teams. But they pushed it further. It's EC Red Bull Salzburg. One of the methods that Red Bull Salzburg gains from this ultimate brand ti e-up is the production of a new documentary entitled "Jederman n-THIS is Salzburg". This not only provides the content that the club can use on their platform, but also gives many potential consumers to engage with clubs through Red Bull's unique OTT platform.

Croatia

Bate Bolesov

Partnership with institutions and governments

An organizatio n-related working group of the European Club Association (ECA).

FC Bate Bolisov is actively participating in activities that form the future of European soccer. With the success of sports in Japan), we believe that there is an opportunity to develop brands outside Belarus, and we want to contribute greatly to activities hosted by the European Club Association. It is their main ambition to continue to be Belarus (and to be more important).

Cyprus

Academ y-Youth Development Consultant

In Youth We Trust

In 2019, the RSCA and the Lithuania Soccer Association have concluded a thre e-year partnership. RSCA supports the ambitions of Lithuania FAs to strengthen the academy practice to foster higher levels of future talent. Clubs take advantage of the Youth Development Programs and the organized academy development, supporting LFF developing soccer at the grassroots level.

Top Tea m-Academy

Czech Republic

Player development through aspire Academy

Since its establishment in Africa in 2007, the Aspire Football Dreams Foundation program has been awarded more than 3. 5 million young players in 17 developing countries and awarded 18 to 20 soccer scholarships each year. 。 The selected players go to the Aspire Academy in Doha and receive private education, coaching and medical support while participating in international friendly games. The only thing that was missing was the opportunity to play as a competition. Aspire needed a soccer club, and KAS Yupen met all conditions.

Liege Standard

Denmark

- In the industry network approach model, the football club looking to internationalize must identify a few local companies that share the same philosophy and go through the same process as in the transaction cost strategy. However, the difference is that the company looking to internationalize does not invest in the local companies but forms partnerships with them. In other words, in the case of the industry network strategy, there is no financial commitment to the local companies, so the merger issue does not apply. In lieu of financial commitment, the football club ensures that the local companies are engaged in a service or product area that is promising to introduce a new service or product to the market.

In 2018, R. Standard de Liège partnered with the Chinese Football Association. Discovering the Chinese football market and exploring commercial opportunities were the main drivers of this agreement. Initially, the partnership focused on providing the CFA with access to its academies and training centers, sending their teams to Europe and organizing training camps. Recently, the partnership has expanded with the club opening an office in Shanghai.

England: Premier League

U21 & amp; Academy Youth - Academy and Training Camps

Sponsorship Promotion Fund for Vietnam Football Talent Center

With the aim of developing and improving the level of Vietnamese football players, FK Sarajevo will be the stage to send Vietnamese football players to Europe. PVF and Sarajevo will share their knowledge and experience in training and developing football players with the goal of Vietnam football reaching the final round of the 2026 FIFA World Cup. In addition, under this agreement, the club will sponsor the Vietnamese government's tourism team "Vietnam: A Timeless Charm".

GNK Dinamo Zagreb

Youth Academy - Partnership

Partnership Chengdu Sports Industry

In 2017, the club signed a strategic partnership with Chengdu Sports Industry Co., Ltd. Under the terms of this new agreement, the Chinese sports events company will work with the club to open a youth academy in Chengdu and cooperate in the development of football-related industries in this particular region. In addition, Chengdu Sports will work on overseas learning exchanges with Croatian clubs and promoting international events.

Apollon Limassol FC

Community Trust - CSR

European Football Network for Development

Apollon Limassol FC has used one of its most important assets, its Community Trust, to establish its brand on the international stage. A member of the European Football Network for Development and highly recognized by UEFA for its work, Apollon has become one of the most important clubs in terms of CSR in football.

Since its establishment in Africa in 2007, the Aspire Football Dreams Foundation program has been awarded more than 3. 5 million young players in 17 developing countries and awarded 18 to 20 soccer scholarships each year. 。 The selected players go to the Aspire Academy in Doha and receive private education, coaching and medical support while participating in international friendly games. The only thing that was missing was the opportunity to play as a competition. Aspire needed a soccer club, and KAS Yupen met all conditions.

First Team - Partnership

In 2018, the Chinese company Sinobo became the club's new owner. This change of ownership had a direct impact on the club. The stadium was renamed Sinobo Stadium and a direct partnership was established with Beijing Sinobo Guoan FC, with the club also being able to sign new partnership agreements thanks to the new owner's business network; CITIC Group First Team - Content from OTT Platforms

This company, a specialist in content sharing, will provide superliga fans around the world with exclusive content behind the scenes, such as players 'lifestyles, personal information, players' skills and trick original videos. With Dugout's team profile, FC Copenhagen can upload content and interact with fans. Of course, it is also important to make money from video content.

Club overal l-Events other than the match day

Arsenal FC is aiming for a new height as a global brand. The main purpose is to please fans in an appropriate and satisfying way. For that purpose, communication plays an important role. In order to interact with fans around the world, we have opened different websites for each region (China, the United States, Canada). The promotion of the event is targeted (relevant) consumers through other websites.

Club as a whol e-Content via OTT platform

Website & Villa TV

Aston Villa has decided to activate these no n-domestic consumers through the Arabic website to utilize the Arab assets (such as Arab's assets and muff mood Hassan). Club fans can buy a 6-pound subscription per month. At this small price, you can watch live audio commentary in all 38 Premier League games.

Community Trus t-Academy

Burnley FC in the International Community

The Burnley FC i n-in community has the opportunity to provide international soccer schools, player training centers, and various soccer programs through international brands and logo licenses. No matter where you are in the world, schools, educational institutions, and soccer leadership organizations can provide full support packages, including marketing support, operating manuals, fac e-t o-face support webinas, and online support to confirm progress. The Burnley F C-in the Community has already been partnerships with each organization of Western Australia, East Australia, and Kuala Lumpur, Malaysia.

Top Tea m-Preseason Tour < SPAN> This company, which is a specialist in content sharing, is behind the scenes, such as players 'lifestyles, personal latest information, players' skills and original videos of tricks. Provides exclusive content. With Dugout's team profile, FC Copenhagen can upload content and interact with fans. Of course, it is also important to make money from video content.

Club overal l-Events other than the match day

Arsenal FC is aiming for a new height as a global brand. The main purpose is to please fans in an appropriate and satisfying way. For that purpose, communication plays an important role. In order to interact with fans around the world, we have opened different websites for each region (China, the United States, Canada). The promotion of the event is targeted (relevant) consumers through other websites.

Since its establishment in Africa in 2007, the Aspire Football Dreams Foundation program has been awarded more than 3. 5 million young players in 17 developing countries and awarded 18 to 20 soccer scholarships each year. 。 The selected players go to the Aspire Academy in Doha and receive private education, coaching and medical support while participating in international friendly games. The only thing that was missing was the opportunity to play as a competition. Aspire needed a soccer club, and KAS Yupen met all conditions.

Website & Villa TV

Aston Villa has decided to activate these no n-domestic consumers through the Arabic website to utilize the Arab assets (such as Arab's assets and muff mood Hassan). Club fans can buy a 6-pound subscription per month. At this small price, you can watch live audio commentary in all 38 Premier League games.

Community Trus t-Academy

Burnley FC in the International Community

The Burnley FC i n-in community has the opportunity to provide international soccer schools, player training centers, and various soccer programs through international brands and logo licenses. No matter where you are in the world, schools, educational institutions, and soccer leadership organizations can provide full support packages, including marketing support, operating manuals, fac e-t o-face support webinas, and online support to confirm progress. The Burnley F C-in the Community has already been partnerships with each organization of Western Australia, East Australia, and Kuala Lumpur, Malaysia.

Top Tea m-Preseason Tour content shared specialist, this company is a superliga fan all over the world, a player's lifestyle, the latest information, a player's skills and original videos of tricks. provide. With Dugout's team profile, FC Copenhagen can upload content and interact with fans. Of course, it is also important to make money from video content.

Club overal l-Events other than the match day

Arsenal FC is aiming for a new height as a global brand. The main purpose is to please fans in an appropriate and satisfying way. For that purpose, communication plays an important role. In order to interact with fans around the world, we have opened different websites for each region (China, the United States, Canada). The promotion of the event is targeted (relevant) consumers through other websites.

Club as a whol e-Content via OTT platform

Website & Villa TV

Aston Villa has decided to activate these no n-domestic consumers through the Arabic website to utilize the Arab assets (such as Arab's assets and muff mood Hassan). Club fans can buy a 6-pound subscription per month. At this small price, you can watch live audio commentary in all 38 Premier League games.

Community Trus t-Academy

Burnley FC in the International Community

The Burnley FC i n-in community has the opportunity to provide international soccer schools, player training centers, and various soccer programs through international brands and logo licenses. No matter where you are in the world, schools, educational institutions, and soccer leadership organizations can provide full support packages, including marketing support, operating manuals, fac e-t o-face support webinas, and online support to confirm progress. The Burnley F C-in the Community has already been partnerships with each organization of Western Australia, East Australia, and Kuala Lumpur, Malaysia.

Top Tea m-Pr e-season tour

The Chelsea Football Club is considering the pr e-season options next summer (summer 2020), and one of the possibilities is the US expedition across the pond. Chelsea has been on an American expedition in the Precious for many years, but this expedition has been the first American expedition for Chelsea since he won the American keeper Christian Prysic. The club is currently in the top four of the Premier League, the most watched in the NBC digital streaming, and is definitely expecting an increase in the number of viewers next season. Very strong on both coasts, but in Central America. The pr e-season tour will be the solution.

England: Football League Championship

Crystal Palace FC

Top Tea m-Partnership

East Chizumi contract

In 2017, the Chinese soccer app "Dongqiudi" became the first soccer partner for Crystal Palace and signed a mult i-year contract. The Dongqiudi logo is displayed on the left sleeve of the Palace shirt. The partnership was announced at a fan party in Hong Kong before the Crystal Palace Premier League Asian Trophy's Battle of Liverpool, with Wilfried Zaha, James Tomkins and Julian Spelloni as special guests. In addition, during the Premier League Asia Trophy, the top team wore a special kit with a donquiss in front of the shirt.

Club as a whol e-Marta dating ( e-commerce)

Fanatics made a 1 0-year contract equivalent to 32 million pounds in 2009 and became an official retail partner in Everton. Fanatics offers a comparable product lineup for true blue, such as replicat kit, training kit, fashion collection, gifts, and novelty goods. By partnering with Fanatics, Everton can utilize the company's expertise, global delivery network, and international merchandising sales knowledge.

Leicester City FC

Club as a whol e-Marta dating ( e-commerce)

After winning the 2016 Premier League, the top team's Thai expedition plan was strengthened. Matches and public practice were not planned, but exchanges and business meetings with local LCFC supporter clubs were on the agenda. Four years later, the club has a strong fan base in Asia, with many partners (Via Saigon, Chang Champ, Yarbo, etc.).

Top Tea m-Partnership

In partnership with Standard Chartered, the club's main partner, Liverpool FC launched LFC World, an immersive fan experience that brings the club closer to fans around the world. Over the past three seasons, the club has visited Singapore, Kuala Lumpur, Hong Kong, Shanghai, Mumbai, Jakarta, Dubai and Seoul. In Shanghai, for example, fans had the chance to meet LFC legends, as well as experience a photo station where they could sit under the shirts of their favorite players, such as Steven Gerrard, Philippe Coutinho, Kenny Dalglish and Fowler, to recreate iconic images of the room. Football fans and fans of all kinds of technology were treated to the unveiling of "Inside Anfield", a unique content that allows supporters to step into the shoes of the players and get an inside look at the team using headsets and earphones. There was also a chance to experience a gaming station hosted by Konami, an official partner of LFC and supporting partner of LFC World, as well as a fun and interactive football challenge showcasing the excitement of Premier League football.

Top Tea m-Partnership

Total Club - Football Acquisition

City's Football Team

Top Tea m-Partnership

The latest addition to Imperium City is Lommel SK. Manchester United FC

First Team - Partnerships

Club with the highest income from international sponsorship

Since 2014, the Old Trafford team has been on a strategy of leveraging its global reach by targeting local sponsorships and partnerships, generating $42. 6 million across 38 separate deals. It's a strategy that began 12 years ago when United signed a deal with Diageo's vodka brand Smirnoff as its "responsible drinking partner" in the Asia-Pacific region. TM is the official debit card partner in Malaysia, STC in Saudi Arabia and Saigon Hanoi Bank in Vietnam, Laos and Cambodia. And the list keeps growing.

Youth Academy - Youth Development Consultancy

Global Football Development

Saints are rolling out an international academy collaboration, where the club builds long-term relationships with academies to help staff learn, grow and develop in the same way Southampton develops its talent. The program is rooted in the club's philosophy and focuses on staff mentoring, coach education, academy performance planning, content production, marketing rights evaluation and partnership strategy. Baltimore Armagh and Puma FC are two clubs that have signed this truly innovative deal.

Tottenham Hotspur FC

First Team - International Friendlies

Top Tea m-Partnership

The International Champions Cup 2019 was the seventh edition of the International Champions Cup (ICC), a series of friendly football matches held around the world. Spurs played other world-class teams in Singapore, Shanghai and London, and the matches were broadcast in over 40 countries around the world. Apart from the participation fee, it allows the club to reach fans from all over the world.

France: Ligue 1

West Ham United FC

Total Club - Product Licensing

WHU Licensing Agreement

In recent years, West Ham FC has been busy in the licensing field. Following the example of other English clubs, WHU has seen an increase in new licensees in many areas, including food, drink and lifestyle. Licensing the brand allows the club to obtain funding for other manufacturers to produce and sell WHU-branded products.

Wolverhampton Wanderers FC First Team - Ticket Sales

Worldwide Wolves is the official supporters club network for Wolves fans. Over 100 official chapters spread across the globe bring the whole Wolves family together on matchdays. Whether you're at Molineux, away, in stadiums around the world or at your favourite bar, the membership aims to bring like-minded people together (albeit only specialising in ticket sales). Fan club benefits include a pool of pre-sale tickets, access to the Worldwide Wolves Lounge on matchdays, exclusive member-only raffles in the lounge on matchdays, the chance to play at the Molineux Dream Match Field at the end of the season, staff visits to chapters and the right to vote for Player of the Season.

Birmingham City FC

First Team - Content via OTT Platforms

The club's official video channel, Bluestv, allows supporters to watch exclusive interviews with managers and players, behind the scenes content, match-making matches, pre and post-match analysis, match-day live productions (broadcast in countries not included in the league's broadcasting agreement) and more all in one place. A Live Video Pass (live matches, pre-match, audio commentary on every match, full 90-minute replays of every match) is available for £110 per year, an Audio Commentary Pass (audio commentary on every match, full 90-minute replays of every match) is available for £49. 99 per year, and a Pay-Per-View Pass is available for £10 per match.

Cardiff City FC

Global Football Development

As part of the club's fan engagement and international development program, Cardiff City FC has partnered with video capture platform DotSub. In addition to the benefits of social media participation and accessibility, the club is localizing its video content in Mandarin with subtitles for the emerging Chinese football market and UK-based supporters. This will no doubt become a new asset for sponsorship negotiations with Chinese companies in the future.

Derby County FC

Since its establishment in Africa in 2007, the Aspire Football Dreams Foundation program has been awarded more than 3. 5 million young players in 17 developing countries and awarded 18 to 20 soccer scholarships each year. 。 The selected players go to the Aspire Academy in Doha and receive private education, coaching and medical support while participating in international friendly games. The only thing that was missing was the opportunity to play as a competition. Aspire needed a soccer club, and KAS Yupen met all conditions.

Derby County has partnered with international media company Dugout to help grow the league's global fanbase. Under the deal, UK-based Dugout will support RAMS' expansion into new territories, distributing the club's original content through its network of regional publishers to reach new audiences. With former England star Wayne Rooney's arrival at Pride Park, the club is set to benefit from the exposure of one of the most high-profile players in football. The partnership will give fans around the world direct access to great Derby County content on and off the pitch, allowing the club to build an even deeper relationship with its audience while expanding its global reach.

First Team - Content via OTT Platforms

The club's official video, FFC TV, is a one-stop destination for supporters to watch exclusive interviews with managers and players, behind-the-scenes content, matchmaking fixtures, pre- and post-match analysis, and live daytime productions (broadcast in countries not included in the league's broadcast agreement). All on-demand services can be purchased for £5 per month.

First Team - Content via OTT Platforms

FFC TV is the club's official video service, allowing supporters to watch exclusive interviews with managers and players, behind the scenes content, paired matches, pre and post match analysis, and live daytime coverage (for countries that do not include league match coverage) all in one place. Five packages are available for purchase: £4. 50/month (live commentary), £5. 00/match (international live coverage), £8. 00/season (live commentary), £12. 50/month (international live coverage) and £30/season (international live shows).

Leeds United FC

First Team - Content via OTT Platforms

Club overal l-Events other than the match day

Take Leeds United Home has landed on Amazon Prime and tells the story of the club's 2018-19 season, where they narrowly missed out on their first promotion to the Premier League under manager Marcelo Bielsa. Produced by Leeds owner Andrea Radrizzani's production arm Eleven Studios (Eleven Sports), the club aims to increase brand awareness outside of the UK.

Queens Park Rangers FC

Germany: Bundesliga

Community Trust - Training Camp

AirAsia has dispatched eight promising soccer players from Asia to London, Britain, for the unique training and cultural experience of Queens Park Rangers Football Club (QPR). They were selected as the winners at the AirAsia-QPR Coaching Clinic, which is held every year by AirAsia and QPR community Trust. This coaching clinic is a QPR team coach in which a on e-day session is held four times in Penang, Malaysia. It was held in Bangkok Bandon (Indonesia) and Shenzhen (China) in Thailand for about 260 players aged 14 to 16 years old. In this course, he learned the technology, crosses and shots, nutritional workshops, and tactical aspects of other soccer, and enhanced the technology and abilities in the field. In London, he enjoyed a weekly intensive training course by a QPR youth coach, and finally played a friendly match with the team visiting Japan.

Community Trust - CSR

Shanghai West International School

The Stalk City FC Academy of Wiss (Western International School of Shanghai) is a youth academy that offers the to p-level soccer training by the Stoke City Football Club. WISS's Stoke City FC Academy was established to provide elite soccer training in Shanghai and introduce Stalk City FC commitments for the greatness of extracurricular activities and young talent.

Swogandy City AFC

First Tea m-Content via OTT platform

The club is live streaming most of the Sky Bet league matches to Swans, except for the game selected for television broadcasting. With EFL broadcasting restrictions, the abov e-mentioned international live streaming services cannot be used by British and Irish fans. However, domestic supporters can watch all games kicked off at 3:00 pm on Saturdays. Expenses: Fans other than the United Kingdom and Ireland can purchase a league subscription for 110 pounds. There is an option of 14. 99 pounds on a monthly basis, and it will be automatically updated unless the subscriber is canceled. Individual games can be purchased for 7. 99 pounds. The FA Cup and Karabao Cup cannot be viewed in video format due to broadcasting regulations. However, the seasonal contractors and monthly contractors of SwanSTV Live International Package can access live audio in these cups.

FC de Girondan de Bordeaux

Women's Tea m-Organized Cooperation

Aston Villa has decided to activate these no n-domestic consumers through the Arabic website to utilize the Arab assets (such as Arab's assets and muff mood Hassan). Club fans can buy a 6-pound subscription per month. At this small price, you can watch live audio commentary in all 38 Premier League games.

Electronic Sport s-Events other than the match day

Global E Sports Strategy

Olympic Lyone has entered the Esport world based on the specialty of its specialty soccer and competition. The establishment of the e-sports team is part of a club project, which is approaching the Olympic and Ryone community by expanding activities in various regions and sharing online experiences around the world. The LDLC OL will participate in major e-sports tournaments and appeal to new consumers who cannot reach with the traditional communication tools of soccer clubs.

Marsei Olympics

Youth Academ y-Consultant: Youth Training

Collaboration DIAMBARS Institte

The following is an overview of the best practices by 96 soccer clubs in Europe. As a result of analyzing the current status of European soccer, the following clubs are considered to be pioneers and / or innovators that are internationally growing business. Answer the following questions about each club:

Youth Academ y-Academy

FC Mets International Football Academy

FC Mets International Football Academy (MIFA) is an international soccer academy of FC Mets. MIFA is based on the dynamics of 16 to 1 8-yea r-old players gathered from all over the world. The purpose of this academy is to keep the players participating in ambitious sports and school projects, so that they can be as close to the top level as possible. Teenagers around the world can be registered as a club for 10 months for 25, 000 euros.

First Tea m-Partnership

Cooperation Yarbo Sports

AS Monaco appointed Yabo Sport as its new regional betting partner in Asia. The partnership marked the start of a strategic expansion into China. In addition, the club also launched the following activities: launching the Chinese version of the AS Monaco website, launching Chinese social media accounts Weibo, Dongqiudi and Toutiao, participating in the Champions Trophy in Shenzhen and being the leading club in China's League 1 nights.

First Team and Women's Team - Partnership

An ambitious project led by QSI PSG is to build an international brand in the sports and entertainment business. A key step in realizing that ambition was the strategic partnership with Jordan Apparel Brand. This partnership went beyond a traditional alliance; it combined a football brand with a non-football brand. The PSG x Air Jordan partnership includes 90 products across three lines: performance, training and lifestyle. It is said to be worth around 100 million euros to PSG, and when the collection was announced, the pre-order function on the club's website had to be stopped due to the weight of demand. Speaking of the launch, here's what happened: Around 100 journalists and influencers from around the world were ushered through a series of black doll-like passages in the stadium's basement, into a mock concrete sports arena. After freestylers and dancers performed soccer and basketball stunts to a lo-fi hip-hop soundtrack, a black screen rose to reveal Kylian Mbappé and Dani Alves in their new kits, along with PSG women's team members Marie-Antoinette Katoto and Shuang Wang, Air Jordan designer Aleali May, rappers Wale and Fabolous, and French duo Les Twins, all wrapped up in a cloud of smoke.

First group - Museum of Fine Arts

Museum Verte

The city of Saint-Étienne receives more than 600, 000 tourists every year. To capitalize on this boon commercially, Asse decided to open a museum dedicated to the history of the club and the city. It hosts a new temporary exhibition every six months. The museum has been one of the city's main attractions for years.

Since its establishment in Africa in 2007, the Aspire Football Dreams Foundation program has been awarded more than 3. 5 million young players in 17 developing countries and awarded 18 to 20 soccer scholarships each year. 。 The selected players go to the Aspire Academy in Doha and receive private education, coaching and medical support while participating in international friendly games. The only thing that was missing was the opportunity to play as a competition. Aspire needed a soccer club, and KAS Yupen met all conditions.

In July 2019, Lagaldale Sports launched the European Club's preseason tournament in China, centered on Stud Rene. It is reported that Ragaldale, a French giant media sports entertainment subsidiary, has signed a si x-year contract with the Chinese venue operating company, Kaisa Group, and formed this event called the "International Super Cup." 。 As a result, Stud Renne has been able to step into the Chinese market with financial compensation.

Club as a whol e-Marta dating ( e-commerce)

FC Augsburg depends on Lagaldale to benefit from Bundesliga's international exposure. From the pr e-planning stage to the implementation of planned measures and the measurement of success, the club has left Lagaldale's full right of international strategic partnerships. As a result, UC physical education has become an Asian official betting partner. For small organizations, this is a great way to optimize the source of sponsorship income.

Germany: Bundesliga 2

First team period

Demolate the wall Campaign / USA

The 2019 #TeardownWallstour's goal was to represent Herta Berlin, one of the German's leading soccer clubs, and to commemorate the collapse of the Berlin wall 30 years ago. Herta Berlin symbolizes progress and diversity, clearly supporting the tolerant and ope n-minded world. These values, like critical attitudes on social political issues, fill the gap between historical events that occurred in the previous century. The United States shares this history as a partner of German reunification and an ally. An unforgettable speech was made by Former Ronald Reagan on June 12, 1987 in front of the Brandenburg Gate in West Berlin. Later, as the collapse of the Berlin walls, Berlin became a city that transcends borders and barbed wires, and a family, who had been separated nearly 28 years away, reunited. It was a symbol of freedom, integration, and diversity. Herta Berlin wants to reflect this value and send it to Japan and overseas based on Berlin's history. To celebrate the event, Herta Berlin dispatched 60 representatives, including players, stakeholders, and staff, to Minneapolis, Madison and Los Angeles.

FIRST TEAM - SPONSORSHIP

In its international sponsorship strategy, the club clearly focuses on the appeal of the Bundesliga to the international market. Already in 2017, it was able to commercialize its position in the league through a partnership agreement with Chinese gambling company Heji18. com. According to the sports industry sponsor, the deal will earn the four-time German champions 800. 000 euros per year. In return, the company received a series of advertising exposures within the club's Weser Stadium.

First Team - Broadcast

Virtual Advertising Display System

Greece

Global Football Development

First team event outside of race days

Back for Good / New York

Global Football Development

TSG 1899 Hoffenheim

First team - CSR

- In the industry network approach model, the football club looking to internationalize must identify a few local companies that share the same philosophy and go through the same process as in the transaction cost strategy. However, the difference is that the company looking to internationalize does not invest in the local companies but forms partnerships with them. In other words, in the case of the industry network strategy, there is no financial commitment to the local companies, so the merger issue does not apply. In lieu of financial commitment, the football club ensures that the local companies are engaged in a service or product area that is promising to introduce a new service or product to the market.

Hoffenheim chose to start expanding global presence by targeting the African market through CSR activities. With the Ministry of Economic Cooperation and Development, and the Global United FC, the club started a pilot project in Namibia in 2018. The project also assumes that in addition to soccer guidance and clinics, we will raise awareness of the environment by holding educational lectures by Namibia's no n-profit organization Eduventures.

Hungary

Cooperation between clubs and organizations

In 2016, FC Cologne was the first German club to partner with the Chugoku Club at the time. FC Cologne provided his expertise in training development and academy activities to Liaoning Province. Cologne's German Sports University was also part of this contract. In parallel, the top team expeditioned to Shenyang, the home of Liaoning FC in the summer of 2017, and played a friendly match.

Top Tea m-Martian dating ( e-commerce)

Italy

Community Trust - CSR

Arsenal FC is aiming for a new height as a global brand. The main purpose is to please fans in an appropriate and satisfying way. For that purpose, communication plays an important role. In order to interact with fans around the world, we have opened different websites for each region (China, the United States, Canada). The promotion of the event is targeted (relevant) consumers through other websites.

Top Tea m-International Tournament

In Youth We Trust

Total Clu b-Museum

Since its establishment in Africa in 2007, the Aspire Football Dreams Foundation program has been awarded more than 3. 5 million young players in 17 developing countries and awarded 18 to 20 soccer scholarships each year. 。 The selected players go to the Aspire Academy in Doha and receive private education, coaching and medical support while participating in international friendly games. The only thing that was missing was the opportunity to play as a competition. Aspire needed a soccer club, and KAS Yupen met all conditions.

FC Bayern Munich

Total Clu b-Events other than the match day

In the field of internationalization, one of the best campaigns in a particular market was carried out by Bayern. Bayern Munich's internationalization, especially its Fan First ranking in the United States, is proof of its effectiveness. The club's strategy works on a B2C (Business-to-Consumer) level, growing its fan base while also hosting non-matchday events in non-home markets. Since opening its first international office in New York in 2014, the Bayern Munich brand has grown exponentially in the United States. Bayern Munich's fan base has almost tripled from 13 million to 32 million, its eight North American fan clubs have grown to 148, and the club can proudly say it has supporters in all 50 states. Global partnerships such as Beats by DRE, EA Sports and Apple, as well as youth development and coaching partnerships with FC Dallas (MLS) and the University of Denver, have brought in the necessary funds. First Team - Partnerships

Schalke is the team that has been most active in acquiring partnerships when it comes to international expansion. A prime example of this is their partnership with K8. com. The Asian gaming company, which became a partner of the Royal Blues at the start of the 2017/2018 season, has extended their partnership for another three years with an option for further expansion. As a partner, K8 will continue to be integrated into TV advertising, such as the LED boards at the Veltins Arena, remain an official sponsor of extra time, and have a strong presence on Schalke 04's Asian language websites.

The 2019 #TeardownWallstour's goal was to represent Herta Berlin, one of the German's leading soccer clubs, and to commemorate the collapse of the Berlin wall 30 years ago. Herta Berlin symbolizes progress and diversity, clearly supporting the tolerant and ope n-minded world. These values, like critical attitudes on social political issues, fill the gap between historical events that occurred in the previous century. The United States shares this history as a partner of German reunification and an ally. An unforgettable speech was made by Former Ronald Reagan on June 12, 1987 in front of the Brandenburg Gate in West Berlin. Later, as the collapse of the Berlin walls, Berlin became a city that transcends borders and barbed wires, and a family, who had been separated nearly 28 years away, reunited. It was a symbol of freedom, integration, and diversity. Herta Berlin wants to reflect this value and send it to Japan and overseas based on Berlin's history. To celebrate the event, Herta Berlin dispatched 60 representatives, including players, stakeholders, and staff, to Minneapolis, Madison and Los Angeles.

In 2017, at the same time as Bayern Munich, VFL Wolfsburg opened an office in the Chinese capital, Beijing. Two years after their expansion, VFL Wolfsburg signed a partnership with Linglong Tire. During Bundesliga and DFB matches, Wolfsburg's shirts will feature the Chinese tire manufacturer's logo on the left sleeve. As part of the agreement, the Zhaoyuan-based company will also support Wolfsburg's international football development program, United International, and join a network of other international partners working with UNICEF to support Wolfsburg's football schools and various other projects.

Youth Academies - Institutional Cooperation

In 2016, Hamburger SV, in partnership with Shanghai SPIG in China, promised to support the development of SPIG's use academy to get a large reward and a brand exposure opportunity in China. The main result was the provision of the instruction program.

Club as a whol e-Marta dating ( e-commerce)

Rock and roll football campaign

The Netherlands

Strictly speaking, FC Zanktopai is a soccer team in Hamburg, Germany. But it's actually more than that. It's a way of life and an attitude. Zanktopai opposes fascism, racism, gender discrimination, and homosexual hate, based on the lef t-wing punk rock. It is a movement promoted by the same aspirations. At the same time, they are the world's most rock and roll sports clubs. Have you ever seen other sports teams walking in the field according to AC/DC's "HELLS BELLS"? In accordance with their brand's new American Online Store, their clothing lines incorporate the revolutionary spirit of Hamburg's red line. Zankt Pauli brings its unique spirit to the lake and supports many punk rock bands.

Total Clu b-Technology / Sports Development Consultant / Commercial Development Consultant

In 2018, VFB has concluded a partnership with China Super League's Guangzhou R & Amp; Amp; F. The strategic partnership between R & Amp; F and VFB is the first five years and covers almost all fields in professional soccer and business. The important point of this agreement is that Guangzhou R & Amp; F is based on VFB Stuttgart's soccer management, sports organizations, sports and developments, marketing, sponsorship, and strategies, and systems. It is. In return, VFB is actively involved in the external communication of R & amp; amp; F, gaining the opportunity to use a wide range of networks with China and Asian clubs, and the person in charge of R & amp; amp; F. With support and expertise, you can get a lon g-term base in China.

Total Clu b-Events other than the match day

Olympia Kos FC Soccer School

Olympia Kos PAE opened a s o-called soccer school in Washington, Chicago, Nicosia and Melbourne. Children from the age of 5 to 15 around the world are the first to touch soccer and Olympiakos. With direct cooperation with the club's academy, in the soccer school, for trial camps, soccer tournaments, social, charitable, cultural events and activities, professional coaching seminars for coaches, trainers and parents We hold scientific on e-day events on child psychology and sports nutrition. Of course, participation is charged.

Since its establishment in Africa in 2007, the Aspire Football Dreams Foundation program has been awarded more than 3. 5 million young players in 17 developing countries and awarded 18 to 20 soccer scholarships each year. 。 The selected players go to the Aspire Academy in Doha and receive private education, coaching and medical support while participating in international friendly games. The only thing that was missing was the opportunity to play as a competition. Aspire needed a soccer club, and KAS Yupen met all conditions.

Soccer School Panasinai Kos

Panasiniikos FC Soccer School is a soccer school network operated throughout Greece, Cyprus, the United States and Africa, and is operated as a support for clubs. Children from 5 to 15 years old around the world can only touch soccer and Panasinaikos. Participation in hig h-level training programs, entertainment, participation in educational events, watching Panasinai Kos at Apostoros Nicolydis Stadium, technology and sports evaluation tests, and friendly matches between academy sections. It is a paid service to be provided.

Portugal

First Tea m-Content by OTT platform

PAOK FC is a club that represents Greece in the number of spectators other than domestic fans. This is an obviously potential source of income, and the club used it by installing a PAOK TV. PAOK fans are at 69, 99 euros (less than 8 euros per month), unlimited access to all PAOK TV content, including broadcasting of Super League home games (regular season and playoffs) during this season. can. At this rate, not only can viewers can enjoy unlimited match replays, but also enjoy abundant exclusive contents, such as programs and special features, will be announced in the near future. At the same time, PAOK TV also provides Pay Par View Services, and fans can choose the video and games you want to watch only.

Relationship with local communitie s-institutional cooperation

FFC TV is the club's official video service, allowing supporters to watch exclusive interviews with managers and players, behind the scenes content, paired matches, pre and post match analysis, and live daytime coverage (for countries that do not include league match coverage) all in one place. Five packages are available for purchase: £4. 50/month (live commentary), £5. 00/match (international live coverage), £8. 00/season (live commentary), £12. 50/month (international live coverage) and £30/season (international live shows).

Youth Academ y-Academy

Soccer School Panasinai Kos

Cooperation Yarbo Sports

First Tea m-Content by OTT platform

PAOK FC is a club that represents Greece in the number of spectators other than domestic fans. This is an obviously potential source of income, and the club used it by installing a PAOK TV. PAOK fans are at 69, 99 euros (less than 8 euros per month), unlimited access to all PAOK TV content, including broadcasting of Super League home games (regular season and playoffs) during this season. can. At this rate, not only can viewers can enjoy unlimited match replays, but also enjoy abundant exclusive contents, such as programs and special features, will be announced in the near future. At the same time, PAOK TV also provides Pay Par View Services, and fans can choose the video and games you want to watch only.

Russia

Relationship with local communitie s-institutional cooperation

Cooperation with international organizations Olympia Kos PAE opened a s o-called soccer school in Washington, Chicago, Nicocia and Melbourne. Children from the age of 5 to 15 around the world are the first to touch soccer and Olympiakos. With direct cooperation with the club's academy, in the soccer school, for trial camps, soccer tournaments, social, charitable, cultural events and activities, professional coaching seminars, trainers and parents We hold scientific on e-day events on child psychology and sports nutrition. Of course, participation is charged.

Youth Academ y-Academy

Scotland

Soccer School Panasinai Kos

Panasiniikos FC Soccer School is a soccer school network operated throughout Greece, Cyprus, the United States and Africa, and is operated as a support for clubs. Children from 5 to 15 years old around the world can only touch soccer and Panasinaikos. Participation in hig h-level training programs, entertainment, participation in educational events, watching Panasinai Kos at Apostoros Nicolydis Stadium, technology and sports evaluation tests, and friendly matches between academy sections. It is a paid service to be provided.

First Tea m-Content by OTT platform

PAOK FC is a club that represents Greece in the number of spectators other than domestic fans. This is an obviously potential source of income, and the club used it by installing a PAOK TV. PAOK fans are at 69, 99 euros (less than 8 euros per month), unlimited access to all PAOK TV content, including broadcasting of Super League home games (regular season and playoffs) during this season. can. At this rate, not only can viewers can enjoy unlimited match replays, but also enjoy abundant exclusive contents, such as programs and special features, will be announced in the near future. At the same time, PAOK TV also provides Pay Par View Services, and fans can choose the video and games you want to watch only.

First Tea m-Content by OTT platform

Cooperation with international organizations

By actively searching for cooperation with organizations such as European Club Association, European Soccer Development Network, European Pilla Club Association, European Stadium, Safety Management Association, and UEFA Foundation, they pour the strength of the organization into the international stadium. Successful: CSR. Currently, Fradi TC has been participating in many campaigns with financial assistance from various European funds, such as the European Commission and the European General Bureau.

Serbia

First team tour

Since its establishment in Africa in 2007, the Aspire Football Dreams Foundation program has been awarded more than 3. 5 million young players in 17 developing countries and awarded 18 to 20 soccer scholarships each year. 。 The selected players go to the Aspire Academy in Doha and receive private education, coaching and medical support while participating in international friendly games. The only thing that was missing was the opportunity to play as a competition. Aspire needed a soccer club, and KAS Yupen met all conditions.

In 2019, ACF Fiorentina participated in the ACF International Champions Cup. For some activity planned by the organizer for a fee, Chivas de Guadalahara, Charlotte's Bank of America Stadium, Arsenal at Charlotte, at Red Bull Arena in New Jersey I watched Benfica.

Spain

Community Trus t-CSR

Arsenal FC is aiming for a new height as a global brand. The main purpose is to please fans in an appropriate and satisfying way. For that purpose, communication plays an important role. In order to interact with fans around the world, we have opened different websites for each region (China, the United States, Canada). The promotion of the event is targeted (relevant) consumers through other websites.

1st Grou p-Partnership

Juventus seems to be interested in the wealthy soccer club in Italy to fill the financial disparity with the top European clubs, aiming for sponsor contracts throughout Asia. In 2018, Juventus, based in Turin, won Christiano Ronaldo, one of the best players in the world, for 100 million euros. The transfer of this superstar is a club that will have lost twice in the second half of the champions League in the past five seasons, won the Champions League tournament, attracted supporters from all over the world, and increased the value of corporate endose contracts. It was part of a wide range of strategies (F. E. Costa, CHINA MERCHANTS Club & Amp; dashing).

Youth Academ y-Training Camp

Milan's Academy

AC Milan has a license agreement on the holding of academy and youth camps in 25 countries around the world. Independent organizations can cooperate with the club to hold these events using club names and methodology. Club employees are not directly involved in actual organizational management, so the cost of clubs is limited.

Total Club Macchundizing ( e-commerce)

Amazon Club Store

Like other European soccer clubs, SSC Naples confirmed a partnership with Amazon in Europe and American markets. Fans in these regions will be able to easily purchase the official kits and goods provided by the club. In addition, Amazon helps the club to increase sales of merchandising for the US market. SSC Naples has partnered with Amazon is one of the more extensive international development strategies that the club has been promoting over the past few years to strengthen its brand power in overseas markets. The United States is particularly focused on clubs and is actively working on several projects, including the first group tour in Miami.

Total Clu b-Press Contribution (Mess a-only)

Social media information

Rome is a group leading group in social media exchanges. Interaction and engagement with Jarrosso is worldwide with various platforms and official accounts of 25 or more languages. Overview (ROMA ONSTAGRAM, ROMA ON FACEBOOK, ROMA ON GIPHY, ROMA ON Youtube, ROMA of Medium) ROMA Chinese Wechat account, ROMA's Sinnami Finance Accounts, ROMA, ROMA's Twitter account, ROMA's Twitter account, ROMA Spanish Twitter account, ROMA Turkish account, ROMA T Witter account, ROMA French Twitter account, ROMA Persian Twitter account, ROMA's Esports Twitter account, ROMA US Academy Twitter account).

First Grou p-Post to Press

Ajax in the United States

In 2018, Ajax opened an office in New York to get traction in the North American market. The next step was to sign a media agreement between ESPN and Bleacher Report. Through these media partnerships, the club can create a new target group by creating content targeting the US market. Next, the club will be able to use the international scale to increase the name recognition of partners (Bad, Adidas, Mercede s-Benz and Uburo) and to improve these sponsor contracts later. After this special strategy focusing on the media and press, the Ajax Coaching Academy is most motivated on an international scale. Ajax Coaching Academy provides opportunities to flower talent. ACA is working with clubs around the world that acknowledge and share Ajax's value. It provides customized programs according to the specific needs of the partner, and share its philosophy and expertise.

Youth Academ y-Training Camp

Top Tea m-Pr e-season tour

Feyenolt is conducting a sta y-type training program for excellent overseas elite players. This international training program is operated by the Fegenolt Rotterdam International Department, and the staff of the Feyenolt Academy is instructed. Athletes who are interested in this dense and hig h-quality training program can have the opportunity to improve their skills in front of Feyenolt Prostof and show their talents. In order to participate in the revenue model, the club will claim $ 4 per player for 20 days training.

Since its establishment in Africa in 2007, the Aspire Football Dreams Foundation program has been awarded more than 3. 5 million young players in 17 developing countries and awarded 18 to 20 soccer scholarships each year. 。 The selected players go to the Aspire Academy in Doha and receive private education, coaching and medical support while participating in international friendly games. The only thing that was missing was the opportunity to play as a competition. Aspire needed a soccer club, and KAS Yupen met all conditions.

Use Mexico commercial scout network

Recently, PSV has expanded its existing partnership with Mexico global airlines. Aerome Hico Airlines provides direct access to the Mexican market to the PSV, and this is valuable considering the close relationship between clubs and Mexico (a player scouting). In addition, the two are developing campaigns for PSV fans in the Netherlands and Mexico to establish cooperation. The results are the sponsor fees and some B2B activation to find a potential partner in Mexico.

1st Grou p-Organized Partnership

Partnership SL Benfica, San Francisco 49'ers και San Francisco Giants

The partnership of the Knowledge, connected to the National Football League (NFL) and the major player of the major league bassball (MLB), San Francisco Giants, is a priming for the US market. The next step is to play a friendly match in the United States as part of the pr e-season tour and get a soccer school license in major cities.

Top Tea m-Museum

FC Porto Museum

Ajax in the United States

Top Tea m-International Tournament

Western Union Cup

The Sporting CP participated in the Western Union Cup, a pr e-season game held in New York last summer. At Yankee Stadium, he played Liverpool FC. In addition to the participation fee, the game was live streaming online by bleacher reports.

First Tea m-Martian Dating Shop

FC Zenito Fan Shop at Plcovo Airport

Switzerland

The Burnley FC i n-in community has the opportunity to provide international soccer schools, player training centers, and various soccer programs through international brands and logo licenses. No matter where you are in the world, schools, educational institutions, and soccer leadership organizations can provide full support packages, including marketing support, operating manuals, fac e-t o-face support webinas, and online support to confirm progress. The Burnley F C-in the Community has already been partnerships with each organization of Western Australia, East Australia, and Kuala Lumpur, Malaysia.

Top tea m-International broadcasting rights

Abadine FC has introduced a RED TV to see fans who are not based in Scotland and watch their favorite Scottish teams. Through the membership system (£ 120 per year), overseas fans can access live broadcasts and other exclusive content. It is certainly an example for other clubs around the world, which have no international broadcasting rights and have not been sold in bulk.

Turkey

Club overal l-Events other than the match day

The Club Partnership Program allows external clubs to become official partners of Celtic Football Club and receive benefits such as: access to the Academy Standard Online Coaching Curriculum, permission to use the official Celtic Soccer Academy pitch (Pre-Celtic), opportunities for partner club teams to visit Celtic FC, opportunities for Celtic FC coaches to visit partner clubs, opportunities for partner club players to attend official Celtic FC training in Glasgow, inclusion on the official Celtic website, inclusion in the official Celtic magazine, annual subscriptions to the official club internet channel & camps; opportunities to host Celtic FC camps/clinics. These partner clubs are located around the world: USA, Canada, Venezuela, Costa Rica, Ireland, Wales, England, Italy, France, Sweden, Switzerland, Poland, Australia, New Zealand, India, China, Kuwait; Kuwait

First Group - Partnerships with Organizations

FC Bengaluru Partnership

Glasgow Rangers have signed a two-year partnership with Indian professional team Bengaluru FC as part of their commercial expansion into the Asian subcontinent. As part of the partnership, Rangers Academy will travel to India and train at their facilities in Bengaluru, where they will also host some school soccer camps they are planning, as well as some ambassadors and ex-players. In addition, Rangers Legends team will tour India to play exhibition matches, as well as increase the club's fan engagement, especially around training camps.

Ukraine

FK CRVENA ZVEZDA (Red Star Belgrade)

Top Tea m-Partnership

Already in 2010, Red Star signed a long-term cooperation agreement with Gazprom, with a total value of approximately $19 million, or $3. 8 million per year. Gazprom will be the shirt sponsor of the first team and all of the club's youth teams, and will receive significant advertising fees for margin advertising and television broadcasts during Red Star's matches. In addition, a representative of Gazprom will sit on the club's board of directors. According to both parties, 23% of the total amount will be invested in the development of the club's young players.

First Team - International Competitions International League Cup

Before the opening of the 19/20 season, Atletico participated in the International Champions Cup. In Arlington, he played Chivas and Real Madrid at the New Jersey Met Life Stadium. Apart from the participation fee, the club was able to interact with American fans.

Total Clu b-Advisory Youth Development, Counseling Technical & Sports Development & Camp Counseling

Barça Innovation Director