Crashing in: Gambling Insider's ultimate guide to crash games

No bells. No whistles. Crush games are simple in nature. Featuring everything from dinosaurs to footballers, fishing nets to space rockets, and of course a crimson biplane, Crush games’ formula is as practical and unpretentious as ever. From soaring highs to sudden surrenders, the player’s ultimate goal is to cash in on the last second. And since the first Crush games appeared in 2017, their popularity has grown exponentially.

When the Covid-19 pandemic hit in 2020, the gambling sector really started to cash in on Crush games, gaining particular traction in Latin America. But other titles, like Spribe’s Aviator, can already be found in the online casino libraries of many top operators around the world. As you’ll see later in this feature, one of our partners sees Crush games as a “niche” with huge potential. But at this stage, it might be fairer to see this as the birth of an entirely new vertical. Gambling Insider evaluates the history and evolution of this industry, its unique characteristics, the influence of behavioral economics, and explores its very birth and asks: How can something so simple be so effective?

What is a crash game?

By definition, a crash game is a bet on a journey that is destined to end. Whether it is the flight time of an airplane or the time a virtual football player has to make a tackle, the player places a bet, the process begins, and at some point the process is guaranteed to stop. The player can cash out at any time before the "crash". But what is very important is that if they fail to cash out before that crash, they lose the entire amount of their bet. The longer an item lasts without solidifying, the higher the multiplier of the player's bet amount will be. Errors can happen instantly and mean an almost certain loss for all players at 1, 00x, or even higher multipliers of 50, 00x, 100, 00x or even more. The possibilities are endless, the excitement is never-ending, and there is a high commitment that keeps players entertained.

Examples of top titles

As we will see later, Spribe's Aviator is considered the paradigm and prototype of crash games. It has graphics that are close to flash games, a distinct red color that resonates with players, and a social/community aspect where you can see how other players bet and win/lose. Meanwhile, the game is played with soft, soothing music in the background and the RTP reaches 97%. Aviator has received praise from the whole industry as a top-class crash game. The game has almost become a standard. It even has its own GIF on WhatsApp.

Smartsoft Gaming's JetX allows you to "win at the speed of light". The jet is the jet for crash games, and here, the crash is very literal, as cartoon jets explode in the air. This game also offers all the social elements, has soothing music in the background and boasts the same RTP: 97% as Aviator. JETX launched in 2018, the same year as Aviator, so they have had a similar journey in time in terms of the development of crash games.

The operators we spoke to were keen to highlight two realistic game titles: Spaceship and Big Bass Crush™. As for the latter, the game is not only a clear addition to Pragmatic Play's Crush portfolio, but also builds on the existing franchise. As with the other Crush games, there is a strong emphasis on "real-time decisions". This time around, there is a live leaderboard and multiplayer chat, as well as a "50% cash out" option that allows players to guarantee half of their winnings and enter the game with the other half. In terms of fishing, it offers a different visual presentation than games like Aviator, and also has a slightly lower RTP rate of 95, 5%, but the "crush" conditions are exactly the same.

Since the first Crush game appeared in 2017, its popularity has grown exponentially.

Reflecting the times, the first crash is inspired by two sources. One is a video game. And the second is cryptocurrency. Giorgi TSUTSKIRIDZE, a CCO of SPRIBE, the brand of Aviator, says in the game: "Inspirating the AVIATOR has been observing an emerging encryption casino space since 2017. A new type of game that is popular with young players with roots in the video game industry has attracted our attention.

In fact, games like Crash Stake gained popularity in the Conto Crypto Gaming community, and opened the path to countless new titles today. However, the first crash game is given to Eric Springer, a Canadian developer and Bitcoin enthusiast who created MoneyPot. GalaxSysys's SVP Gil Sofa says: "MoneyPot was to educate the Bitcoin Community and those who want to learn more, followed by other games, and gained even more popularity in the casino category. In other words, the crossover to the "casino" mainstream has really happened in the past few years.

In fact, the establishment of the Galaxsys brand itself indicates the growth of this genre and is a milestone in the history of crash games. At ICE LONDON 2021, Digitain Group is led b y-co sargsyan, who announced the launch of GalaxSyss, which specializes in first and crash games. Mr. Sofa said: "GalaxSyss is providing innovation and contributing to the mainstream of fast games. CRASH NINJA, Atlantis, Tower Rush, we are building nex t-generation casino games. In reflection of the < Span> era, the first "crash" is inspired by two sources. One is a video game. And the second is cryptocurrency. Giorgi TSUTSKIRIDZE, a CCO of SPRIBE, the brand of Aviator, says in the game: "Inspirating the AVIATOR has been observing an emerging encryption casino space since 2017. A new type of game that is popular with young players with roots in the video game industry has attracted our attention.

In fact, games like Crash Stake gained popularity in the Conto Crypto Gaming community, and opened the path to countless new titles today. However, the first crash game is given to Eric Springer, a Canadian developer and Bitcoin enthusiast who made MoneyPot. GalaxSysys's SVP Gil Sofa says: "MoneyPot was to educate the Bitcoin Community and those who want to learn more, followed by other games, and gained even more popularity in the casino category. In other words, the crossover to the "casino" mainstream has really happened in the past few years.

In fact, the establishment of the Galaxsys brand itself indicates the growth of this genre and is a milestone in the history of crash games. At ICE LONDON 2021, Digitain Group is led b y-co sargsyan, who announced the launch of GalaxSyss, which specializes in first and crash games. Mr. Sofa said: "GalaxSyss is providing innovation and contributing to the mainstream of fast games. CRASH NINJA, Atlantis, Tower Rush, we are building nex t-generation casino games. In reflection of the era, the first "crash" is inspired by two sources. One is a video game. And the second is cryptocurrency. Giorgi TSUTSKIRIDZE, a CCO of SPRIBE, the brand of Aviator, says in the game: "Inspirating the AVIATOR has been observing an emerging encryption casino space since 2017. A new type of game that is popular with young players with roots in the video game industry has attracted our attention.

In fact, games like Crash Stake gained popularity in the Conto Crypto Gaming community, and opened the path to countless new titles today. However, the first crash game is given to Eric Springer, a Canadian developer and Bitcoin enthusiast who created MoneyPot. GalaxSysys's SVP Gil Sofa says: "MoneyPot was to educate the Bitcoin Community and those who want to learn more, followed by other games, and gained even more popularity in casino categories. In other words, the crossover to the "casino" mainstream has really happened in the past few years.

In fact, the establishment of the Galaxsys brand itself indicates the growth of this genre and is a milestone in the history of crash games. At ICE LONDON 2021, Digitain Group is led b y-co sargsyan, who announced the launch of GalaxSyss, which specializes in first and crash games. Mr. Sofa said: "GalaxSyss is providing innovation and contributing to the mainstream of fast games. CRASH NINJA, Atlantis, Tower Rush, we are building nex t-generation casino games. Masu."

So, from its origins in 2017 to its increased growth several years later, we can see a gradual trend – something that may represent the average crash curve of the game. As with much of the broader online casino industry, however, certain global factors have spurred this growth in a short space of time. James Ford, Director of the Gaming Group at Leovegas, explains from an operator’s perspective: “We have been familiar with crash games for some time, but it wasn’t until the pandemic hit in 2020 that we really started to notice their growing popularity. When we talk about crash games, it’s fair to say that the rise in popularity began with a standout title, Spribe’s Aviator. Initially gaining traction in Eastern Europe, the game gained widespread recognition and popularity due to the crypto boom and the emergence of crypto casinos. Its popularity spread further through the streaming community. The remarkable success of Aviator has inspired many other vendors to explore similar products.”

POV Operator

Today’s market is full of crash goods, some of which are popular, and new vendors are constantly entering the field. Crash games are now a kind of casino in themselves, and there are plenty of blog posts and videos dedicated to the best crash game strategies. Comtrade Gaming, for example, offers Crash Football and is soon to launch Space Aviator (more on that in the Insiders section of this issue). During research for this article, Popok Gaming released the fantastic dinosaur-themed title Crashosaurus. Additionally, Leovegas, the UK division of BetMGM, offers Spaceman's realistic game Spaceman and Big Bass Crash™, Games Global's Flyx, Jet Gaming Corps' Jet Lucky 2, and Playtech's Balloon.

Meanwhile, Betsson Group's Director of Games Performance Philip Lam highlights the popularity of Aviator in Gambling Insider, but also picks realistic games and Smartsoft titles before mentioning his own gaming needs. "After Aviator, the next best crashing games would be the realistic games Spaceman and Big Bass Crash™, as well as JetX by Smartsoft. Georgia also has its own crashing game called 'Boom' which has been a long-time favorite and is only available to European players, and is doing well in the market."

As Mr. Ford explains, crash games tend to attract a slightly different type of player image from conventional sports betting and casino games. A typical crash game player has a fas t-paced and exciting experience. Mult i-player games tend to attract community players. Geographically, crash games are popular in Eastern Europe, as LeoVegas and Betsson report. This is well consistent with some factors mentioned above. In Eastern Europe, streaming, encryption and community games are also popular. However, another area where the popularity of crash games is definitely delayed is Latin America.

It is an ol d-fashioned business model that encourages players to lose their height beyond their heights and create a negative game experience.

Latin influence

The possibility of the regulatory market in Latin America is a topic that has been featured in recent years. This page of Gambling Insider magazine has analyzed the popularity of online casinos, the possibilities of online sports betting, and the future of Brazil's regulatory market. However, the possibility of crash games has already been realized. In the January/February issue of Gambling Insider, Ratam wrote in the GAMBLING SVP SOFFER, "the market is more attractive," Ratum is an attractive market due to an increase in the Internet penetration.

The market is not as saturated as the European continent, etc., and has a lon g-term growth opportunity to suppliers. Ratam is very promising as a fast game market because of its popular crash game. Ratum is a growing market for our content in all jurisdictions. Brazil is the biggest market, but Mexico, Colombia and Peru are also strong. The Company has entered all markets in portfolios for about 30 crashes, pins, mining, instant, and other quick games and skill games, and want to advance to new markets such as Argentina and Panama. As Mr. Ford explains, crash games tend to attract a slightly different type of player image from conventional sports betting and casino games. A typical crash game player has a fas t-paced and exciting experience. Mult i-player games tend to attract community players. Geographically, crash games are popular in Eastern Europe, as LeoVegas and Betsson report. This is well consistent with some factors mentioned above. In Eastern Europe, streaming, encryption and community games are also popular. However, another area where the popularity of crash games is definitely delayed is Latin America.

It is an ol d-fashioned business model that encourages players to lose their height beyond their heights and create a negative game experience.

Latin influence

The possibility of the regulatory market in Latin America is a topic that has been featured in recent years. This page of Gambling Insider magazine has analyzed the popularity of online casinos, the possibilities of online sports betting, and the future of Brazil's regulatory market. However, the possibility of crash games has already been realized. In the January/February issue of Gambling Insider, Ratam wrote in the GAMBLING SVP SOFFER, "the market is more attractive," Ratum is an attractive market due to an increase in the Internet penetration.

The market is not as saturated as the European continent, etc., and has a lon g-term growth opportunity to suppliers. Ratam is very promising as a fast game market because of its popular crash game. Ratum is a growing market for our content in all jurisdictions. Brazil is the biggest market, but Mexico, Colombia and Peru are also strong. The Company has entered all markets in portfolios for about 30 crashes, pins, mining, instant, and other quick games and skill games, and want to advance to new markets such as Argentina and Panama. As Mr. Ford explains, crash games tend to attract a "slightly different type of player statue" from conventional sports betting and casino games. A typical crash game player has a fas t-paced and exciting experience. Mult i-player games tend to attract community players. Geographically, crash games are popular in Eastern Europe, as LeoVegas and Betsson report. This is well consistent with some factors mentioned above. In Eastern Europe, streaming, encryption and community games are also popular. However, another area where the popularity of crash games is definitely delayed is Latin America.

It is an ol d-fashioned business model that encourages players to lose their height beyond their heights and create a negative game experience.

Latin influence

The possibility of the regulatory market in Latin America is a topic that has been featured in recent years. This page of Gambling Insider magazine has analyzed the popularity of online casinos, the possibilities of online sports betting, and the future of Brazil's regulatory market. However, the possibility of crash games has already been realized. In the January/February issue of Gambling Insider, Ratam wrote in the GAMBLING SVP SOFFER, "the market is more attractive," Ratum is an attractive market due to an increase in the Internet penetration.

The market is not as saturated as the European continent, etc., and has a lon g-term growth opportunity to suppliers. Ratam is very promising as a fast game market because of its popular crash game. Ratum is a growing market for our content in all jurisdictions. Brazil is the biggest market, but Mexico, Colombia and Peru are also strong. The Company has entered all markets in portfolios for about 30 crashes, pins, mining, instant, and other quick games and skill games, and want to advance to new markets such as Argentina and Panama. "

Not only are crash games popular in Latin America, Galaxsys' games are also in demand in North America, Europe, Africa, the Middle East and Asia, notes Sofer. But its success in Latin America continues to be driven by its "powerful graphics" and vertical, "streamlined and clean" UX. Sofer continues: "Compared to other slot-type games with complex game mechanics and multiple paylines, it is thematically relevant and easy to understand. The game's simplicity is a strong draw, and its ease of use on small screen devices makes it well suited to mobile gaming."

Betsson Group's Lam also attributes Latin America's success to its simplicity, as well as "strong synergy" with sports bettors. "The Latin American market has had little exposure to casino content for many years, and it seems to have a higher affinity with sports in general than European players," he tells Gambling Insider.

Behavioral Economics: The Economics of Attention

Given the simplicity of the crash games and their lack of pretense in appearance, one might wonder why games like Aviator, JetX, and Balloon are so enduringly popular. There are no new levels, no hidden bonuses, and no casino lottery elements. Instead, these crash games are played endlessly in a loop, giving players the exact same experience on the 1, 000th game as they did on the first. And yet the demand remains steady.

The answer may be rooted in psychology...

In 2019, Mark McGuinness, an Igaming expert, first wrote about the concept of gambling attainment economy. Meanwhile, in this course, GalaxSysys CEO Sargsyan expanded this topic in GI Friday columns. He writes: "We are living in an overloaded overloading era. According to recent scientists, average people make more than 35. 000 decisions every day. That is a lot of choices, right? A tremendous number of choices, and in one hour, you need a lot of energy and attention. "Today's online casino players suffer from too much decisions, and they are away from games that have a lot of complex user interfaces and games and rules to understand. In order to adjust the output, we need to take into account all of these preferences and behavioral biases, and we are always using the wbiquitus of the social media platform. Considering our attention, in order to sell something, a message, ping, swiping, notification, and vibes will be presented to us.

"When you think about game design and adapt to changes in the preference of players related to games, you may ask why this is important. Now, studying for attention has grown. This is a practical approach to manage information through marketing, advertising, and messaging systems. It should, so it is necessary to develop an economic theory to solve some of these issues and provide a framework to solve various information management issues.

If there is a DNA code of the collision game, it will be as described above. In this special feature, Sofa CEO spoke specially about the attainment economy. Sofa says that the theorem behind the Attention Economy can reach the limit of the selection and decision, like a computer. Crash games have a small number of choices and decisions due to the game theme, presentation, and aesthetics of games.

Generally, if there are few options to choose by the player, it means that the information can be confirmed and processed more quickly, and how to proceed can lead to a decision based on more information. In a busy life today, Softer explains that consumers and casino players are seeking more simple and rational and attractive experiences. He concludes: "Our game life cycle is longer than conventional slots, and the profit per player is high, and these games are for new type of players with stronger social orientation. Therefore, the marketing cost is low, and the opportunity for cros s-selling is great. "

A graphic close to a flash game, a clear red that resonates with the player's heart, and a social and community aspect that you can watch other players.

The meaning of a responsible gambling

Any online slot, sports betting market, or crash games will face the same paradox. Effective games must attract players quickly and do not get tired of repeated players. However, there is a line that must be dealt with harmful gambling and problematic gambling, at least to help players. In the past, there were times when operators rarely considered this point. As the years have passed, regulations have been strengthened and industry compliance has to be improved. However, the gaming company's own way of thinking has changed. Recreational gamblers have priority on sustainable revenue. It is an ol d-fashioned business model that promotes players to lose one tap over the height, and to create a negative gambling experience.

There are specific ideas for crash games. As we have already considered, this game is fast, simple, repetitive, and does not require much attention. So isn't the risk more risky than the conventional online slots, blackjack, roulette games? LeoVegas's Ford acknowledges that the RG game crash strategy has a unique feature. He explains: "Responsible gambling consideration is essential for all gambling, including crash games. The unique feature of crash games is the speed of play and the appeal of hig h-risk high return dynamics. So, we bring special issues.

However, we are preparing a responsible game tool and countermeasures for the players to deal with these issues and build a more secure game environment. "

Beyond this answer, the contribution to a responsible game must be as passionate and a little more standard as Gambling Insider's answer to other questions. For example, SOFFER said that in a compliance perspective, all GalaxSysys games were certified under the procedures of GLI and Malta Gaming Authority (MGA), and have a proven fairness. He added: "We will support our partner and discuss anything that can harm the game, of course. Our games are currently recognized in 15 or more laws and various things. It complies with the strict requirements of regulatory authorities.

Meanwhile, TODD HAUSHALTER, Evolution's product chief, said that we would later hear more about the crash play in the vendor's new stock market: "We are our customer service team, game host. In order to guarantee the chat moderator, technology, and more secure and enjoyable game environment, the popularity of games with businesses and regulatory authorities continues to grow. We continue to commit to monitor the player's behavior to strengthen our support. "

Case Study: SPRIBE Airman

"Global outstanding title"

As some contributors and the industry have already mentioned, crash games are the best created by Sprive's Aviator. SPRIBE has won the Breakthrough Company of the Year of the AMEA's Global Gaming Awards 2024, and has the success of its main product (the ironic motif), resulting in a brand of two people, not just one game itself. I got an ambassador. Gambling Insider reviewed a crash game for this article, but there were some points to keep in mind. Considering the simplicity, gentle BGM, and community consciousness, Aviator is fun just looking at it. However, in addition to the operator, the operator will add to the library, do not get tired of the player, enjoy cas h-in at the right time, and make it a game to increase profits. Is very difficult.

At one point, the maximum payout was as high as 570, 00x, and almost every active player regretted cashing out sooner. But in subsequent rounds, our famous Red Double ran away too quickly. Every time a crash game ended at 1, 0x or 1, 1x, the house was virtually guaranteed there would be no winners. Meanwhile, even the video Spribe uses to promote the game provides just the right amount of fun and excitement.

Tsutskiridze, Spribe's CCO, told Gambling Insider: "Recognizing the potential of online casinos, we rethought the concept, adapted it for mobile play and introduced unique features. Aviator's theme fits perfectly with the multiplayer experience, social engagement and player-controlled play that has made it the world's No. 1 game. Aviator has seen success in a variety of regions, including Brazil, Africa, India, CIS, Italy, Romania, Croatia, Spain and the UK. Players who are attracted to Aviator generally exhibit characteristics such as being tech-savvy, competitive, adventurous, sociable and with i-gaming experience."

As mentioned above, Spribe also elaborated on responsible gambling. A "top priority" for Aviator, Spribe believes it is essential for operators to implement features such as customizable wagering limits, self-exclusion options and session time reminders. With a game like Aviator, the latter makes particular sense. Tsutskiridze speaks of the need for educational resources on responsible gambling practices to help raise player awareness and "enable them to make informed decisions." Ultimately, no matter what players choose next, they have the best chance of achieving a "positive and sustainable gambling environment" if they are provided with all the information and data available.

The design process for crash games and traditional slot machines is also simple for developers in terms of game mechanics. With slot machines, the outcome of the game depends only on the game mechanics. This is achieved by combining "good math" with music, graphics and animations that are "carefully designed" to enhance the multiplayer experience without "obscuring the core of the gambling experience."

Aviator's popularity has further enabled "transformative marketing campaigns," including a partnership with the Ultimate Fighting Championship (UFC) - notably, the UFC cage made an appearance at a Spribe event at Ice London earlier this year. Aviator is currently running a brand ambassador campaign with UFC fighters Alex Pereira and Merab Duvalishvili, aimed at connecting the game with "key millennial and Gen Z players." Tutsukiritze added: "Our partnership with UFC not only solidifies Aviator's position in the market, but also opens up new avenues for cross-promotion and fighter acquisition.

On Aviator's current performance, Spribe's CCO concluded: "We are pleased to see growing operator demand for Aviator. The popularity of Crash games is growing due to their unique game mechanics, great user experience and appeal to a wide range of players. Operators are increasingly looking for different and compelling content to attract and retain players, and Aviator provides a new and exciting addition to their portfolio. The trend for Crash games is expanding, driven by their unique game mechanics and wide appeal. As players continue to seek fresh and innovative gaming experiences, Crash games offer an exciting mix of action, strategy and adrenaline rush excitement. However, if developers fail to diversify their offerings, they risk saturating the market."

Case Study Evolution Stock Market "First Live Casino Crash Game" While Spribe and Evolution contributed quite separately to our answer to our question, the note that developers have not diversified their offerings is a very natural progression to our next topic. In March 2024, live casino giant Evolution launched "Stock Market", the first live casino crash game and, sure enough, a diverse offering. In the short history of crash games, the release of Stock Market may actually be the first crossroads, or turning point, for the genre. There is even a question of whether Evolution bidding is really a crash game at all.

Leovengus's comment: "The Evolution Live's stock market looks like a collision game at first glance, but the mechanism is a little different. In this game, the player expects whether the chart will rise or fall. Then, after the end of each round, the player is generally an option to cash out the prize or the remaining beds. In a collision game, players must make a cash out before the crash occurs and take the risk of losing a bet, but in the live stock market, they do not cache out before the crash. Instead, if the player bets on the down trend, the player will win.

The stock market is surprisingly easy to play, such as Aviator, Big Bass Crash ™, and JETX. In the game play test, it was almost as fast as doubling the portfolio, but the value of the same portfolio was as fast as possible. Still, this experience is fun. As Ford points out, the mechanism is different. There is no cash option, just predict whether the market goes up or down. As a result, the control of the player is weakened, and the thrills that need to intervene are reduced. However, at the same time, the stress of increasing the simplicity of the game (returning to financial attention) and reducing the stress of pressing another button.

In the first quarter, the Evolution recorded operating income of € 515 million (about 535 million yen), up 16. 7 % yea r-o n-year. The growth was seen in all areas, and 431. 3 million euros of the revenue were from a live casino. This figure tells the rise of a crash game. Does a supplier with a quarterly earning of live casinos exceeds 400 million euros think that the crash game is the next step? That's exactly the testimony. And by doing so, development has potentially created a new kind of crossover for live crash games. In the stock market, CEO Martin Carlesund praised the "great game" in the Evolution's Q1 report, and the players said that they had "got it right away" during the "good release."

I asked the Evolution's Hacholter CPO about the inspiration of this game: "Foreign exchange margin trading and other online transactions are becoming increasingly popular in today's digital age, but we are in the game field. We have never seen a specially understood of elements that are widely understood like a stock market or chart, and the stock market is born. The game itself is unique, and it is appealing to various customers, such as those who seek the data and seeing which one will win.