Digital 2021 Global Overview Report DataReportal Global Digital Insights

Digital 2021: Global Overview Report

If you're looking for the latest digital insights and social media statistics, you'll find it all here.

Start by understanding the key headlines and trends in this video presentation, then read the full report and complete analysis of this year's top findings.

The new Digital 2021 report series, published in partnership between We We Social and Hootsuite, shows that over the past year, connected technologies have become even more essential to people's lives, with social media, e-commerce, streaming content and video games all growing significantly over the past 12 months.

Covid-19 has also brought new challenges and opportunities. So digital in 2021 will not be "business as usual".

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Global Digital Overview January 2021 DataReportal

Key themes to note in this year's report include:

The changing way people seek out information and brands
The changing demographics of online audiences
The rapid rise in importance of e-commerce
Because mobile is necessary, but not the only answer
And

Why the metrics that drive social media "blend" need to change.

Before we begin: important notes on changes to our methodology

Before we get into the numbers, we want to thank all of our data partners and providers who made this year's report possible:

To ensure we are reporting the most accurate data, we have made significant changes to how we calculate and explain some of our numbers.

The full Digital 2021 global report

Social Media Users: The information we publish about social media users does not necessarily represent unique individuals. Some social media accounts represent animals, businesses, places, and many other types of "non-human" entities, and some people manage multiple social media accounts on the same platform. As a result, we've changed how we talk about social media user numbers to clarify that the data may not represent “people.” We also changed the source of social media users in China, which has caused some changes to our past data, including the global total.

Essential headlines

You can find the full Digital 2021 Global Report in the slideshare below (click here if it doesn't work), but for a more in-depth analysis of this year's top titles and trends, read here.

The main statistics and trends about the "current status of digital" in the world in January 2021 are as follows:
population. According to the United Nations, the number is currently increasing at an annual rate of 1%, increasing more than 80 million in the world from the beginning of 2020.
Mobile: Currently, 22 billion people use mobile phones, equivalent to 66. 6%of the world's total population. Since January 2020, mobile users have increased by 1. 8%(93 million), the total number of mobile connections has increased by 72 million (0. 9%), with a total of 802 billion in early 2021.
Internet: In January 2021, 4, 660 million people around the world used the Internet to increase 316 million (7. 3%) since last year. The global Internet penetration rate is currently 59. 5%.

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Despite these wonderful numbers, many countries are the latest information on the number of Internet users in the past 12 months, as the ongoing Coronavirus trends have had a major impact on Internet use surveys around the world. It is noteworthy that it has not been provided.

As a result, the number of Internet users is probably more than the reported 7 %, and if the daily life (and survey) returns to normal, this number may be "correction".

But do you know what people are actually doing online, not just delicious trivia?

Let's read the full report.

[Note: Like last year, my review of this year's main trend is a little monster with over 9, 000 characters. ]

Social media adoption surges

Understand the whole picture, click here and read all of this year's 2021 digital report. Also, read past reports in the library and compare trends in chronological order.

As seen in the current quarterly quarterly Statshot report series, social media growth has been greatly accelerating since the occurrence of COVID-19.

The number of social media users has grown by more than 13% over the past year, adding nearly 500 million new users, bringing the total number of users to nearly 4. 2 billion by early 2021.

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Social Media Overview January 2021 DataReportal

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Social Media Usage Over Time January 2021 DataReportal

Despite major changes in digital behavior due to COVID-19, people say they are spending roughly the same amount of time on social media as they did this time last year.

However, GWI data shows that average daily usage has increased by more than 30 minutes over the past five years.

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Daily Social Media Time Trends January 2021 DataReportal

As always, there are big differences between countries.

Filipinos remain the world's largest social media consumers, spending an average of 4 hours and 15 minutes on social platforms per day.

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Mobiles have become the ‘first’ screen

Daily Time Spent on Social Media by Country January 2021 DataReportal

According to the latest data from GSMA Intelligence, two-thirds of the world's total population now uses a mobile phone.

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Mobile Users vs. Mobile Connections January 2021 DataReportal

But mobile's dominance isn't just about the number of users. It's also about the time spent on mobile versus other devices.

According to App Annie data, Android users worldwide are now spending more than 4 hours on their phones every day.

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Mobile App Time Share by Category January 2021 DataReportal

More bluntly, App Annie's flagship Mobile 2021 report also reveals that mobile phones are now dominating live TV.

This is even true in the United States, where the average American spends more than 4 hours a day on their mobile phone, compared to about 3. 4 hours watching live TV every day.

GWI reports similar findings, and in their latest study, the typical global internet user spends 3 hours and 39 minutes daily on their mobile phone to access the internet.

This compares to a total of 3 hours and 24 minutes of TV watching per day, but it's also worth noting that more people are watching "TV" content on streaming apps on their mobile devices.

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Online time jumps

Daily Media Time January 2021 DataReportal

Overall, the average internet user spends nearly 7 hours a day online across all devices.

Assuming the average person sleeps 7-8 hours a day, that means they spend about 42% of their waking life online, roughly the same amount of time on the internet as they do sleeping.

The data also shows that people are spending more time online per day than they used to.

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Daily Internet Time Trends January 2021 DataReportal

If this rate continues through 2021, global internet users will spend nearly 12 trillion hours online this year, the equivalent of more than 1. 3 billion hours of human time combined.

Filipinos spend the most time online, averaging about 11 hours a day.

Brazilians, Colombians, and South Africans also report spending an average of more than 10 hours a day online.

Meanwhile, Japanese people spend the least amount of time online, less than four and a half hours a day.

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A multi-device strategy is still essential

Daily Internet Time by Country January 2021 DataReportal

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Share of daily internet time spent on mobile phones January 2021 DataReportal

Nine in ten internet users say they use a smartphone to access the internet, while two-thirds say they use a laptop or desktop computer to access the internet.

However, even here there are considerable differences between countries.

While mobile phones are currently the most widely used internet device in all countries, the difference between mobile phones and PCs is often quite small, especially in Western Europe.

For example, 46% of internet users in Belgium say that a PC is their main internet device, compared with 49% for mobile phones and 5% for tablets.

Japan also has a relatively high rate of computer use, with more than four in ten internet users saying they use the internet on a laptop or desktop.

A country's stage of economic development plays a role in shaping these ratios, but the average age of the population is also an important driver.

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Share of daily internet time spent on mobile (by age and gender) January 2021 DataReportal

Meanwhile, the latest data from StatCounter shows that computers still account for a significant portion of web activity.

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The relative importance of different devices varies greatly from country to country.

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Country mobile web traffic share data report 2021

It is worth pointing out that browsing web accounts for a small amount of mobile usage time, and that the use time of mobile apps is much longer.

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Activity by Mobile Time DataReportal January 2021

So what does this mean for marketers?

Online search behaviours are changing

As a simple answer, it is clear that mobile is an indispensable factor, but other devices cannot be ignored.

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Reasons to use the Internet DataReportal January 2021

However, according to GWI's latest surveys, global search behavior has evolved, and changes in behavior have an important meaning for those who want to attract digital audiences.

Of course, the conventional search engine is still an indispensable factor, and 98 % of respondents say that they use search engines every month.

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Voice search

The audio interface is the most popular alternative to tex t-based search engines, and 45%of the world's Internet users have used voice search or audio commands in the past 30 days.

It is important to emphasize that digital assistants on mobile phones, such as Siri and Google Assistant, occupy most of this audio activity.

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Image recognition tools

Voice search and voice command Use January 2021 DataReportal

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Use mobile image recognition tool in January 2021 DataReportal

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Use of mobile image recognition tool (age / gender) January 2021 DataReportal

These tools are especially interesting for E-commerce brands, especially fashion, beauty, household goods, and even home appliances.

However, it is easy to imagine how image recognition technology can reinforce other tools that function online.

Social search

The most interesting trend in the evolution of search behavior is the rise of social search.

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Use of social media for brand r e-search January 2021 DataReportal

However, this number is significantly high for young age groups.

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Teach me, don’t tell me

Main channel of Brand Rich Search January 2021 DataReportal

A little more online search activities revealed that this year's report tended to be more online on online, rather than searching for specific brands, products, and services.

This discovery is especially important for marketing staff.

For example, "ho w-to" videos can be more effective ways to attract people's attention than simply telling your brand an ideal solution to a specific problem.

Teaching how to make full use of products and services is a great way to increase mutual value, improve satisfaction, and increase relevance and recall.

People are actively seeking this kind of content.

According to a GWI survey featured in the Global Stat Shot Digital Report in April 2020, during the closed period of COVID-19, people are actively seeking more videos and tutorial content. Ta.

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Content collaboration and co-creation on the rise

Another interesting trend we found in this year's search data is evidence of the rise of collaboration content, like the thir d-party mashups and remixes.

This trend is particularly noticeable in the recent "Weraman" memorial, duet of a popular seachanty for people around the world.

It is already very popular in Tiktok, and these videos are also uploaded to YouTube, and are often uploaded in the form of compilation and remixes that curated the content posted on Tiktok.

However, according to Google Trends data, such "transplantation" does not seem to be a new phenomenon.

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YouTube search query in 2020 Top 2021 DataReportal

This latest YouTube query ranking emphasizes the importance of music on the world's second largest social platform.

In 2020, 13 of the 20 most popular search terms on YouTube were music-related, with 8 of those including "song" (including languages other than English).

Internet users' passion for music doesn't end with YouTube.

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DataReportal's Top Google Searches January 2020

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Internet connection speeds accelerate

Top Mobile Apps by Consumer Spend in 2020 January 2021 DataReportal

New data from Ookla shows that internet connection speeds have accelerated rapidly over the past year, with average mobile speeds increasing by nearly 50% compared to this time last year.

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DataReportal Internet connection speeds January 2021

The annual rate of change in mobile connections has accelerated by around 70% compared to last year’s figures, showing that 5G is already delivering tangible benefits to mobile internet users around the world.

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Mobile broadband connections over time January 2021 DataReportal

The number of connections qualified as “3G or above” has increased by around 8% over the past year, but this figure again varies widely by region.

Surprisingly, North Korea is one of only four countries where all mobile connections are 3G or above.

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Broadband connection percentage for all mobile connections DataReportal January 2021

However, there is a big difference between 3G and 5G, and in countries that have already enabled 5G networks, it has already benefited from the mobile data speed.

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Country mobile Internet average connection speed data report 2021

The increase in bandwidth available in the 5G network has begun to make specific differences in continuous increase in mobile data consumption in the world.

According to Ericsson, the world is currently consuming about 55 billion gigabytes of gigabytes, and average 9. 4 gigabytes data per smartphone terminal.

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Mobile data consumption changes over time 2021 DataReportal

All of these numbers indicate that the influence of 5G networks is rapidly increasing in the world's mobile conditions.

But how does 5G affect marketing?

First, speeding up the connection means that people can enjoy a richer content experience while moving.

The average mobile connection is currently fast enough to stream without interruption of 4K videos, but due to the size of most mobile screens, the average mobile viewer has a significant advantage of streaming at 1080p. Maybe not.

However, 5G is designed to greatly reduce waiting time, so mobile gamers should have more specific benefits.

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The most popular video game format by age group January 2021 DataReportal

According to the latest data from Ookla, the average latency of mobile connections worldwide has fallen from 41 ms to 36 ms over the past year, but modern mobile speeds are still 70% slower than the average fixed internet connection.

However, 5G connectivity will enable video game companies to offer more compelling mobile-driven titles in genres where latency is a major factor, significantly increasing the appeal of these games in regions that currently face slower connections.

This is particularly important in developing countries, where fixed internet infrastructure is often underdeveloped and, even when it is, mobile connection speeds are often faster.

But this is also true in some of the world's more developed countries.

For example, the average mobile connection speeds in Australia, the United Arab Emirates and Saudi Arabia exceed the average speed of the fixed internet connection in each country.

The high bandwidth that 5G provides will also improve options for people who want to broadcast their own live streams.

This is especially relevant for mobile esports and live streaming of mobile games, which require fast and stable connections for the best experience.

Not just for gaming, improved mobile upload speeds will allow more people to participate in live commerce, allowing a new wave of mobile entrepreneurs to sell products in real time through livestreaming promotions.

Social media isn’t just about mobile apps

So if you’re thinking about how 5G will impact your marketing, ask yourself if now is the time to go beyond your current marketing efforts and explore mobile and livestreaming commerce opportunities.

One of the most interesting takeaways from the ranking of the world’s top websites in this year’s report is that much of the social media activity still happens on mobile browsers.

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The World’s Most Visited Websites (according to Semrush) DataReportal January 2021

According to Facebook data, most of these users appear to use the company’s native mobile apps more frequently than they visit its web interface, but it’s interesting to note that the website continues to play a key role.

But the numbers on other social media platforms are probably even more surprising.

For example, WhatsApp and Instagram have a lot of traffic in web presence, despite the apparent "appfast".

According to Semrush, Instagram's unique visitor was more than 830 million and the number of unique visits at Whatsapp. com was 2766 million.

In December 2020, even Tiktok, targeting the Z generation, gathered nearly 200 million visitors.

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But what do these survey results tell?

One hypothesis is that this web traffic is a "outside the platform" sharing, as if someone sent a link to Instagram's post via a messenger app like Telegram.

On the other hand, for services such as WhatsApp, it can be concluded that quite a few people chat through this platform web interface.

A more strategic approach to social media marketing

These survey results may not have a direct impact on brand advertising activities, but how people use the Internet, especially in different digital platforms. It gives an interesting insight into whether it is formed like.

Detailed analyzing the data collected by the GWI has shown that all social media platform users use at least 98 % of other social platforms.

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Social media platform audience overlap data report January 2021

Such a degree of audience is especially important for marketing experts, and spends a lot of time discussing which platforms should be used for their activities.

The important thing here is that the brand does not need to work on all platforms. In fact, according to data, one or two large platforms may be able to reach almost all social media users around the world.

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The world's most used social media platform DataReportal January 2021

But this doesn’t mean that traders should focus exclusively on these large platforms.

Advertising

Rather than focusing all of their attention on outreach to users, marketers can now explore other factors, such as the specific creative opportunities that each platform’s content format offers, and the different engagement opportunities available on more “niche” platforms.

And the good news is that there are plenty of options, not just when it comes to affordability, but also when it comes to social media.

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DataReportal Average Number of Social Media Accounts per User January 2021

But it’s highly unlikely that people use eight or four different platforms for exactly the same purpose each.

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Why Use Social Media? January 2021 DataReportal

The next time you plan a campaign, ask yourself more than just the number of users on a platform:
Who do you want to engage?
Why are they on social media?
Which platforms are most relevant to their motivations?

How can you use these channels to get the results you want?

The importance of understanding local

But as we’ll see in the next section, people’s motivations and platform choices also vary widely by location and demographic.

While the internet may seem like a truly global environment, the data from this year’s report clearly shows that people’s behaviors and preferences vary widely by region.

In addition, while many platforms are popular with users around the world, the ways in which people use these platforms often vary widely by region.

For these reasons, marketers need to invest time in understanding the nuances of their specific audiences.

In particular, global marketing professionals need to go beyond headlines referencing Western media, because trends in these countries represent only a small fraction of the world’s digital audiences.

By the way, the United States is less than one (6. 4%) in 15 Internet users around the world.

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Share by region of the world's Internet users 2021 DataReportal

You may also think that developed countries account for most of the world's consumption spending, but according to Statista, China, which is not included in this "advanced" economy, is for consumers around the world. It accounts for almost half (46%) of the entire electronic commercial transaction.

So what should the marketing staff do?

The first step is to pay close attention to what is happening locally.

The DataReportal library allows you to see all the latest reports from all over the world for free.

Don't think that reporting that the number of new social platform users is increasing is related to your country's audience.

It is best to always invest in time to know which channel you prefer and what channels you use for each platform.

In many cases, you may notice that a digital platform that has not been in news in your home country is still dominant in another market.

This good example is Yahoo, and Japan is still a to p-class viewer.

However, it is also important to exceed that frame, especially if you want to determine a new trend that can form future viewers beyond the frame of your country.

Look beyond your borders

Let's dig deeper into the data: Thousands of references in a comprehensive online library for free.

Several trends suggest that digital "next big trends" do not come from European and American markets.

For example, as seen above, the connection behavior of Asian and Latin Americans has already rebuilt online search.

Similarly, live streaming has revolutionized Chinese online shopping, and the Live Commerce market is currently about $ 60 billion per year.

The live streaming shopping format is very popular in China, and one influencer VIYA has sold more than $ 4. 5 billion on the Taobao Live Streaming Channel last year.

Incidentally, it has been reported that this is roughly the same amount that the Carrefour supermarket chain sold across all its stores in China during the same period.

However, the data suggests that the popularity of live trading is not just a Chinese phenomenon, but is also gaining momentum in Southeast Asia and India.

Moreover, these three regions (China, South Asia, and Southeast Asia) account for more than half of the world's internet users today, so merchants around the world will want to take advantage of this opportunity, even if live streaming purchases have not yet penetrated their home markets.

Developing countries are also leading the way in terms of digital finance innovation.

For example, according to the latest data from GWI, internet users in Africa, Latin America, and Southeast Asia are much more likely to own cryptocurrencies like Bitcoin than their European and North American counterparts.

But the impact of these trends is not limited to developing countries. It also has major implications for Western traders.

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Internet Penetration Data Report by Country January 2021

To maximize their chances of success, these companies also know that they need to tailor their products and services to the needs, behaviors, and preferences of this new audience.

However, economies of scale are a key factor for large Internet companies, making it difficult for them to develop products that are significantly different for different regions and local markets.

Digging deeper into online audience demographics

As a result, trends and developments in developing markets can influence Western platforms and even change behavior in developed countries.

This year's report includes a wealth of new charts that provide information on connected activity by age and gender.

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E-commerce Adoption by Age and Gender January 2021 DataReportal

And what is clear from this GWI data is that Baby Boomer Internet users are slightly less likely to use e-commerce than their Gen Z and Millennial counterparts.

Furthermore, female Internet users between 55 and 64 years old tend to shop online than male Internet users aged 16 to 24.

However, the results of these surveys clearly show that e-commerce has almost universal charm among Internet users, regardless of age or gender.

And what is revealed here is that online shopping is a great and exciting opportunity for almost all consumer brands, regardless of categories and targets.

However, there are important differences in online shopping methods depending on age.

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January 2021 Data report, mobile E-commerce penetration rate for age and gender

In contrast, baby boomers tend to buy things online using laptops and desktop personal computers.

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E-commerce purchase on a PC DataReportal January 2021

However, this data is data only for chec k-out, and the elderly are still likely to inform others of "shopper journey" using mobile devices.

For example, it is not limited to mobile, but according to GWI data, the elderly tend to search for products online before purchasing.

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Internet product survey (age / gender) January 2021 DataReportal

It is also interesting that a considerable percentage of elderly Internet users play video games.

It may be natural that the Z generation, which is more than 90 % of Internet users playing games, is not as high as the older game.

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However, again, there are many differences on the surface of this survey.

For example, as seen in the previous Internet connection speed section, elderly gamers have different tastes on the type of game to be played, and the "puzzle" format is particularly popular among baby boomers.

Another tendency for age is also appearing in the latest social media data.

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January 2021 Facebook advertising reach of reach by age and gender of data reports

On the other hand, it is the fastest segment in snap chat for users over the age of 50.

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Snapchat advertising reach change (age / gender) January 2021 DataReportal

Note that these snaps chat numbers indicate the growth of every quarter, while the Facebook numbers above indicate the growth of the year.

It is also worth noting that these figures are not the absolute growth of the number of users, but to indicate relative growth.

In general, it may be easier for the age group to record a faster growth because the age group accounts for a lower level of social media users than the new layer.

For example, users between the ages of 25 and 34 have won the most new users in the past year, despite the largest users of Facebook.

However, these relatives indicate that more elderly users are participating through social platforms.

Online grocery and the rise of ecommerce

Such evolution of population statistics can bring a new opportunity to the marketer and bring a new source of revenue to platforms and publishers.

One of the prominent digital stories in 2020 is the rise of e-commerce.

According to GWI data, most Internet users have used online shopping before pandemic, so the Internet user's E-commerce penetration rate has not increased so much.

However, according to GWI data, e-commerce penetration rose 3. 3 percentage points from the second to third quarter of 2020, a quarterly increase of more than 4. 5%.

Globally, about 77% of internet users aged 16 to 64 say they buy something online every month.

In the GWI survey, more than 87% of internet users in Indonesia said they bought something online in the last month.

Meanwhile, only 57% of internet users in Egypt said they shopped online in the last 30 days.

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E-commerce Penetration by Country Data Report January 2021

As we saw in the previous section, there is no significant difference in e-commerce penetration by age or gender, at least globally.

But what is more interesting is what people have been buying in recent months.

Such differences are not an error. Rather, they suggest that different metrics may tell different stories about what people were doing on different parts of the internet.

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Global e-commerce spending by category in 2020 January 2021 DataReportal

This is the first time that the travel category has not topped the Global Digital Report series, highlighting how tough the past few months have been for travel and tourism brands.

In fact, according to Statista, online sales in the travel, transportation, and accommodation category fell by more than 50% year-over-year, resulting in a decline in annual consumer spending of well over US$50 trillion.

Meanwhile, many other categories saw strong growth in e-commerce revenue in 2020.

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Annual Change in E-commerce Spending by Category January 2021 DataReportal

Globally, the category saw annual sales exceed US$400 billion in 2020, up more than 40% year-over-year.

Contentsquare data also provides good news for online grocery brands, with traffic to supermarket e-commerce venues up 35% in December compared to January.

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Supermarket E-commerce Transaction Index January 2021 DataReportal

These figures confirm the findings we shared in our July 2020 Digital Report.

And the figures are more than just good news for supermarkets.

Grocery shopping tends to be a high-frequency activity, meaning people have had the opportunity to develop new habits over the past few months.

As most marketers know, encouraging behavioral change is extremely difficult, especially for high-frequency activities, so these new shopping habits over the past few months present a unique opportunity for brands and retailers to challenge the status quo.

What's more, we're already seeing evidence that people's habits have shifted in other categories, too.

Online shopping for beauty products increased over the holiday season late last year, with shoppers around the world purchasing 3. 5 times more of the category online in November 2020 than they did in January 2020.

While some of this variance may be attributable to normal category seasonality, such a dramatic spike between January and December suggests that a significant number of purchases people may have previously made in-store are now shifting online.

This reflects Adobe's findings:

"... if growth continues at the same rate as in recent years, it will take four to six years to reach May 2020 levels."

Furthermore, once daily life returns to some degree of normality, it is highly unlikely that people's shopping behavior will return to pre-Fantage patterns.

While we expect people to return to brick-and-mortar stores once health concerns ease, many people will continue to shop more online than they did before 2020.

These changes are not just about where people shop.

Google dominates global digital – but a bit less than before

Advertising

While it may not be surprising that Google dominates nearly every aspect of digital, it's still interesting to quantify the company's position.

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Share of global web traffic by mobile OS January 2021 DataReportal

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Share of Facebook visits from mobile operating systems January 2021 DataReportal

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Search engine market share January 2021 DataReportal

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Share of global web traffic by web browser January 2021 DataReportal

However, the data suggests that Google's global dominance may have started to decline in these key categories over the past 12 months.

According to StatCounter data, in the year to December 2020, the share of global web traffic delivered by Android devices fell by 1. 6 percentage points, for a relative annual decline of 2. 2%.

Similarly, according to Statcounter data, Google’s share of the global search market has fallen by 1. 3 percentage points over the past 12 months, resulting in a relative decline of 1. 4%.

But YouTube is a different story.

According to App Annie, the average time spent on YouTube videos has increased six times in the past year.

The world as a whole, the usage time of the Android mobile youtube app is over 23 hours a month, and it is used for almost all day every month.

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Social media and video streaming app usage time Top 2021 DataReportal

There is even more good news about Google's communication platform.

According to App Annie's data, Google Meet, the company's video call platform, is ranked 7th in the world's most downloaded mobile app in 2020.

This is three after Zoom, exceeding Snapchat and rapidly growing Telegram.

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Looking ahead: 2021 and beyond

January 2021, 2021 Downloaded Mobile App DataReportal

Did you understand the current status of digital today?

But what will happen in the future?

The demise of third-party cookies

Here are some of the continuous analysis of these trends, which will be watched for the next few months.

The current plan is that Google's chrome browser supports thir d-party cookies in 2021.

Many advertisers have rely on these cookies for targeting and reporting, and this change can have a significant impact on many digital marketing people around the world.

In the short term, this change may increase the dependence on the Waled Garden platform, such as Facebook and Amazon.

Flexible working

However, almost all programmatic advertising agencies must renew their models in a thir d-part y-free world, and new innovation waves may be in the next few months.

For many white colors around the world, 2020 was the year of WFH, a s o-called WFH.

WFH still has a high COVID-19 infection rate in many countries in early 2021, but for the time being, it is likely to be part of the labor life of many people.

In addition, even after the pandemic leaves, many people may choose to continue working more flexibly, and many employers may actively encourage this flexible way of working.

From the rise of video conferences to increasing the level of dependence on software for the team to manage remote workers, the evolving workplace mechanics has already been changing many changes to people's professional digital behavior.

Connected healthcare

Remnection medical care has been a hot topic in the medical community before the popularity of COVID, but the crown crisis in 2020 accelerates the progress of the industry, just as accelerating people's movements to online shopping. I let you do it.

Doctors around the world have been consulting "remote", and many doctors are using video conference platforms and messenger apps to diagnose and advise patients.

Digital finance

Digital solutions, designed to support wellness and health, have grown significantly in recent months, suggesting that this will continue to be one of the hottest growth fields until 2021. 。

Efficient bitcoin prices continue to decorate media headlines around the world, but it is clear that "Defi" (distributed finance) has begun to be accepted.

The background is that it is difficult to change the financial behavior of people, and there is a theory in the industry that people are more likely to change their spouses than to change banks.

However, according to data, more and more people are looking at the "alternative" financial solution, especially in insurance and other products.

On the other hand, mobile payment platforms and electronic wallets are changing people's payment methods.

According to WorldPay reports, among the online purchases in the world in 2019, electronic wallets were the largest share, almost twice the credit card. < SPAN> WFH still has a high COVID-19 infection rate in early 2021, but for the time being, it is likely that it will be part of the labor life of many people. be.

In addition, even after the pandemic leaves, many people may choose to continue working more flexibly, and many employers may actively encourage this flexible way of working.

Online education

However, I hope that in the coming months, in the fields of communication and "unity of the team", further innovation will occur in products and services designed to make people deceive.

Doctors around the world have been consulting "remote", and many doctors are using video conference platforms and messenger apps to diagnose and advise patients.

Portable digital identities

Digital solutions, designed to support wellness and health, have grown significantly in recent months, suggesting that this will continue to be one of the hottest growth fields until 2021. 。

Efficient bitcoin prices continue to decorate media headlines around the world, but it is clear that "Defi" (distributed finance) has begun to be accepted.

The background is that it is difficult to change the financial behavior of people, and there is a theory in the industry that people are more likely to change their spouses than to change banks.

However, according to data, more and more people are looking at the "alternative" financial solution, especially in insurance and other products.

What else?

On the other hand, mobile payment platforms and electronic wallets are changing people's payment methods.

According to WorldPay reports, among the online purchases in the world in 2019, electronic wallets were the largest share, almost twice the credit card. WFH still has a high COVID-19 infection rate in many countries in early 2021, but for the time being, it is likely to be part of the labor life of many people.

Elim Poon - Journalist, Creative Writer

Last modified: 27.08.2024

DataReportal. (a, January). Digital Global overview report. Accessed April , from lcusoccer.org Digital in APAC in Essential Highlights · Digital April Global Statshot Report: Video Overview · Future Factors September The. The document provides important notes about changes to data sources and calculation methods in the Digital reports. It notes that internet user numbers.

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