How Coronavirus (COVID-19) Is Impacting Ecommerce

In addition to health concerns, brands around the world had serious concerns about the impact of coronavirus (COVID-19) on their brands, their industry, and e-commerce overall. E-commerce, B2B, B2C, and brick-and-mortar brands are feeling the impact of crown business in some way.

With rising inflation and tight supply chains, many companies are reminded of an important lesson of the pandemic:

C-suite executives must continue to prepare for unprecedented events, and the ability to act agile is key.

Staying up to date on the current state of the pandemic and its impact on e-commerce is one way for your brand to stay ahead of the curve as it faces uncertainty. In this article, we have collected what brands need to know about crown and e-commerce, and what you can do to mitigate the blow. Keep reading as new trends, statistics, news, and updates on crown and e-commerce are constantly coming in.

COVID-19’s Impact on Ecommerce in 2024

February 8, 2024

It's been almost four years since the Covid-19 work style reform. Read on to dive into five current e-commerce trends compared to historical data.

2024 Ecommerce Forecast: Digital Growth Far Surpasses In-Person

US retail e-commerce is expected to reach $1. 3 trillion in 2024. This is a whopping 110% increase compared to pre-pandemic levels. E-commerce still accounts for around 16% of retail sales, but is expected to grow to 21% by 2027. Total US retail sales will reach $7. 6 trillion, up 3. 5%. Online shopping will continue to grow significantly more than in-store shopping. Still, online shopping has yet to completely overtake in-person shopping. In 2024, digital shoppers are expected to spend $5. 657 per person, up $1. 100 from 2021.

Online Grocery Continues Growing

Grocery is the fastest-growing mobile app category in the US since the pandemic. In fact, grocery app usage increased by 41. 3% in 2020. This high growth trend is expected to continue into 2024, with over 44 million users expected in 2023. However, the fastest growing category is not the largest overall. Video, maps/navigation, and social media are not surprising at the top. Other fast-growing categories include ride-sharing, mobile banking, and health/gym. Apps give advertisers first-party data, which would be extremely valuable without third-party cookies.

Holiday Ecommerce Rebounds

The consumption of the holiday season exceeded the bulletin for the first time last year. The total expenditure per shopper was $ 1. 652, up 10. 4 % compared to 2020, up 13. 5 % compared to 2023. E-commerce growth surpassed shopping at the store. For more information about E-commerce during the holiday season, see the E-Commerce Blog for the holiday season!

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The last four years have been turbulent for merchant. In other words, it was an unprecedented era. It is frustrating that unexpected economic issues, changes in consumer behavior, and unpredictable social media trends are interrupted.

How 2023 holiday ecommerce will compare to pandemic years

October 16, 2023

Many pandemic impacts have receded, but the e-commerce situation has not yet changed. Let's take a look at what the 2023 holiday season is compared to 2020 and what it means for your brand.

Pandemic accelerated the shift to mobile shopping. In fact, retail sales by US electronic commercial transactions increased by 45, 9 % in 2020. This year's growth is expected to slow down to 13, 8 %, but still exceeds $ 270 billion before fantasy.

What does it mean to you? It is wise for retailers to confirm that their E-commerce site (or apps) is optimized for mobile sales this year. The important thing for that is to think about responsive design.

Online shopping has also been a huge success with pandemic (global trends). E-commerce retail sales in the US holiday season increased by 39 % in 2020, but is expected to increase by 11. 3 % this year. In fact, the growth of the holiday sales in 2022 was only 6 %.

It is expected that the retail sales in the 2023 Holiday Sales will reach $ 253. 07 billion, which means more than $ 113 billion before pandemic.

Even after growing 0. 6 % in 2020, sales in the holiday season are overwhelmingly large except for equipment. In 2023, sales in the holiday season other than the equipment are expected to grow only 3 %, but it will still account for 81 % of the retail sales in the holiday season.

What does this mean? Many shoppers do their mobile research and go to the store for purchase. That's why it is important to increase the presence of the brand's omn i-channel.

Location information marketing is a wonderful way to fill the gap between fac e-t o-face and online sales. If you have an app, encourage users to download. If the location information service is valid, you can send target marketing when they are near your store.

In addition, you can provide limited benefits that can only be obtained at stores.

And consumers will look for an offer. A 77 % of the shoppers say that hig h-priced and cos t-effective gifts are prioritized this year, and 80 % of shoppers will be reducing this year's holiday season.

However, Cyberweek is an important purchase period. It is necessary to optimize your own strategy as much as possible so that you can secure profits while responding to consumer needs.

Similarly, health and personal care grew 11, 2 % in 2020, but are expected to grow only 5, 6 % in 2023.

What does this mean? If your brand belongs to any of these industries, you can attract shoppers with strategies such as personalization, special offer, and influencer marketing and gain their trust. You want to do that.

食品・飲料は今年 8. 2%と最も成長し、これは 2020 年の成長率と同じである。 The administrative equipment and consumable industry are also on the rise, and after 3. 2 % in 2020, 4. 6 % of them are expected to grow in 2023.

それはあなたにとって何を意味するのでしょうか？ Be prepared to be a bit more competitive and spend more money on CPC if your brand belongs to any of these industries. Focus on the recognition of the brand early in the second quarter and to increase the conversions early.

Resources to Navigate Economic Uncertainty

July 5, 2023

On May 11, 2023, COVID-19 Pandemic was no longer an emergency in the United States. But that doesn't mean that the E-commerce brand has the effect of COVID-19. The economy is fluid, the inflation rate is high, and the story of the recession has emerged.

We have a resource to overcome uncertainty and succeed as an e-commerce business. See the following blog post:

• SEO は不況下でも有効か？
• How to achieve lon g-term business growth without increasing advertising costs
• Expected to be expected by e-commerce from the recession of 2023

Two trends play an important role in determining this year's consumer behavior. Amazon Prime Day will be a chance to offset some of the losses that the brand has endured this year. Read the following resources and get ready for your brand to get rewards on Prime Day:

• A guide and checklist to maximize the possibility of prime day
• リプレイウェビナー：プライムデー 2023 への準備
• Amazon Prime Day 2023 成功のための戦略、予測、ヒント

Another key issue for traders right now is the transition to GA4. With so much economic uncertainty already adding to your stress, don't let GA4 bring even more stress. Read the resources below to make the most of your new platform:

• Webinar (August 8, 2023): Creating Effective Reports in GA4
• Repeat Webinar Navigating GA4 Reports and Exploration
• Repeat Webinar Getting More from GA4
• Latest Updates in Google Analytics 4 (GA4)
• Understanding the Scope of GA4
• Customizing Your GA4 Report Library
• How to Identify Tracking Issues in Google Analytics 4
• How to Set Up Your GA4 Property for Success

April 5

COVID-19, ecommerce, & the recession: What your brand needs to know

E-commerce revenues fell 2% in 2022. While many businesses expected the economy to recover from the pandemic in 2022, inflation had other plans. 83% of businesses are very concerned about the risk of inflation to their growth, and 82% said high inflation has forced them to cut costs at their company.

The average person is 102% more worried about inflation than colonoids.

The changes in e-commerce revenue we are seeing now are very different from when the pandemic first began. In 2020, online revenue grew 24% to $327 billion. In 2021, it grew again, growing 18% to $384 billion. But last year, it fell 2%, the first year that e-commerce revenue declined.

Growth is expected to accelerate in 2023, with e-commerce revenue growing 14% to $428 billion, almost double what it was in 2017. By the end of 2023, one in five retail sales will be made online.

E-commerce may be making a comeback, but a looming recession and rising inflation don't make it easy for businesses. Customer loyalty is declining, as the following statistics show:

• More than 70% of consumers have bought from a competing brand in the past year.
• Two in three shoppers will ditch a brand for a better buy.
• More than 40% of shoppers will switch to cheaper private label groceries in 2022.

Customer loyalty is generally a key lever to boost sales and profitability in the face of economic uncertainty. But as loyalty declines, competition intensifies. In fact, a survey of global trade leaders found that competition is the biggest barrier to achieving growth in 2022.

What can brands do to acquire and convert profitable customers in 2023 despite the pandemic and inflationary challenges? Building trust with customers is one strategy. Nearly 90% of shoppers say they would pay more for products from a brand they trust.

With advertising costs rising across the board, influencer marketing and user-generated content (UGC) are great strategies to both increase sales and build trust. Nearly one in three shoppers say recommendations from influencers are more important than recommendations from friends and family. User-generated content (UGC) is even more valuable because users perceive it as more authentic. In fact, UGC is 8. 7 times more influential than influencer content!

If inflation requires price increases, avoid increasing shipping costs whenever possible. Shoppers buy more and spend more on orders with free shipping.

March 9

More time online = intentional creative is a must

Digital marketing has been changing at a rapid pace since the start of the pandemic and shows no signs of slowing down anytime soon. Creative is one of the top trends to keep in mind this year for a successful e-commerce strategy.

One thing to keep in mind with creative is that it is no longer enough to take a photo shoot, crop the image or video in a few different ways, share it on all platforms and be done with it. Companies need to think about why users open TikTok, why they open Facebook, and what they expect to see on each platform.

Content is also king. AI may be changing the content landscape, but Google prefers user-written, user-generated copy. Google launched its Useful Content system last year and has already updated it once. In fact, thanks to MUM and BERT, Google understands keywords better than ever before.

Amazon is also expanding its video presence with Sponsored Brands Video and Sponsored Display Video. Creatives on Amazon need to provide product specifications and show the value of the brand as a whole, not just the product.

February 9

COVID-19’s impacts on ecommerce: Where are we now?

Can you believe it's been almost three years since the World Health Organization (WHO) declared COVID-19 a global pandemic? We have gotten over the initial panic and anxiety about what would happen to remote work, when in-person shopping and events would return, and when the number of infections would begin to decline.

At this point, we have mostly adapted to new workflows, brick-and-mortar stores have returned, and global cases have dropped significantly. But that doesn't mean the impact of the pandemic is behind us. In today's briefing, we explore the lasting impacts of Covid-19 on e-commerce, including supply chain distortions, a looming economic downturn, and inflation rates.

The pandemic’s impacts on current supply chain strain

The supply chain disruptions that began with the pandemic are still ongoing, but they have not gone away. At the beginning of the pandemic, uncertainty was prevalent on all sides, and consumers were apprehensive about spending their discretionary income. This resulted in a large amount of non-essential goods remaining unsold on store shelves and retailers being left with excess inventory that was not purchased. Now, consumers are ready to spend again, but ensuring sufficient supply to meet demand is an eternal challenge. Material shortages are also a cause of inventory shortages.

Since the start of the pandemic, online sales have also increased tremendously, putting a lot of pressure on ocean, land, and air freight. In 2020, U. S. e-commerce sales grew 28%, after an average growth rate of only 9. 7% over the past three years. All modes of transportation experienced strikes and labor shortages, leading to delivery delays, especially in the furniture industry.

Supply chain disruptions are improving now, but they are complex. Many products, like cars, have to be made from many different parts and transported in many different ways, through many different processes. With disruptions at each stage, supply chain dynamics are even more complicated.

How the pandemic has played a role in inflation

In addition, agricultural crop failures, natural disasters, and labor shortages play a major role in rising food prices.

Inflation is expected to slow this year as the Federal Reserve continues to raise interest rates. The purpose of the rate hike is to make borrowing rates higher in order to reduce consumer demand. Less demand should lead to more supply, which should slow price increases.

Inflation in December 2022 fell by 0, 1% month-on-month. However, inflation in December rose by 6, 5% year-on-year, of which food rose by 10, 4% and transport services rose by 14, 6%.

Inflation is expected to rise by 2, 8% annually until the end of 2023.

How lasting pandemic impacts are contributing to a potential recession

There are many factors that could lead to a possible recession in the United States. One important factor is that if the Fed raises interest rates to suppress consumer demand, the overall economy will slow down due to a decrease in personal consumption, which is likely to lead to layoffs. At the end of 2023, the unemployment rate is expected to reach 5, 6%, up from 3, 7% at the beginning of the year. If the number of unemployed people increases, the economy will slow down further. It is not expected that the Fed will cut interest rates until 2024.

Around mid-2023, layoffs and the economic slowdown are expected to peak and inflation will fall. Fortunately, most economists predict that a serious recession is unlikely.

December 21

Lasting impacts of the pandemic on holiday shopping

While Covid-19 cases may have dropped significantly compared to the height of the pandemic, the impact on e-commerce is widespread.

Inflation is one of the most pressing concerns arising from the pandemic. Inflation combined with supply chain pressures has driven up prices for home goods and furniture, resulting in minimal discounting of this category of goods during Cyber ​​Week (also known as Cyber ​​5). In fact, furniture prices were discounted an average of just 4. 6% over the five days from Thanksgiving to Cyber ​​Monday. In comparison, the average discount rate across all industries in the U. S. was 31%.

However, despite similar concerns, the electronics category saw impressive price cuts during Cyber ​​5, with an average discount of 23. 9%.

Gaming was the lowest-priced category in cyberspace, with an average discount of 31. 8% off. Gaming in general was also one of the categories least affected by inflation, with prices down about 12% year-over-year. Last year, prices were up 16% year-over-year, while home goods and furniture were up 9% year-over-year.

November 10

Predictions for the 3rd holiday season since the onset of COVID-19

In-person holiday sales are expected to grow by 5. 9% in 2022, compared to 0. 8% in 2020.

Retail sales in the holiday sales in 2022 increased by 7 %, an increase of less than half of 15. 4 % last year, an increase of 5. 9 %, up to 16. 5 % last year. E-commerce sales are expected to increase by 12 % this year, compared to 10. 4 % in 2021.

October 6

A recap of COVID-19’s drastic impacts on ecommerce

Consumers, retailers, and marketing representatives all know the dramatic effects of Pandemic to e-commerce. At the peak of pandemic, online shopping increased, and since then, e-commerce has become more important in brand marketing strategies.

But how specifically, e-commerce has grown two or five years before the pandemic has occurred in the United States? Let's look at some statistics.

According to the US Census, e-commerce sales have grown to $ 571. 2 billion in 2019 to $ 815. 4 billion in 2020. Announced unprecedented $ 244. 2 billion. This is 43 % of the previous year, and it has never been since the dawn of online shopping.

Gardening supplies, foods and beverages, personal care, and sports equipment have grown the most remarkable growth in 2020. Electronics, apparel accessories, and home furniture showed the biggest depression.

According to the U. S. Ministry of Commerce, E-Commerce is expected to survive the pandemic and continue to grow in the future. In 2024, 21, 8 % of the world's retail sales will be online purchases. This figure was only 13, 5 % in 2019 and 18 % in 2020.

The COVID-19 pandemic shifts to e-commerce five years ago, and online sales reached the level that had not been expected until 2025. As your brand has been adapting to this new omn i-channel environment, ROI Revolution E-commerce experts will help you find unprofitable opportunities for highly profitable growth in both stores and online. Please book a meeting with our team right now and examine how we can work as an extension of your team and exceed your goals.

September 8

COVID-19’s role in the 2022 holiday season

2022 will be the third yea r-end sales since the Pandemic (global trend) began! Are you ready for your brand? See the hints to ensure that the 2022 holiday war in the 2022 is black, as the pressure of the COVID-19 continues.

Make sure your product feeds are accurate and optimized

The current supply chain needs to notice the pain of potential product inventory as much as possible.

Keep an eye on Google Trading Center for warnings and rejections. You don't want to spend time developing a thorough strategy that promises profitable conversions only to fall into the trap of seeing a spike in rejections and suspensions that go unnoticed and result in a major drop in performance.

Don’t be surprised by lower year-over-year growth

This year's Cyber ​​5 growth is not expected to be as strong as the pre-Cyber ​​Fantasy weeks, and it will take a few more years to even out.

Every business wants to make a big leap, but this year it may not happen. Consumer behavior has changed significantly not only from last year, but in recent years in the wake of the Covid-19 pandemic. Since 2020, many brands have benefited greatly from consumers staying at home and having disposable income, but that may not be the case for the 2022 holiday season.

Expect consumers to start shopping earlier than ever (again)

At ROI, Amazon experts noticed that more shoppers than usual were signing up to shop online at midnight, when deals are released. In a typical year, it starts to gradually increase in the morning and peaks at lunchtime.

August 26

Coronavirus, ecommerce, and the state of digital marketing

E-commerce has changed and evolved significantly since the crown pandemic began about two and a half years ago. With digital marketing constantly changing, the key to effective revenue generation is to truly understand the landscape in which your brand lives.

We uncover answers to questions like:

• Which e-commerce trends are leading brands prioritizing the most?
• What marketing initiatives should decision makers prioritize most in 2022?
• How do top-priority initiatives vary by industry, job type, and annual salary?
• How will supply chain stress affect verticals like apparel, home goods, and electronics?

July 14

The state of the apparel industry in 2022

The clothing and accessories industry has seen an increase in growth since the start of the pandemic. U. S. e-commerce revenue from this category will increase 77, 1% or $89. 2 billion in 2022 compared to before the pandemic began in 2019. It is on track to reach $232 billion in 2023 and $300 billion in 2026.

Apparel and accessories e-commerce revenue will grow 14% annually in 2022 to reach $205 billion.

It is certain that the industry will grow in 2022, but this growth will be lower than in recent years, as the pandemic increases will begin to stabilize and return to the number before the famine. During the past two years, the growth rate of the previous year is nearly twice as much as normal, about 25 % for an average of 13 %. 2022 is the first year that the growth has not grown remarkably since the pandemic began, but it is expected to increase by about $ 30 billion each year until 2025.

Fashion resale categories have been growing since the start of pandemic. From 2021 to 2025, the average annual sales of online fashion resale per customer will increase more than $ 339, 18 to $ 788, 38. For the next few years, fashion retailers will have a great opportunity to turn new customers into valuable repeat buyers. The important thing is to understand the personal preferences of shoppers and reach at the right time.

Omn i-channel opportunities for apparel brand include curved pickups, online purchases, and pickups at stores (BOPIS). Click & collect sales will increase more than twice among pandemic, shifting from $ 35 billion in 2019 to $ 72 billion in 2020. The apparel industry is an important driving force for this growth. In January 2020, only one or 6 % of the apparel retailers with fac e-t o-face stores provided curve side pickup 8. It reached 50 % in June 2020.

June 9

Insights on the food & beverage industry in 2022

Pandemic raised sales significantly, in 2020, the industry increased by about $ 140 billion, and sales reached $ 342 billion in 2021. Before the pandemic, E-commerce foods and beverages increased $ 36. 5 billion every year.

Before the pandemic (global epidemic) occurred, experts predicted that the penetration rate of electronic commercial transactions in the food and beverage industries would reach 3. 01 % by 2020. However, this number was 3. 94 %, almost 1 % higher. In 2022, the penetration rate of electronic commercial transactions in the food and beverage industry as a whole is expected to reach 4, 36%, which will only increase from 4, 31%of advance forecasts.

In 2025, online sales of food and beverages reached $ 26. 7 billion, about tripled in 2019 before pandemic began.

By 2026, more than one out of five items on food items will be online.

Farms and other food manufacturing factories rely on workers who cook food provided to customers, but these peasants will not be able to work if they are affected by COVID-19, and the factory will eventually be closed. 。 The economic anxiety at the beginning of pandemic also reduced unnecessary costs to many companies and reduced production.

May 31

Uncover the top ecommerce trends & initiatives for 2022

As shoppers adapt to new e-commerce environments, brands and retailers have the chance to promote profitable growth in an unprecedented way. The key to success is how to fully understand the consumer expectations and reach the target consumer.

In order to navigate the e-commerce today, the Company investigated more than 170 digital marketing experts about the top priority of brands for 2022.

• You can access exclusive insights based on data on the largest trends that the e-commerce marketing trend report executive, manager, and decisio n-making are emphasized in digital marketing in 2022. Claim
• Reed Marketing measures to promote the growth of e-commerce: In the industry crossing insights and experts predicted, see the top priority in the leading brands of the industry. Please request.

Download the report and find out the brand's undeveloped growth opportunity.

May 12

Paid & organic search in 2022

As the time for consumers to spend online and the CPC rises, digital search advertising costs have increased significantly during pandemic. US search advertising expenses, which exceeded $ 58 billion with only 6%of 2019 to 2020, reached $ 85 billion in 2021 with a growth of $ 46%, this year with 12%of 95 billion dollars. It is expected to reach.

In 2024, digital search advertising expenses will be about $ 100 billion.

Coronovirus trends have brought issues to the world of search engine optimization in 2021. 28%of the SEO professionals are issues pandemi c-related issues. In 2021, the top of SEO disability was a budget reduction, 38%of the SEO representatives were the challenge, followed by 35%of the strategies and 33%of the lack of resources. 27%have listed cooperation with other departments as an issue.

The ratio of mobile search engines has been steadily increasing since 2013, when only 27%of search visits. By the fourth quarter of 2021, 63%of search engines in the United States will be mobile. In the first quarter of 2020, only 56%of visits to organic search engines for mobile devices were all visited. Pandemic has led to more people, and mobile use is an important part.

May 4

Social media trends in 2022

During the pandemic, the growth of social media has created unexpected advertising opportunities for brands large and small.

Q2 2020 saw social media usage reach an all-time high globally. While user growth has now plateaued, usage still remains much higher than pre-market expectations. North American internet users spent approximately 2 hours and 11 minutes per day on social media in Q3 2021, compared to 2 hours and 2 minutes in Q3 2019. U. S. social media users spent an average of 7 minutes more time on social media per day compared to 2019.

Gen Z users spend the most time on social media, about 3 hours per day. As of Q3 2019, Gen Z visits Instagram more than Facebook. Still, most Gen Z social media users visit Facebook monthly. Gen Z is the top age group on most social platforms, including Instagram, Twitter, Tiktok, Snapchat, Pinterest, and Reddit.

However, social media usage may decline as the pandemic subsides and people spend more time outdoors.

9% of users are likely to spend less time on social media this year than in 2020.

AR and VR during the pandemic Nearly one in three social media users say AR during the pandemic helps them try products they wouldn’t otherwise try. 49% of social media users say augmented reality makes the shopping experience easier, the highest figure among Tiktok users at 56%. 43% of Instagram users say AR makes shopping easier.

April 14

D2C & CPG in 2022

The Covid-19 pandemic has introduced a number of digital marketing trends that were not expected to grow much before. Other new trends continue to swirl in the marketing world, and 2022 will be a testing ground for many brands.

D2C (Direct to Consumer) and CPG (Consumer Packaged Goods) are initiatives that have grown during the pandemic and will remain important in 2022.

D2C will grow 46% in 2020, reaching $112 billion in online sales. In 2022, D2C e-commerce sales will be nearly double that of pre-consumer, growing 97% over 2019 to $151 billion. The following year, sales will approach $175 billion, up 16% year over year.

The consumer packaged goods sector has been growing for years, but the pandemic has pushed that growth beyond previous expectations. CPG and online grocers are appealing to consumers because they offer pandemic-safe options for purchasing essentials.

Grocery will overtake health & beauty to become the top online CPG category in 2021, accounting for 44% of digital consumer packaged goods sales compared to 38% for health & beauty. This represents a 125% year-over-year growth rate for grocery in online CPG.

April 1

The state of digital marketing in 2022

The onslaught of uncertainty over the past few years has certainly had a major impact on you and your business. But things are changing. As consumers transition into a new era, you need to make sure you are taking the right steps for your brand.

ROI Revolution experts have gathered research and analysis from 170+ digital marketers from leading brands in the retail and e-commerce space. In our 2022 Digital Marketing Report, you will have access to insightful data and analysis based on what professional marketers call the "biggest trends, initiatives, and challenges for this year and beyond."

• Powerful Data Visualization: See your data up close and personal with easy-to-read charts and graphs.
• Top Trends Analysis: Reveal the top trends and initiatives across digital marketing in 2022 and what they mean for your brand.
• Industry, Job, and Revenue Analysis: Uncover the top trends by industry, job level, and company annual revenue.
• Digital Predictions for 2022 and Beyond: See what brands and retailers are predicting for 2022 in the e-commerce era.

March 10

The long-lasting impacts of COVID-19 on ecommerce

A new report from Metapack shines a spotlight on the lasting impact of Covid-19 on e-commerce overall. In partnership with Retail Economics, the report highlights the major shift in how consumers purchase goods and services, and emphasizes that this shift is not temporary.

The report highlights three takeaways: how the work-from-home trend has disrupted retail sales; how consumers are refusing to pay higher prices for faster delivery and are willing to accept longer delivery times; and how the shift from in-person shopping to digital is by no means a passing fad, but rather a sustainable trend that will continue to grow.

Here are just a few of the key metrics uncovered in the report:

• $650 billion of non-power consumption will move online by 2025. Of that, $540 billion is projected to be for home delivery.
• 20% of consumers will shift their shopping habits to digital.
• 42% of consumers who are working from home expect to do more online shopping for the time being.
• 58 % of consumers believe that if the shipping fee is high, the delivery time may be delayed.

Incorporating customer digital experiences is more important than ever. According to Commonthread articles, major trends such as DTOC marketing, improving customer lifelong value by maintaining customer maintenance, social commerce, and optimization of average value (AOV) will continue to rebuild the e-commerce industry after 2022.

The brand must be more agile and flexible than ever before, as the trend of mere industry has quickly become new common sense. A brand that struggles with this will disappear from the industry leader to anonymous like Kodak. In pos t-parallel world, innovation and adaptation are essential.

January 18

COVID-19’s impacts on the 2021 holiday shopping season

The result has appeared in the 2021 holiday season. From concerns about the supply chain, shoppers have purchased gifts earlier than before, and the number of shopping at stores has increased, and there are unexpected trends last year. Was taken.

The E-commerce sales in the holiday sales in 2021 increased 11 % compared to 2020 because it enjoyed the reign of the e-commerce in the throne. Retails as a whole increased by 8, 5 %.

Customers are getting used to shopping at stores, but have not yet reached the situation before the pandemic. The number of visitors in the holiday season in 2021 increased by 8, 1 % yea r-o n-year, but fell 2, 9 % in 2020. In another survey, the number of visitors has decreased by 20 % compared to 2019.

As sales increased, the retailer was more nervous in the 2021 holiday season. The seasonal recruitment of retailer in 2021 decreased by 7 %, and the reason for the decline is that people who do not work for COVID-19, struggling to find childcare, and more free space in other jobs. It is mentioned.

And in order to keep up with the current demand, transfer is certainly necessary for transfer. UPS is currently increasing returns by 10 %. The period from mi d-November to mi d-January is the busy delivery season for the delivery company. UPS is expected to handle more than 60 million returns during this period.

And the distortion of this supply chain has been rising costs of companies that handle returns. Return processing costs have increased by 59 % since 2020.

79 % of consumers answered that positive return experiences will affect future purchase decisions, and 84 % expect an online retailer to provide free returns, so an excellent return experience. The ability to provide is absolutely indispensable for maintaining customers.

January 13

The current state of COVID-19 and ecommerce

57 % of executives say Cavid 19 is the biggest threat to the current global economy. E-commerce sales in the third quarter of 2021 decreased by 3 or 3 % compared to the second quarter, and sales in the overall retailer decreased by 1, 1 %. Sales were growing on the same period of the previous year, E-commerce increased by 6, 6 %, and total sales increased 13 and 2 %.

60 % of executives have said that the transition to a new digital channel, which accelerates a pandemic targeting new customers by 2024, is moving.

The industry influenced by pandemic is different. The top three industries, which are expected to improve pandemic productivity by 2024, are healthcare, manufacturing and retailing. It is e-commerce, automation of warehouses, and advanced analysis that lead the growth of the retail business. While the online grocery industry is expected to maintain the growth before the pandemic (global epidemic), other categories such as remote education are expected to approach the level before the pandemic.

E-commerce sales increased 32, 4 % year-on-year in 2020 based on the Pandemic COVID-19. The growth rate in 2021 was about half, 16, 1 %. The growth rate is likely to occur in 2022 and 2023, and the total sales of e-commerce will be $ 1. 065 billion next year.

US personal consumption, which shows a slight depression during pandemic (global epidemic) due to the uncertainty of the economy, is expected to recover the most in new hig h-income earners. It is expected that young and middl e-aged lo w-income earners will decrease.

January 11

Business impacts of COVID-19: Amazon, Walmart, Target, & more

Large stor e-type retailers have significantly increased their investment in warehouses since the outbreak of pandemics and the rapid growth of e-commerce.

Amazon purchased 21 warehouses between March 2018 and November 2019 between March 2020 and November 2021. Customers prefer (expect) Amazon's two or tw o-day delivery options, and grown from 150 million Amazon prime subscribers to 200 million last year.

Wa l-Mart purchased four warehouses at the same time, but purchased 11 warehouses. The retailer also expanded free delivery services to products and groceries last year, and will increase investment in technology this year to expand digital infrastructure.

The target last year, after expanding orders and delivery services to include more products, including food products, and 2021 to 2021 in March 2020, for one warehouse from March 2018 to November 2019. I bought three warehouses until November. The target is expected to invest more in delivery services, including SHIPT, a sam e-day delivery service provider acquired in 2017, in 2022.

Uncertainty will remain, but at least this is true. Marketing and managers who accept unexpected situations will be more prosperous in 2022.

January 5

Ecommerce impacts to expect from the pandemic in 2022

Last year it grew greatly as a whole retail business. 2020 was the year of e-commerce, but last year's sales other than e-commerce won the crown. Hon g-face sales, which decreased by 0. 2 % in 2020, increased by 15. 4 % in 2021, offset the sales of physical stores lost at the start of pandemic.

No n-e -commerce sales are expected to increase by 0, 3 % in 2021, but are expected to return to minimal growth this year. E-commerce sales grew 15, 9 % in 2022, accounting for 16, 1 % of the total retail. In other words, the growth rate of this year's retail sales will be 2 or 5 %.

The COVID-19 epidemic actually caused the transfer of customers to digital. The government's obligations and the comfort of consumer stores vary, but consume r-oriented is predictable. By 2025, e-commerce sales will exceed $ 1. 600 billion, accounting for 21. 8%of retail sales. By the way, the e-commerce sales in 2019 is only 11. 1 % of the total retail sales.

Digital trends that continue to grow in 2022 include BNPL (Buy Now, Pay Later), Digital Glossary, and Social Commerce. Omn i-channel will continue to be the key, as consumers will use shopping experiences that combine online and offline. It's easy to say, but reaching where customers are, the breakdown of the game, and it will be a way for brands to overcome competitors.

December 16

Recapping the biggest COVID-19 + ecommerce news of 2021

This year is about to end the pandemic (global trendy) uncertainty. Let's jump into the story:

Q4 2021

• This holiday season, 47% of shoppers plan to shop in-store, up from 39% in 2020. Half of shoppers said they will shop in-store on Black Friday, up from 36% last year. Read more (The Sensor)
• Connected TV ad revenues are growing in light of the pandemic, with Hulu leading among streaming providers with $3. 1 billion, up 44% this year. Roku is just $1. 6 billion, but with 92% annual growth. Read more (EMarketer)
• The pandemic has led to an online grocery boom for big retailers like Walmart. Walmart's grocery e-commerce is expected to grow 14% to $31 billion this year. Read more (Statista)
• Given the changes in habits caused by the pandemic, apparel, electronics, and groceries are expected to top the list for the holiday season this year, with buy now/pay later (BNPL) growing 44%. Read more (TouchPoints Retail)
• The food delivery industry has benefited greatly during the pandemic, with DoorDash and Uber Eats expected to grow more than 40% this year and top $57 billion in U. S. sales. Read more (eMarketer)

Q3 2021

• 75% of consumers are trying new digital behaviors in light of the coronavirus pandemic, with online penetration rates exceeding pre-COVID-19 levels. Read more (McKinsey)
• Consumer spending is rebounding after the pandemic led shoppers to be more cautious in their purchases. Card spending increased 40% in Q2 2021, with 53% of consumers spending more in June 2021 than in June 2020. Read more (Payment Dive)
• In light of COVID-19, buy now, pay later adoption increased more than 81% year over year. Of the 45 million shoppers expected to use BNPL this year, nearly three in four are Gen Z or millennials. Read more (eMarketer)
• The goal is for retail e-commerce sales to reach a record $18. 64 billion this year, up from just $6. 79 billion in 2019. Growth will be more modest at 12. 5% ​​this year, after a 143. 9% increase last year due to the pandemic. Read more (eMarketer)
• Digital ad spending for the travel industry is expected to grow 15. 3% in 2021 after falling 41% last year due to the pandemic. Ad spending hit $5. 5 billion in 2019 and is expected to hit $3. 74 billion this year. Read more (eMarketer)

Q2 2021

• In June 2021, U. S. retail sales increased 11% year over year, the ninth consecutive month of positive growth due to the pandemic. E-commerce sales increased 95% from June 2019 and 8. 3% from June 2020. Read more (Mastercard)
• 75 % of consumers emphasize more convenience than before pandemic, and nearly 90 % said they would consume more if the brand provided seamless and flexible payment methods that speed up decisions. 。 Read more (Lineworks)
• E-commerce retail sales, which increased by nearly 34 % in 2020 by pandemic, are expected to grow slowly at 13, 7 % this year, increasing no n-e -commerce sales by 2, 2 %. This year's retail sales will reach a record of $ 5, 860 billion. Read more (Emarketer)
• With more time spending consumers on mobile facing pandemic, e-commerce retail sales from mobile to $ 26 % last year to $ 338 billion. Sales in 2019 were $ 269 billion, and in 2018 it was only $ 207. 15 billion. Read more (Statista)
• 84. 8 % of CMOs believe that customers' openness has increased to new digital offers introduced between new pandemic, and about 60 % of customers have been doing digital research before purchasing. I'm watching. 43, 3%of customers believe they are not active in purchasing at full price. Read more (i n-maketer)
• Home Depot's quarterly sales surpassed $ 40 billion in the second quarter of 2021, and consumers have not lost their interest in home improvement stores at the beginning of pandemic. Read more (Home Depot Quarter Financial Restriction Report)

Q1 2021

• As a result of Pandemic, Wa l-Mart has greatly increased e-commerce sales in each quarter. Wa l-Mart. com brought a pure sales of about $ 29 billion last year. Read more (Statista)
• The pandemic has reached 1 billion in 2020 in 2020, and the annual user has increased almost twice the number of users. Pandemic predicted that Instagram would reach 1 billion users by 2022. Read more (i n-maketer)
• The number of consumers who buy food online is increasing more than before, and 58 % of consumers are now using digital tools that are useful for food online shopping. This number includes 71 % of the Z and millennials of the Millennials and 44 % of baby boomers. Read more (Acosta)
• Sportwear is more resilient than other apparel industries through pandemic, and among them, track and field competitions are growing the most. Homeworkout participants are increasing by 72 % each year, and the home exercise brand has prospered before COVID-19. Read more (McKinsey)
• Many retailers have significantly increased online sales in 2020 due to pandemic, recorded 105%for Best Buy, 103%for Target, 79%for Kroger, 2%(EMARKETER).

December 2

How another Cyber Week under COVID-19 looked

Last year, in the wake of the coronavirus pandemic, consumers turned to digital technology at an unprecedented speed. Store closures, safety concerns about interacting with others, and more, pushed consumers to online shopping last year to levels not expected until 2025!

But this year's Cyber ​​Week looks different. Online sales on Black Friday this year were slightly lower than last year for the first time.

Black Friday sales in 2021 were $8. 9 billion compared to $9 billion in 2020.

Cyber ​​Monday was the biggest online spending day of Cyber ​​Week. Consumers spent nearly $2 billion more on Cyber ​​Monday compared to Black Friday, bringing total sales for the online shopping event to $10. 7 billion.

But don't think that consumers are shopping less online this holiday season than in previous years. In fact, online shopping sales have increased significantly from $90 billion this time last year to $109 billion so far.

With major supply chain concerns, consumers are starting their holiday gift shopping earlier than ever before. Rather than waiting for Black Friday or Cyber ​​Week to ensure items arrive in time for the holiday season, many retailers deployed aggressive strategies to push attractive deals to shoppers throughout October and early November. Not surprisingly, spending is $19 billion higher compared to this point in 2020.

November 23

Our second pandemic Black Friday

We are in a completely different situation than last year with the COVID-19 pandemic, but we are not out of the woods yet, and the holiday shopping season will undoubtedly have some impact.

Last year, low prices and the ability to buy online were customers' main concerns. This year, consumers' main concerns seem to be a bit different, but they are still cautious about some issues related to the pandemic.

With supply chain issues not likely to subside anytime soon, consumers' main concern for this year's holiday shopping season will be out of stock, followed by budgets and shipping delays. 53% of shoppers also expect product shortages, and 42% also expect products to be more expensive. To mitigate these issues, 66% of shoppers plan to start their holiday shopping early.

Last year, in-store sales were slightly down due in part to the coronavirus pandemic, with U. S. brick-and-mortar sales down 4. 7% compared to last year. But this year, consumers are feeling more comfortable shopping in stores. Of the 52% of consumers who plan to participate in Black Friday, 44% plan to shop in stores.

November 18

How the pandemic has changed how companies do privacy

The pandemic has led to increased privacy efforts for businesses around the world. From a massive increase in remote work that has forced IT teams to rethink privacy policies to a significant increase in consumer privacy concerns and government privacy regulations, the year of the pandemic has been transformative in shaping the future of privacy.

The following are statistics from Cisco's 2021 Privacy Benchmark Survey that show how the pandemic has influenced new ways of approaching consumer privacy:

• 93% of organizations asked their privacy teams for help in dealing with the pandemic in 2020.
• Privacy budgets doubled to $2. 4 million annually in 2020, with steady growth in both SMB and enterprise organizations.
• 60% of employees said they had at least moderate concerns about the privacy of the tools they had to use when they switched to remote work last year.
• The total benefits of implementing privacy and security initiatives increased 10% last year to $2. 9 million.
• 35% of companies said the benefits they experienced from adopting new privacy initiatives were worth at least twice the amount they invested in them in 2020.
• The average organization's return on investment (ROI) on privacy initiatives increased from 2. 7x in 2019 to about 1. 9x the amount spent in 2020.
• 50% of companies saw benefits of 1-2x the amount they spent on privacy measures last year.

November 11

Returning to the office post-pandemic

As COVID-19 cases continue to decline in the U. S., many workplaces are reevaluating their work-from-home policies. As of November 2021, 74% of current remote workers say they want to return to the office when it is safe, and 51% also say they would consider quitting their job if their employer tried to make them return to the office before it was safe.

On the other hand, 81% say they enjoy working remotely. With employee feelings about remote and office work being so mixed, can we expect this to become the new norm for work post-pandemic?

Various surveys have been published on consumer preferences for returning to the office, but some opinion polls are hesitant to return than other surveys. In a August 2021 survey, 41 % of the respondents said that returning to work could find other jobs, whether in par t-time or ful l-time.

November 4

The pandemic’s pervasive impacts on the supply chain

The distortion of the supply chain, which began with the trend of Coronavirus earlier last year, has escalated the supply chain crisis, with all stages of distribution routes from manufacturing to shipments have serious miserable consequences.

The problem that began with the closure of the factory has developed into a problem in the entire supply chain, such as a shortage of materials and labor, an increase in fare, and extremely delayed shipments. Increased costs make it even more difficult for companies to deliver products to stores and customers.

Why did that happen? Last year's shoppers were chiring for optional spending than usual, and 2) they shoped online much more than usual. As a result, retailers have reduced the need for shipping containers, and containers were removed and kept for a later date.

This year, however, consumers' product demand increased earlier than expected, and both retailers and container companies were lacking in preparation.

For many retailers, finding a available container space is incredibly difficult, even if you can find a available container in the first place. Freight demand is high and the supply is very low, so it is very expensive for brands to transport products purchased by customers.

Rising transportation costs is a great risk for retailers, and customer products are still likely to be delayed.

Consumers have the biggest effect on products that cannot be obtained due to delays in delivery time. Especially as you approach the holiday season, it will be important for retailers to tell the shoppers a realistic time of prospects.

October 27

How COVID-19 has transformed ecommerce

Last year, the US e-commerce retailer, which showed nearly 20 % due to the effects of pandemic, is expected to grow at 8. 7 % this year, although the size is small.

E-commerce sales are expected to reach $ 469. 3 million in 2021 and $ 5206 million in 2022.

US retail E-commerce revenue was only $ 285. 9 million in 2017. In 2025, it will almost doubled $ 563. 4 million.

E-commerce growth is not expected to be as strong as last year, when it grew from $360 million to $431. 7 million, given the coronavirus pandemic. This $71. 6 million growth is the same as e-commerce growth from 2021 to mid-2025.

October 21

Pandemic propelling holiday ecommerce sales forward

We all know that e-commerce has skyrocketed in the wake of the COVID-19 pandemic. Online shopping reached levels last year that weren't predicted until 2025.

That means e-commerce is projected to generate $39 billion in holiday sales in 2021.

2020 e-commerce holiday sales were $32. 5 million, 32. 5% higher than 2019, when e-commerce holiday sales were $19. 6 million. With the pandemic changing the digital landscape, e-commerce sales will be nearly double that this holiday season.

October 13

Home goods trends in the pandemic age

Many segments of the home goods industry, including furniture, housewares, upholstery, and bedding, saw tremendous growth last year.

Which segment of the home goods industry thrived the most during the height of the pandemic? Monthly sales of home furnishings increased significantly last year, up 79. 1% from April to May 2020 and up 37. 4% from May to June 2020.

Digital has emerged more than ever as a channel for consumers seeking home goods. 58% of U. S. millennials and 37% of baby boomers are more likely to purchase furniture online than they were before the pandemic. In addition, pre-pandemic e-commerce, furniture and home furnishings were projected to reach $760. 8 billion in 2020, but are now expected to reach $92. 32 billion, an increase of $15. 5 billion from marketing analysts' forecasts.

October 7

Latest stats: Consumer electronics + COVID-19

• Consumer electronics is projected to generate more than $79 billion in e-commerce sales in 2022, up 7% from 2021.
• Digital ad spending on computers and consumer electronics is projected to grow 28. 2% to reach $149. 3 billion in 2021.
• Digital ad spending in the online category will account for 9. 2% of all digital ad spending this year.
• Globally, consumer electronics e-commerce is expected to grow from $310. 23 billion last year to $343. 40 billion in 2021.
• In 2025, the global consumer electronics e-commerce market is projected to exceed $511 billion.
• Consumer electronics sales growth last year was about 16%.
• Consumer electronics is the fastest-growing category in digital ad spending, growing 18% in 2020.
• The consumer electronics industry grew 2, 2%in 2020, but is expected to grow 4, 3%in 2021.

September 30

Online spending continues to bounce back

With consumer online habits steadily, SHOPIFY's total product volume (GMV) increased by 40%in the third quarter of 2021. Facebook and Google channels have led several times as online stores.

Shoppi Fi's total revenue increased 57%yea r-o n-year in the second quarter of 2021, and the Shoppi Fai member stores generated more than $ 1. 1 billion.

This suggests that the spending of consumers, especially discretionary products, which dropped more than 50 % during the pandemic (global epidemic) last year, is increasing. Master Cards, City Bank, and VISA's second quarter figures also indicate that consumers have a growing sense of security for spending.

September 23

How B2Bs have changed their digital ad strategy in light of COVID-19

US B2B digital advertising expenditures showed 32, 5 % last year, exceeding the conventional predictions of nearly 10 %. This year is expected to grow 24, 9%, far exceeding the forecast value of 10, 9%in August 2020.

The 2021 B2B digital advertising expenses are expected to increase by 20 % from the previous prediction.

The increase in last year was boiled down by $ 23 billion, and B2B's digital advertising costs are expected to reach $ 8 and 68 billion in 2020. This year's B2B digital advertising costs are expected to rise to $ 10 or $ 84. By 2023, B2B brands and retailers are expected to spend more than $ 14 or $ 5 billion in digital ads.

It is not easy to predict what will happen to the future of digital with many factors floating in the air, but B2B digital advertising costs have slowed significantly from recent years, but for the time being. It is predicted to continue.

September 16

How online ratings & reviews have soared year-over-year

Products in art and entertainment categories have shown the highest growth of about 200 %, and are about to approach 180 % of food, beverages and cigarettes. Health and beauty categories continue with an annual growth rate of nearly 80 %.

In December 2020, the evaluation increased 87 % yea r-o n-year, taking into account the holiday season and the pandemic season. Consumers have significantly reduced their chances of shopping directly at stores due to health concerns and closing of stores, and have been further relying on reviews to make correct purchase decisions.

October is the time when buyers plan for vacation and start researching the right business for purchasing. In addition, from November to the New Year, customers leave more reviews. Touring over time to solve the problem indicates that your business values ​​your customers, to potential customers.

September 9

COVID-19’s impacts on the apparel industry

All industries are definitely influenced by COVID-19's trend, but the apparel and retail industry were the most impacted. There is no doubt that the industry had suffered a lot of loss in 2020, but the apparel and retail brands have innovated and have more opportunities for consumers to love.

The world's apparel market is still $ 1, 500 billion in 2020, and is expected to grow to $ 2. 250 billion in 2025 and $ 3. 3 billion in 2030. However, as a whole fashion category, the rapidly decreased in 2020, and the world's fashion industry is expected to decrease by 93 % in 2020 after 4 % in 2019.

September 2

How COVID-19 has transformed the furniture & home goods industry

The home goods and furniture industries have also gained dramatic growth in the past year, with orders from COVID-19 and full-time housewives. Last year, the time spent in the house has increased, so many consumers have renovated and remodeled.

Last year, e-commerce sales of home furniture reached $ 92. 32 billion. The online household furniture sales before entering the market is expected to be $ 76. 8 billion.

Household furniture sales were $ 15. 5 billion than expected in advance, despite the large pressure of the supply chain and the sudden drop in the feet.

Sales of furniture and home electronic commerce grew 14, 5 %, approaching $ 53 million in 2020. It is expected that this growth will continue stably until 2023, and will then stagnate in the first half of the $ 600 million.

In 2020, consumers spent $ 115 billion on furniture and bedding, adding a small increase of 0. 6 % yea r-o n-year. However, in 2021, sales of furniture and bedding reached nearly $ 120 billion, and the annual rate was expected to increase by 5 %, increasing.

August 26

COVID-19’s impacts on the consumer electronics industry

The electronics field is one of the many industries that have grown online online in 2020 by COVID-19, where electronic commercial transactions have been seen here and there. The online sales of electronic devices have reached a new height last year, and it is expected that the record will be updated in the coming years.

• 40 % of the Global Electronics brands replied that online consumption was most affected by the industry.
• Computers and home appliances account for 22 % of the entire E-commerce retail sales.
• Last year, the computer and the consumer electronics industry brought $ 156. 5 billion online sales.
• In 2020, nearly half of the sales of personal computers and home appliances will be online.
• Amazon. com rose more than $ 61. 3 million in this category last year and was the top in the United States as an electronic and multimedia online retailer. Bestbuy. com leads to $ 16. 71 million, followed by Apple. com ($ 14. 2 million), Walmart. com ($ 10. 3 million), and Target. com ($ 4. 3 million).
• The consumer electronics category is expected to reach a record high of $ 86 million in 2021.
• In 2025, digital sales of home appliances will exceed $ 88. 3 billion.
• Electronics & AMP? The media has a total income of about $ 93. 8 million in 2020.

August 19

New report: 2021 Holiday Success Plan for Brands

This year's holiday season is likely to be a new challenge for a brand that wants a highly profitable growth.

Unpredictable purchasing habits and behaviors, the risk of the pandemic waves coming back again, and the fluctuation of the market that was unexpectedly excited last year, this year's holiday season will be an unstable E-Commerce season. 。 Brands that do not predict positive disability or face difficulty will be left behind in digital dust.

Fortunately, ROI loves the challenge. That's why I'm very happy to be able to introduce the 2021 executive holiday guide.

The 2021 Holiday Success Plan for the brand reveals important insights to succeed in this holiday season. The following insight can be obtained:

• How to optimize the four important factors of successful holiday strategies
• Targeting goals for reaching new consumers and utilizing new purchasing behavior
• The most important purchasing factor for shoppers in this holiday season and how your brand overwhelms competitors

August 12

How apparel retailers & brands have responded to the pandemic

Many clothing retailers need to carefully review their strategies based on COVID-19. The gap is planning to double the online business by the end of 2023, which is under construction of a $ 140 million warehouse. At the same time, retailers have closed about 30 % of North American stores.

The gap, which is the world's leading world (Statista), is expected to bring 50 % of sales this year from digital. The ratio of e-commerce to GAP sales will increase from 25%in 2019 to 45%in 2020. GAP's online sales grew 54 % in 2020, but overall sales decreased by 15, 8 %.

Coles and Nordstrom, an omnichanel retail company, gained online sales last year. Kohl's online sales increased by 41%in 2020, and 40%of online orders were confirmed at stores. The ratio of e-commerce to Nordstrom's sales increased from 33%in 2019 to 55%in 2020. 30%of E-orders were entered at stores, 10%in 2019.

August 5

Consumer spending habits returning to normal

According to the Master Card report, the company's sales in the second quarter of 2021 increased 36 % yea r-o n-year, and personal consumption has recovered after a pandemic that shoppers will want to do in discretionary shopping. It is a sign.

This increased 9%from the third quarter, reaching $ 4. 5 billion in the second quarter.

No n-contact payments increased 37%yea r-o n-year in the third quarter of 2021, accounting for 45%of the world's personal transactions.

According to VISA, 53%of consumers consume more than June 2020 in June 2021. Personal consumption is expected to last a high level until the end of the year.

July 29

COVID-19 industry impacts: Where we stand now

The pandemic (global trend) has reduced sales in the whole retail business by 10 or 5 % last year, but as the world has recovered from it, the sales of the overall retailer have increased for nine consecutive months.

Retail total sales in June increased 11 % yea r-o n-year, up 10 and 4 % compared to 2019. E-commerce increased 8 or 3 % yea r-o n-year.

In June 2021, e-commerce increased by 95 % from June 2019.

In contrast, the sales rate of groceries increased in the same month in the same month, and furniture and furniture decreased by 5 to 3 %. All categories have increased compared to 2019, except for the accommodation decrease by 2 or 5 %.

Last month, apparel and restaurants showed prominent growth compared to 2020, up 62, 9 %, 55, and 1 %.

July 22

Stats roundup: The latest COVID-19 & ecommerce stats

• Online glossary maintains 70-80 % of pandemi c-related growth (Master Card)
• E-commerce as a whole, maintains 20 to 30%of the pandemic peak (MasterCard)
• E-commerce grew 13, 7%in 2021, approaches $ 909 billion, and is expected to account for 15, 5%of all retail sales (EMARKETER).
• Amazon's e-commerce revenue, the first quarter increased 71 % yea r-o n-year compared to before the pandemic started (Practicalecommerce)
• Approximately 63 % of consumers are doing all shopping online (BIGCOMMERCE)

July 15

The state of consumer shopping behavior today

However, as the regulations on pandemic have been restored and shopping at the store is reviving, will consumer digital orientation continue?

Regarding major retailers and department stores, 58, 2 % of consumers answered that they would shop at stores, and 31, 9 % said they would buy them at a specific brand online store.

Nevertheless, 62, 5 % of consumers are doing most shopping online, and 30, 8 % of consumers say that online shopping convenience exceeds the disadvantages.

How can consumers choose their own company rather than competitors? Providing a lot of options to consumers is easy to say, but it is very useful to increase conversion, revenue, and average order amount (AOV).

70 % of consumers are more likely to spend more money if their favorite payment methods are in their options.

The COVID-19 has requested online purchases, receiving it at the store (BOPIS), purchased now, paying later (BNPL), and adopting a hybrid payment option like a digital wallet like Apple Pay. In fact, 35. 2 % of online shopping users prefer to pay for digital wallets.

July 8

COVID-19 impacts on Target & Walmart ecommerce

With this goal, retail e-commerce sales will reach only $ 679 billion in 2019 to the record high of $ 1864 billion this year. Last year, it increased 143, 9 % due to the influence of pandemic, but this year it was 12, 5 % to a modest growth.

In the first quarter of 2021, the target curved side pickup increased by more than 600 %. More than 95 % of the total sales of retailers are due to actual stores.

Until 2019, the target was not in the top 10 at all, which accounted for 1. 1 % of US retail E-commerce sales. Currently, it is ranked sixth after Home Depot, which is expected to be $ 21. 42 billion this year.

July 1

Buy now, pay later surges among Millennials, Gen Z

Since the trend of Coronavirus, consumers have been cautious about frequent shopping, and has increased their alternative payment methods in the past year and a half.

Of the 45 million shoppers expected to use the BNPL service this year, nearly three out of four are the Z generation or millennials. It is expected that the Z generation alone will account for almost half of the BNPL users by 2025, and the millennial generation is far from that far.

June 22

Ecommerce vs. in-person: Pandemic impacts in 2021

E-commerce retail sales, which increased by nearly 34 % in 2020 due to pandemic, are expected to grow slowly at 13, 7 % this year, while no n-e -commerce sales will increase by 2, 2 %. This year's retail sales will reach a record of $ 5, 860 billion.

E-commerce sales in 2022 are expected to grow slightly higher than 2021, and it is expected to increase by 15 % next year.

Retail sales are stable due to growth of around 3. 5 % per year until 2025, and the growth rate of e-commerce will eventually decrease slightly. By 2025, the sales of actual stores showed a 0. 9%growth per year, E-commerce increased by 13%and 3. 4%in the whole retail business.

June 17

Post-pandemic Prime Day: What to expect

The official schedule of Amazon Prime Day in 2021 is June 21 (Mon) and June 22 (Tue).

Last year's Amazon Prime Day has achieved $ 10. 4 billion, along with the unprecedented July to October, and alongside executives of major supply chains. It increased by 45 and 2 % to $ 7 and $ 16 billion in 2019, increasing 148 and 2 % from 4 and $ 19 billion in 2018.

As part of the Prime Day Hello effect, other major retailers will also carry out a sale against prime day. The target Deal Day focuses on online and sam e-day shipping, and Wa l-Mart's Deal Day offers 5 discounts, such as Cyber ​​Savers at stores and online sales.

Prime members can already use special discounts in categories such as appliances, toys, and household goods. Amazon shoppers purchased from SMEs by June 20 will be given a $ 10 prime day credit.

Amazon's sales increased by 35 % last year, despite the loss of $ 4 billion in the third quarter due to pandemic. Amazon's sales exceeded $ 96 billion in 2020, and E-Commerce giants expanded their full-fillment by 50 % in response to COVID-19.

June 14

Back-to-school ecommerce as COVID-19 subsides

The total expenditure to the new semester in 2020 was $ 101. 6 billion, and American households spent nearly $ 8001. But is 2021 the first year of expenditure reduction due to economic confusion and pandemic effects? That's the question in the heads of brands and retailers like you.

2:00 pm on Wednesday, June 16th. This Webiner introduces 12 strategies to open up this unknown sea with Roi Revolution, Listrak, Partner, and Yotpo experts. The following insights can be obtained in Webinar by this expert:

• Ful l-channel marketing strategy that optimizes brands across media channels and websites
• How to accelerate earning growth through customer reviews, royalty, and referral programs.
• A behavioral marketing strategy that approaches the audience in each step of the buyer journey.
• Industry affiliated software and technology to expand high profitability

June 8

Retail sale recovery as the coronavirus subsides

Retail sales in April rose 37 % yea r-o n-year, an increase of $ 53 billion after Pandemic began to affect E-Commerce.

Many categories showed significant growth, and apparel overwhelmed other industries, 667 % yea r-o n-year. Sales of furniture and household goods increased by 208 % yea r-o n-year, and sales of sports equipment, hobby and bookstores continued 163 %.

E-commerce sales increased 11. 1% in April, while department store sales increased 68. 2%. Apparel and accessories sales were $22 billion, while general merchandise sales were $62 billion. Electronics and appliances sales have remained relatively flat since last summer, at about $7 billion per month.

June 3

Post-COVID-19, convenience is king

78% of consumers value convenience more than they did before the pandemic, and nearly 90% say they would spend more if a brand offered seamless, flexible payment methods that made their decision faster.

It is important that this experience remains seamless across devices. 67% of shoppers have abandoned their cart because online checkout was too complicated. Cross-device untethered purchasing tied with guest checkout options as the top driver of shopper convenience, with 56% of shoppers saying they expect a seamless cross-device shopping experience.

45% of shoppers value convenience over price as the deciding factor for a purchase. Delivery is a big factor for customers, especially in an era when Amazon has made two-day delivery the norm. 95% of shoppers say convenient delivery is a major deciding factor when choosing who to buy from online.

Contactless payments increased last year due to concerns over the pandemic and consumer security. Contactless transactions such as mobile payments, buy now pay later, and BOPIS all grew with Covid-19 and continue to grow even after the pandemic subsides.

June 1

Touchless payment continues to grow

74. 4% of millennials and 64. 6% of Gen Xers will continue to use touchless payments after the show. The numbers are fairly consistent across all age groups, with roughly two in three shoppers across all age groups planning to continue using touchless payments even after the pandemic subsides.

More shoppers are also using their smartphones for the first time to pay for items in stores. 43. 2% of smartphone users will use their mobile phone to pay in-store this year, and that number will exceed 50% for the first time in 2025.

The pandemic made sending the right communications to the right customers even more important, as brands and consumers alike struggled to adapt to a rapidly changing marketplace. As a result, many e-commerce brands completely shifted their marketing strategies.

May 20

Marketing to consumers in a post-pandemic world

The Covid-19 pandemic has forced 70% of brand decision-makers to redefine their marketing channels or rethink their strategies. 65% expressed the need for more frequent communication with customers.

72% of marketers will prioritize improving the quality of customer data in the next 12 months.

Email will be the top channel brands will use to communicate with customers and prospects in 2021, but voice search and advertising also rank highly. 50% of marketing decision-makers said they will use voice as a marketing channel this year.

The pandemic accelerated consumer adoption of virtual technology, with monthly augmented reality (AR) users growing to 83. 7 million from 72. 8 million last year.

May 14

Augmented reality adoption surges in light of COVID-19

Virtual reality (VR) and AR have grown in relevant use cases for e-commerce brands, such as the ability for shoppers to virtually try on cosmetics and accessories or upload photos to see how a product will look in a particular room.

The number of monthly VR users is expected to grow from 50. 2 million last year to 58. 9 million in 2021. By 2023, nearly 66 million Americans will be monthly VR users.

The total number of AR and VR users will approach 166 million by 2022, an 8. 8% increase from the 2021 forecast. In 2023, it will reach 176 million, an increase of about 16% over 2021.

Mobile retail sales grew 31. 5% in 2020 and are expected to grow 28. 8% this year. By 2022, mobile retail sales will exceed $432 billion, an increase of 25. 1% over 2021.

May 11

Mobile ecommerce + COVID-19 stats

Mobile sales saw the strongest growth in 2020, given the pandemic and consumers spending more time shopping on their phones.

However, average order value is still lower on mobile, with mobile AOV of $90. 82 at the height of the pandemic last year, compared to $131. 16 for desktop online orders. Mobile AOV faces less competition from tablets, and was around $96. 75 in Q2 2020.

Search ad spend in the U. S. fell $2 billion last year, pre-market estimates, but still hit a new record of $61. 7 billion.

May 6

Post-pandemic paid search ad spend trajectory skyrocketing

In contrast, search ad spend forecasts for the next three years are growing significantly more than these pre-market estimates. Ad spend is expected to reach $76. 5 billion this year, up slightly from the $72. 7 billion forecast in March 2020.

In 2024, annual advertising spending is expected to reach $109. 1 billion, up 19% from the March 2020 forecast of $91. 32 billion.

Searc h-linked ads will increase 24. 0 % in 2020 in 2021, reaching $ 87 billion in 2022. In 2019, the expenditure was only $ 55. 9 billion. In 2024, it will be nearly twice that.

84, 8 % of CMOs believe that customers' openness has increased to new digital offers introduced between pandemic, and nearly 60 % of customers have begun digital research before purchasing. I'm watching. 43, 3 % of customers believe they are not active in purchasing at full price.

April 27

COVID-19 brings increased consumer openmindedness

The CMO also reported that consumers have begun to value digital experience (83, 8 %), and new customers are fascinated by their brands (65, 4 %).

With the growing concerns such as social anxiety, the trend of colonavirus, and the general distrust of the brand, offering and genuineness is more important for the 2020 brand.

As customers become more accepting new digital experiences, more and more important decisio n-making before purchasing is increasing online. 59.%of the CMO said that the number of opportunities to see brand reviews and other posts online has increased online, and 58. 8%have said that customers have increased digital research before purchasing.

After the dawn of the digital marketing, the most online year has passed the most online, and the Digital 3-minute method (Amazon, Google, Facebook) has changed.

April 22

The digital triopoly in light of COVID-19

Last year, Amazon grew 52, 5 % of the advertising business and increased its share in the US digital advertising market from 7, 8 % to 10, 3 %. In addition to search income from advertising products and advertiser brands, video advertising revenue from Amazon Fire TV, Twitch, and IMDB TV has contributed.

Google's share has dropped slightly from 31. 6 % to 28. 9 %, and Facebook's share has increased slightly from 23. 6 % to 25. 2 %. Google's share is expected to decrease to 26. 6%by 2023, but the digital advertising business is expected to grow.

The remaining share is composed of other platforms, accompanied by a significant growth of Amazon, accounting for 35, 6%of the 2020 digital advertising income share, rising from 37%in 2019.

Due to the trend of the corona virus, the introduction of consumer rea l-time payment options accelerated 41 % last year. The world's mobile payment accounts for 46 % of them, which is expected to exceed $ 102. 7 billion last year and $ 2. 5 trillion in 2025. In 2018, only 18. 9 % of the world's mobile payments accounted for rea l-time digital transactions.

April 13

Pandemic accelerates digital real-time payment adoption

What is rea l-time payment? Rea l-time payment refers to a digital wallet option that consumers can pay no n-contact and can pay quickly quickly. For example, there are Apple Pay, Google Pay, Venmo, Zel, etc.

In 2020, the transaction of rea l-time payments reached the highest 70 and 3 billion in other countries. This figure is expected to increase to 3%by 2025, which means that the brand needs to be ready to adapt to changes in consumer purchase preferences.

As consumers' preferences are leaned digital, no n-contact payments are expected to continue to grow in the future. Please look forward to this blog to deliver the latest information.

The casual clothing brand has grown in 2020 by increasing the time spent at home at home. This trend is expected to last after 2021.

April 8

COVID-19’s impact on the apparel industry

Before the pandemic, no n-active casual wear accounted for more than half of the annual sales in the apparel industry. The Athleer Market currently accounts for 20 % of all apparel sales and is expected to grow $ 81 billion from 2020 to 2024.

Many retailers have to be carefully reviewed their strategies based on COVID-19. The gap is planning to double the online business by the end of 2023, which is under construction of a $ 140 million warehouse. At the same time, retailers have closed about 30 % of North American stores.

The gap, which is the world's leading world (Statista), is expected to bring 50 % of sales this year from digital. The ratio of e-commerce to GAP sales will be from only 25 % in 2019 to 45 % in 2020. GAP's online sales increased by 54 % in 2020, but overall sales decreased by 15 and 8 %.

Coles and Nordstrom, an omnichanel retail company, gained online sales last year. Kohl's online sales increased by 41%in 2020, and 40%of online orders were confirmed at stores. The ratio of e-commerce to Nordstrom's sales increased from 33%in 2019 to 55%in 2020. 30%of e-orders were entered at stores and increased from 10%in 2019.

If you want to know more about the effects of COVID-19 on online food, please see the additional materials:

Industrial deep diving: 2021 clothing statistics to know

• 2021 clothing trends, statistics, indicators
• In the midst of the 2020 pandemic, paid search sales increased 101, 3 % yea r-o n-year. It has been the most unpredictable year since the start of digital marketing, and many brands and retailers have been struggling with their permanent influence.

March 31

Paid search + the pandemic

Please participate in Webinar from 2:00 pm on April 7 (Eastern the United States). Please participate in Webinar, which will be held from 2:00 pm on April 7 (Eastern the United States). There are hints: Agile and adaptable search advertising strategies are still important in 2021.

Thorough analysis of 4 years of data from various industries and about $ 400 million from online to CPG

• 2021 mobile earnings forecast and its countermeasures
• Google's new advertising format enhances brand awareness and discovery by automation
• Mile stones that broke down the expectations that happened for the first time in 2020
• Indoor restaurants decreased by 36, 5%yea r-o n-year, with social tak e-out protocols and general consumers' vigilance on the time spent in public spaces are still widespread.

March 25

COVID-19 + the online food industry

At the same time, online food sales are increasing rapidly. In the Instagram, the Pandemic began in February to April, with another order of 83. 23 million, and the online food courier industry reached a total of $ 26. 5 million in 2020.

Online foods are also soaring. The US E-commerce sales grew 17, 8 % compared to 2020 in 2021, and will continue to grow even if pandemic calms down. The number of consumers who ordered online food at least once increased by 42, 6 % in 2020.

The COVID-19 pandemic has shifted more shoppers online than ever. Consumers have been flooded with online shopping as much as before since the dawn of digital, and have not been pleased with the rise in expectations for digital experiences.

March 23

Expectations stay high as shoppers stay online

Today, 76 % of shoppers say that the first place to give priority when choosing a retailer is convenient. Also, 81 % of shoppers want an E-commerce experience without friction.

Social media has also been proved to be a very effective channel for e-commerce brands, especially for impulse buying. In fact, 7%of Instagram users have purchased on social media because they simply because they are easy to buy.

Social media apps are increasingly updating platforms to make 100 % i n-apps available. This means that the shopping experience becomes more seamless, without even having to leave your favorite scrolling app for users to buy products.

With nine in 10 shoppers prioritizing retail sites that offer a seamless experience, coupled with increased interest in social media purchasing options, social commerce may be a channel brands want to consider after the show.

iOS 14 privacy initiatives will make major social media apps like Facebook and Instagram less able to access user activity data. Many companies are turning to social commerce to keep users within the app through initiatives like Facebook Shops and Instagram's new Shopping tab.

More consumers are buying groceries online than ever before, with 58% of consumers comfortable using digital tools to help them shop for groceries online. This figure includes 71% of Gen Z and Millennials, and 44% of Baby Boomers.

March 16

COVID-19 + Online Grocery Trends

In addition, 48% of grocery shoppers follow brands and products on social media, giving many brands ample opportunity to reach engaged audiences through special offers, new product launches, and inspiration.

Online grocery sales are expected to grow 53% in 2020 to $89, 022 million. This is an annual increase of $30, 860 million. After such dramatic growth last year, online grocery sales are expected to see more modest growth in 2021, growing 5, 2% to $9, 383 billion.

To learn more about the impact of Covid-19 on online grocery, check out our additional resources:

Industrial deep diving: 2021 clothing statistics to know

• 2021: CPG + Online Stats + Trends
• One of the biggest shocks in the social media world last year was the growth of Tiktok, which expanded its user penetration from 17, 3% to 31, 1%. The pandemic also caused Instagram to reach 1 billion monthly users in 2020, almost double the expected annual user growth. Pre-observation predictions had Instagram reaching 1 billion users in 2022.

March 11

Social media + COVID-19 trends

54, 6% of consumers used direct-to-consumer (D2C) channels to purchase consumer packaged goods (CPG) at the height of the pandemic (hands-on e-commerce)

March 9 update

More new COVID-19 trends + data

• As of November 2020, only 60% of CPG companies felt they were only moderately prepared at best to capture e-commerce growth opportunities (McKinsey)
• Online grocery, which grew rapidly in 2020, is expected to grow more slowly (17. 8%) in 2021 to reach $112. 9 billion (Emarketer)
• Pandemal's monthly users put Instagram at 1 billion in 2020, with annualized user growth nearly double the forecast (eMarketer)
• 58 % of consumers are used to using digital tools that support food online shopping (Acosta)
• 71 % of the Z generation and millennials and 44 % of the baby boom are used to purchasing food online (Acosta)
• With COVID-19 closed the traditional sales channels of many B2B brands in 2020, the amount of digital transactions increased by 9. 6 % and reached $ 9. 92 trillion (DC360).

March 2 update

New COVID-19 data + stats

• Real stores that will open in 2020 have decreased from the past three years (practical e-commerce)
• 73%of consumers using D2C E-Commerce during the COVID-19 period will continue after fantasy (McKinsey)
• Food sales in the United States increased by 54 %, reaching $ 95. 8 billion in 2020 in 2019 (EMARKETER).
• Food E-commerce now accounts for 12 % of all e-commerce sales (EMARKETER)
• While consumers are most interested in discretionary spending, the online apparel resale market is expected to double by 2024 (Statista)
• At the beginning of pandemic, the use of social media increased at the beginning of pandemic, and the engagement on Facebook, Instagram, and Snapchat has increased significantly. U. S. adult users spend 7 minutes a day from 2019 to 82 minutes for social media in 2020. In advance, it was 76 minutes, so it will increase by 0 years.

February 25 update

Social media advertising stats + trends in the face of COVID-19

The biggest shock in the social media world last year was the growth of Tiktok. Snapchat and Instagram's user increase in 2020, but Tiktok's user penetration increased from 17, 3%to 31, 1%. Tiktok is the best way to foster a relationship with consumers who spend more time on the Internet and are looking for something that can be entertained or inspired.

COVID-19 is artificial

February 22 update

Facebook + COVID-19 updates

• Vaccines have no effect on preventing diseases to prevent them.
• It is safer to get sick than vaccinated.
• Vaccines are toxic, dangerous, and cause autism.
• These claims are already banned in paid ads.

Approximately 60 % of the millennial generation increases TV viewing with flat-rate services due to the effects of COVID-19 (Globalwebindex)

February 16 update

New COVID-19 data + stats

• 39 % of the millennial generations have reduced spending on no n-core products due to pandemic (globalwebindex)
• Online food orders peaked with $ 7. 2 billion in June 2020 (Statista)
• Social media advertising costs are expected to grow 11, 4 % in 2020, not much more miserable than the 4, 8 % growth forecast in June 2020 (EMARKETER)
• YouTube advertising revenue, 2019 Q3 $ 4, 72B to 2020 Q4 grew from $ 6, 89B. (9TO5)
• 57 % of the millennials believe that the economic situation will improve from the present to the summer of 2021 (Globalwebindex).

February 11 update

2021 COVID-19 stats + trends

• With the rise of new types of e-commerce due to pandemic, social commerce will grow from 3, 2%to 4, 3%of this year's E-commerce sales (EMARKETER)
• Online sales in the 2020 Holiday season increased by 45%yea r-o n-year (digital commor 360)
• From August 2019 to November 2020, the delivery and receipt of groceries increased by about 5 times, and the number of online food products has increased due to pandemic. (Statista)
• Social media advertising costs are expected to grow 21, 3 %, and US advertisers are expected to approach $ 49 billion in 2021. (Imarketer)
• Google's fourth quarter of paid advertisements were $ 46. 2 billion, up 22 % yea r-o n-year, exceeding the forecast of nearly $ 4 billion. (9 to 5)
• According to the numbers announced by McKinsey from January 11 to 15, 56 % of executives expecting the global economy to improve over the next six months, peaking of the yea r-end sales (November 30 to December 30). It rose from 62 % of the 4th).

February 8 update

COVID-19 economic outlook remains positive for most executives

The 21%of the surveyed executives expect the current economic situation to change, and 23%expect the situation to deteriorate by June 2021.

As of August 2020, 57 % of executives expected that the world economy would improve in the next six months, but 29 % of executives were expected to worsen. Of the weeks of the survey, only 51 % of the management would be expected to improve the economy in the next six months, from October 12 to 16.

The burden of the warehouse will increase due to the increase in online orders, and in order to respond to the demand for e-commerce, Wa l-Mart will build a warehouse in the store, where the robot will pick up food for shoppers, and prepare within one hour. I have.

February 2 update

Walmart introduces more robots to support ecommerce surge

Due to the pandemic influence, Wa l-Mart's delivery and pickup increase by 300 % in 2020, and these robot test sites are the beginning of new type of curve side collection. Food robots can pick up most foods except fresh food and meat.

In 2018, the first robot test site for grocery store was opened in Serrum, New Hampshire, and Wa l-Mart is building two warehouses in Texas and Utah and Arkansaw.

The time spent by US consumers on mobile terminals increased by 25 minutes in 2020, compared to 2019 (EMARKETER).

January 28 update

2020 COVID-19 + mobile stats + trends

• Digital video viewing time increases from 42 minutes to 47 minutes (emarketer)
• Tiktok, which is expected to grow in 2020, catches Snapchat with social media users (EMARKETER)
• Total mobile payment revenue increased 93% year-over-year for ROI customers (ROI customer data)
• Total mobile search destinations increased 78% year-over-year for ROI customers (ROI customer data)
• 39% of US consumers used their smartphones more during lockdown (Twigby survey)
• 70% of mobile marketers said the pandemic led to increased promotional activity (Liftoff)
• Before the pandemic, consumers were expected to spend 7 hours and 31 minutes a day consuming digital media. As consumers spent more time online due to the pandemic, this increased to 7 hours and 50 minutes in 2020, up 15% year-over-year from 6 hours and 49 minutes in 2019.

January 26 update

Consumers spending 1 more hour per day online in light of COVID-19

Digital media includes music streaming platforms, TV streaming platforms like Netflix and Hulu, and social networks. Connected TV and other OTT services saw the largest growth.

Consumer digital shopping behavior will continue into 2021 and beyond.

January 19 update

Consumer pandemic behaviors continue into 2021

E-commerce retail sales grew by 27. 6% in 2020, after a predicted decline of 16. 5% in mid-2020. Meanwhile, total global retail sales fell by 3. 0%. E-commerce will remain essential for brands and retailers even in 2021, when the pandemic subsides.

Roughly 75% of buyers and sellers currently prefer digital options over face-to-face due to security, speed and convenience. However, despite increased consumer demand for digital options due to the coronavirus pandemic, many retailers are not living up to expectations.

January 14 update

Stats: Ecommerce retailers struggling to meet consumer demand during COVID-19

Only 16% of medical sellers offer mobile apps for remote ordering, and 22% have online reordering capabilities. In addition, 60% of consumer goods brands have been forced to cancel promotions due to supply chain issues caused by the pandemic.

E-commerce is predicted to grow by 18% in 2020, with 60% of consumer interactions with businesses occurring online and 40% offline.

The year in which "Unprecedented" won People's Choice Speech of the Year is over. That hardly means the end of the pandemic, social unrest, and the massive shift to e-commerce. But it does mean you and your peers are planning for a critical year and an uncertain first quarter.

January 12 update

2021 ecommerce trends

56% of consumers have tried a new retailer during the pandemic (Narvar)

January 7 update

2021 COVID-19 + ecommerce stats

• 18% of consumers tried a new retailer for the first time during Covid-19 (Narvar)
• 36 % of consumers have experienced significant delays in delivery by COVID-19 (Narvar)
• E-commerce sales in 2020 are expected to grow 32, 4%, and actual store sales are expected to decrease by 3, 2%(EMARKETER).
• The best buy (105, 5 %) has the highest growth rate of E-commerce sales in 2020, followed by target (103, 5 %), Kroger (79, 2 %) (EMARKETER).
• Amazon's sales growth rate in 2020 was 39, 1% (EMARKETER)
• Welcome to update the first COVID-19+ e-commerce blog in 2021. When I launched this blog in March, I had no idea how long the pandemic would last.

January 5 update

Entering a new year with COVID-19

With the New Year, the number of COVID-19 infected people, including the United States and around the world. It has become difficult to distribute a vaccine, and the new pandemic is spreading. Understanding the trends of colonovirus, which has a significant impact on society, is more important for consumers and managers.

EMARKETER predicted that the US retail E-commerce sales will grow to $ 843, 15 billion in 2021 ($ 794. 5 billion in 2020). This is not the power of 2019 ($ 600 billion, $ 1 billion) to 2020, but marketing representatives and managers expected that experts would not reach 2024. It should be noted that it is the level of e-commerce.

At present, sales (actual stores) other than e-commerce are expected to grow 26, 3 % yea r-i n-quarter of the first quarter of 2021 compared to the first quarter of 2021. Whether this is expected depends on the schedule for vaccines to be released and approved.

This year, we entered a year when there was nothing, but I hope you look forward to this blog post. We will continue to tell you about e-commerce news related to COVID-19+, and help your brand can survive the storm.

While consumers continue to worry about pandemic and social distance protocols, they are increasingly disliked to line up in cashiers. It is more indispensable for actual stores to provide a cashier experience as quickly as possible.

December 31 update

Pandemic accelerates digital retail: Stats & trends

Amazon had already headed for such experiences at a store without cash registers, and even Starbucks created a store dedicated to receiving it. Wa l-Mart is also trying to rationalize the chec k-out process to reduce friction.

Since the beginning of pandemic, interest in no n-contact screening functions has increased. According to Emarketer's data, as of June 2020, 30 % of consumers have said they are interested in mobile payments, rising from 17 % in March, just three months ago. In order of mobile apps, interest increased from 16%to 28%. Consumers are still interested in the function of using expansion reality (AR) to obtain product information and actually try products.

As a result of pandemic, there were extremely remarkable changes in the actual stores and e-commerce. According to EMARKETER data, e-commerce sales in 2020 are 32, 4 % yea r-o n-year, while actual stores are expected to decrease by 3 or 2 %. In 2019, e-commerce increased 14, 6 % yea r-o n-year, and actual stores increased by 1, 5 %. Even after the Iraption, the shift to the e-commerce will continue, and the number of actual stores will increase again.

12/29 update

Pre-COVID-19 vs. now: Trends & stats

As a result of COVID-19, sales by retail category also fluctuated. Consumers have become longer at home and no need to buy new clothes. Foods and beverages showed a maximum growth of 11. 3 % yea r-o n-year. After the show, you will be able to balance again.

Pandemic also influenced the way consumers spend money on products and services. Comparing the third quarter of 2020 and the first quarter, the ratio of consumer services for personal consumption fell from 63, 8%to 61, 3%. Goods have increased from 36, 7%to 39, 9%. If the pandemic calms down, the goods and service spending pattern will return to the previous number.

In advance, this year's search advertising expenses will increase 14, 4%to $ 63, 920B. By October 2020, search advertising expenses will slow down considerably, and it will be $ 59, 220B for 2019 to $ 555, 900B.

12/17 update

Coronavirus, Black Friday, + Cyber Monday ecommerce stats

This is $ 54 for search advertising costs predicted in June 2020.

While desktops are declining, mobile search advertising costs are increasing, and it is expected to be $ 36, 621 from $ 33, 34 to 2020 in 2019. By 2024, more than 2/3 of search advertising costs is expected to shift to mobile.

The search advertiser is expected to spend $ 99, 22B by 2024 compared to the predicted $ 91 and 21 this year.

In the trend of Coronavirus, consumers continue to be worried about personal sense and discretionary spending.

12/14 update

Consumers’ COVID-19 financial concerns: stats & trends

35 % of American adults are worried about the stability of investment, and 19 % are worried that they can secure the necessary income for daily life.

With the deterioration of pandemic in many areas, 40 % of Americans believe that finances will not return to normal until late 2021 or later. In the New Year, 40 % said that discretion would be reduced. The intention of net spending on a decline in November 2020.

In addition, consumers' online consumer intentions after the pandemic are 40 % net. 64 % have not yet resumed "normal" activities outside the home, and has spurred what McKinsey calls "home savings."

The team that developed Google's search algorithm has developed a new deep learning algorithm that fundamentally transforms biology and scientific research.

12/7 update

Google’s AI team develops program for medical research

The discovery of the Deep Mind Team may provide valuable knowledge to future pandemic or introduce potential profits in COVID-19 pandemic. For example, different treatment options, better molecular understanding of the mechanism of the disease and how to spread.

According to Deep Mind's article, this program uses artificial intelligence to predict the shape and characteristics of proteins, and scientists can develop drugs that act on protei n-specific shapes.

This discovery has not been expected for decades, and may help find the most complex treatment treatment, such as fibromyalgia, Lou Gerig disease, Alzheimer's disease, and Parkinson's disease. 。

The growth rate of online sales increased 15. 1 % or less, less than half of the prediction. Nevertheless, consumers have consumed a record $ 10. 8 billion on Cyber ​​Monday in 2020, repainting their online shopping records.

December 3 update

Cyber Monday + coronavirus impacts

This has slowed down online sales on Cyber ​​Monday 2019, which jumped to $ 9. 4 billion to $ 7 % from the previous year.

Internet consumer spending increased the most on the small business Saturday and Sunday, an increase of 30. 2 % yea r-o n-year, up 23. 7 %, respectively. Pandemic is fueling consumers' support for small and mediu m-sized enterprises facing a great struggle this year.

COVID-19 Cyber ​​Week shoppers prioritized second place in security measures and best forofers. (Digital Commerce 360)

November 30 update

Coronavirus, Black Friday, + Cyber Monday ecommerce stats

• 61 % of adults feel that shopping during the holiday season is safe. (Digital Commerce 360)
• The number of visitors to Black Friday in 2020 decreased by 52 % yea r-o n-year, and the number of visitors to Thanksgiving decreased by 95 %.
• Black Friday has collected $ 2. 4 billion from independent brands and D2Cs worldwide, indicating that consumers support pandemic and support small and mediu m-sized enterprises. (Bloomberg)
• As a result of the COVID-19 epidemic, 57%of the shopping staff have increased expenditures on e-commerce marketplace, increasing significantly by 22%. Regarding the purchase of B2B, 89 % have purchased at least the same or large amount.

November 23 update

COVID-19 + ecommerce: B2B stats

B2B's e-commerce sales increase from $ 1, 19 trillion to $ 1, 3 trillion in 2020, and the total amount of B2B marketplace products to $ 5. 8 billion in 2018 to 22 in 2019. , $ 5. 6 billion, and increased to 31 and $ 1. 9 billion in 2020.

The COVID-19 accelerated many trends, with brands more focused on third-party sellers. The Amazon is located in the top $ 52b, the total volume of the product until 2023, and has definitely emerged as a dominant power in this field.

The COVID-19 accelerated many consumers' shift to the DTC (Direct-to-consusumer) brand. In fact, 52 % of the DTC brands have witnessed the rapid increase in demand. The brands that were surveyed in this survey cover the fields of home, fashion, beauty, electronics, foods, etc.

November 18 update

COVID-19 + ecommerce: DTC stats

The D2C brand exceeds the conventional brands throughout the pandemic crown. Since the beginning of the pandemic, 80 % of conventional retailers had hit sales, while only 22 % of the D2C brands were decreasing.

In a world where pandemic and social breakthroughs have been digitized every moment, the D2C has given the brand to further increase online sales by directly and clearly grasping customer purchase behavior.

The uncertainty that continues to be stretched over the bread of the head will affect the shopping habits of this holiday season than the shift to the e-commerce.

November 13 update

COVID-19’s impact on holiday shopping

25 % of consumers have been stressed by whether they can prepare gifts this year, and 30 % of consumers have said they will reduce this year's expenditure due to the current state of the US economy due to pandemic. In fact, 57 % of shoppers have a bad value, which has increased by 37 % since last year.

With such a shift to e-commerce, sales at stores are expected to decrease by 3, 7 % yea r-o n-year. Brands and retailers with actual stores can handle this shift by providing options such as online purchases, at stores, and curved pickups.

11/10 update

Holiday + COVID-19 ecommerce stats

Many marketing experts expect that the use of social media will increase, as pandemic will spend more time waiting for home and are isolated.

11/4 update

Social media pandemic performance stats

However, the number of social media users is expected to increase by 2 or 5 % before the prey, but has increased by 3 or 3 % this year. Most of the growth is by consumers over 35 years old, but all ages can see a slight increase.

The growth rate up to 2024 is expected to remain almost the same as the prior expected expectation, and the growth of the number of users will continue to be slow. The number of social media users in 2020 is 212. 1 million, which is expected to increase to 2206 million in 2024.

81. 3 % of adult Internet users are already using social media. However, although the number of social media users is not so much, users spend more time on social media networks.

In 2019, the time spent on social networks decreased by one or 3 %. In 2020, the time spent on social media networks is expected to increase by 8, 8 %.

In May 2020, 43 % of social media users between the ages of 16 and 64 said that the time spent on social media has increased, and 16 % will continue after the actual performance. 54 % of social media users who usually spent more than four hours for social media before fanfare will spend more time to social media, and 26 % will do so even after fanfare.

Coronovirus pandemic has forced the brand to transfer the 2020 E-commerce strategy to respond to changing consumer behavior. The following are the latest statistics:

10/27 update

Q4 coronavirus and ecommerce stats

This year, the time spent digital increased 12%(MERKLE)

• This year's mobile usage time increased by 10%(MERKLE)
• 79 % of consumers will continue to consume more modestly for the next few months (MERKLE)
• 11%of the advertisers are expected to have a major impact on COVID-19 (Marketing Hub)
• 68%of advertisers are expected to affect advertising expenses in 2021 (Hub Marketing Hub)
• 62 % of consumers, shopping online from before pandemic (bazaar voice)
• 3. October 17, the week of British shops decreased by 5 % (Reuters)
• The annual sale event was held on October 13 and 14 in the United States and 18 other countries this year. According to Amazon's press release, Prime members have saved more than $ 1. 4 billion for these tw o-day sale.

10/22 update

Prime Day amid the pandemic

29 % are now saying that they will shop online rather than fac e-t o-face, and 35 % still use online and store shopping.

10/15 update

The data is in: Online shopping habits since pre-COVID-19

But what happens after your head? 28 % answered that they would go online almost after pandemics, 39 % would shop in both online and stores, and 24 % answered that shopping at the store would not be able to wait, and 10 % did not know. I answered.

64 % of shoppers want mobile and contactless options, and 79 % say that receiving at the storage location is very important.

60%wants a pickup option. 85 % of shoppers have greatly increased the use of curve side receiving options during the pandemic.

90 % of consumers prefer home delivery rather than visiting the store, and 80 % are more likely to use digital communication with store partners, and are planning to increase stores between August 2020 and 2021. It was only 28 %.

According to McKinsey's new survey, 57 % of executives expect the economy to improve six months later, and 29 % expect to worsen. 14 % of executives expect the economic situation to change.

10/7 update

Executives’ optimism toward economy improves

In March, 25 % of executives expected the economy to improve six months later, with 58 % worsening and 17 % flat.

In April, 66 % of the executives expected to worsen in the next six months were the worst prospect in the seven months of COVID-19 in the United States.

The prospects for profitability are also improving, and 53 % expect to make a profit in the next six months (33 % in March). In April surveys, more than half (54 %) executives anticipated that profits would decrease in the next six months, but are now decreasing to 31 %, the lowest since the pandemic started.

Executive executives are increasingly looking for customer demand for their brand's product development, and 53 % are expected to grow compared to 42 % in June. 23 % of executives expect that customer demand will decrease over the next six months.

This approximately 32 % clearly depicts the growth of e-commerce in pandemic. The sales of US electronic commerce increased only 2 or 4 % for the first three months this year. In the third quarter, it was 11, 8 %, which is now 16, 1 %.

9/28 update

Turbocharged ecommerce shift brings 31.8% QoQ increase

However, retail sales continued to decline, and after 1, 3 % in the first quarter, the second quarter fell by 3, 9 % yea r-o n-year. Food, office supplies, electronic devices, and of course basic products are part of the most grown category online among pandemic.

Due to the trend of the Coronavirus, many shoppers want the safety of shopping at stores, and online purchases and stores (BOPIS or BOPUS) increased by 259 % yea r-o n-year in August 2020. This is equivalent to 59 % from the previous month in August compared to July.

9/23 update

BOPIS sales up 259% due to COVID-19

BOPIS also has the immediate effect of being able to receive products almost immediately without searching for products at stores or waiting for shipping. This is a very attractive option to deal with delays and delivery, which is a major problem for consumers in pandemic.

According to Adobe's consumer survey, 33 % of consumers have been delayed to receive online orders than expected, and 30 % want BOPIS or curve side pickup.

E-commerce is expected to grow nearly 20 % every year in 2020. This growth was even more prominent when the pandemic (global trend) began, and the US E-Commerce increased by 44. 5 % in the second quarter of the previous year. In the third quarter, Wa l-Mart's e-commerce sales increased 97 % yea r-o n-year, and the sam e-day ful l-fillment service increased 273 %.

9/14 update

Coronavirus accelerates shift to ecommerce by 5 years

Consumer categories, which have greatly increased sales in this shift, were alcoholic beverages, home centers, and foods (up 16 %, up 14 %, up 12 %), and the clothing was significantly reduced.

Is Pandemic the end of a department store? Department stores have been performing well in fashion and apparel categories, but as a result of COVID-19, many department stores have been struggling with sales of apparel. Many major chains are forced to apply for bankruptcy or are completely liquidated.

9/9 update

U.S. department stores may not survive the pandemic

According to a recent survey by the Ministry of Commerce, apparel sales decreased by 20 % in July 2020, following June.

"The decline of department stores has been covered by survival like Macy's [......], but this gig is over, but this job is over." Mal l-type department store is in the final stage. "

Department stores and malls have slowed down for decades, as the market share has been deprived of retailers and large retailers such as Amazon, target, Wa l-Mart, and Best Bai. In 1992, a department store accounted for 14, 3 % of retail sales, but fell to 3, 7 % in 2019.

According to the new data of Digital Commerce 360, online spending to retailers in the United States increased by 30, 1 % a year, $ 60, $ 42 billion in the first six months of 2020, and a total of $ 26. It has reached. From 2018 to 2019, e-commerce sales increased only 12, 7 %.

8/28 update

COVID-19: H1 2020 update

Retail total sales increased 4 % yea r-o n-year, of which 18. 6 % accounted for online consumption.

In the second quarter of 2020, $ 1 was online order, per US consumer spending dollar. The online expenditure to US retailers increased by 44. 4 %, reaching $ 2072 million during this period.

Now that many stores in the United States have resumed business, the growth of e-commerce sales is slow. E-commerce sales in June 2020 increased 76 % ($ 73 billion) yea r-o n-year, followed by 55 % ($ 66. 3 billion) in July.

The fact that Prime Day is close to Cyber ​​5 is a new factor that changes consumer shopping habits for the 2020 holiday season. In this video play, e-commerce experts will continue to use the 2019 data to make forecasts for the holiday season, the most important tasks to keep on the online strategy that will continue online strategies in the future. I will explain.

8/24 update

COVID-19 news & industry updates

• Next week, Amazon will hold an Amazon Accelerate, a thre e-day virtual conversion for SMB Market Place selling "powerful finish for 2020 or later".
• Digital initiatives such as BOPIS (purchased online and received at stores) are indispensable to a large number of retailers during pandemic, and BJ'S WHOLESALE has seen 300 % digital growth a year and then these initiative. Announced a big plan to expand.
• According to EMARKETER surveys, the number of users of food delivery apps on smartphones will increase by 25, 2 % this year and will continue to spread until 2023.
• Home Depot was very strong, with a pandemic takeoff increased by 23, 4 % yea r-o n-year, AOV increased by 10, 1 %, and transactions increased 12, 3 %.
• For better or worse, no industry was not influenced by COVID-19. The newsletter "COVID-19 COMPASS", which is issued every other week, provides the latest information from each industry about how each industry is influenced by pandemic. Here, let's take a look at what you might have missed.

8/12 update

COVID-19 industry updates

It is expected that this year's global retail sales will decrease by 5, 7 % due to the trend of retail Coronavirus. However, online purchase of clothing increased by 76, 7 %, online sales increased 22, 2 %, but the average order was 54, 5 %.

• Home goods. Handmade markets, such as masks and home furniture, exploded during pandemics, and as a result, Etsy sales increased 146 %.
• Food. Online food stores are growing during pandemics, and online food sales for home delivery and pickups increased by 9 % from May to June.
• Due to the influence of travel COVID-19, US digital travel sales are expected to decrease by 44, 7%in 2020 after almost flat. Most of the travel industries will recover from pandemics at least after 2022, and most consumers will not plan for vacation at all and will not stay in the country or region.
• Automotive industry. In China, the number of mini vehicles sold by pandemic decreases by 80 % or more.
• technology. Demand for communication equipment and cloud infrastructure is expected to continue to grow, but many factories are facing serious issues for resuming production.
• COVID-19 has reduced the total advertising costs in the United States as a whole, but mobile advertising costs have increased by 4, 8 %, reaching $ 91 and $ 52 in 2020.

8/7 update

Mobile ad spend rising despite pandemic

According to EMARKETER's new data, mobile is one of the few advertising formats that are expected to recover this year, but the growth rate is much lower than what was predicted before the ceremonial occasion. Before the pandemic, mobile is expected to grow to 105 and $ 34 in 2020.

If mobile growth is not predicted, US digital advertising costs will be reduced this year. It is predicted that digital advertising expenses will not reach the Parisi level until at least 2024.

The US total advertising expenses (not just digital) are now expected to decrease to $ 200 billion this year, as expected before Profanfare.

The pandemic has made additional $ 4 billion of $ 4 billion in ensuring the safety of customers and employees and giving priority to the main items.

8/4 update

Amazon + COVID-19

Amazon's sales in the second quarter of 2020 increased 40 % yea r-o n-year to $ 88. 9 billion. In particular, the sales of food products increased tripled compared to the same period of the previous year because Amazon increased the amount of grocery handling by 160 % in pandemic (global trends).

In the UK, 35 % of online shopping during the lockout period has been conducted through Amazon, and on e-fifth of the survey respondents said that they would buy in Amazon after pandemics. For this consumer group, free delivery, acquisition, and price were the top three factors in purchasing online.

Great tricks such as Wa l-Mart, Target, Best Buy, etc. will be closed at Thanksgiving in consideration of Cavid 19 pandemic.

7/29 update

Walmart, Target, & More to Shut Doors on Thanksgiving Due to COVID-19

Wa l-Mart is the first major retailer who announced the Thanksgiving Closed. In the press release, Wal-Mart announced that it will be closed with a gratitude to Wal-Mart employees, regarded as an essential worker in COVID-19 Pandemic.

This is the first time that Wa l-Mart stores have been closed on Thanksgiving Day since the late 1980s. Black Friday's business hours will be announced at a later date.

Six days after Wa l-Mart's announcement, the target announced a customized holiday schedule preview.

The target plan also includes expanding the sam e-day delivery of groceries to respond to the increase in demand in the holiday season.

According to Trona and Harris Interactive's "COVID-19 barometer" survey, 40 % of British consumers plan to reduce entertainment-related expenditures as the restrictions are eased. In contrast, only 14 % of the consumers answered that they would increase their spending in the next one or two months.

7/21 update

UK spending and banking habits shifting

In addition, 38 % of the investigators said they wanted to spend more money on their savings, and 28 % would be planning to make a more strict budget in the near future.

What does this result mean? Basically, in the UK, the regulations are gradually alleviated, but consumers are cautious about discretionary spending. This change in consumer minds will adversely affect areas that have been hit by pandemic, especially in the United States. Consumers are still incredibly hesitant about economic stability, which is natural.

It is surprising that many people are hunting and trying to protect their income, as many anxiety about the future, the possibility of the second wave, and the spread of vaccines are (at least) a few months ahead. do not have. How does this affect the seasonality of the fourth quarter and the yea r-end sales?

I don't know unless time passes.

According to CNBC, Geekwire, and BusinessInsider reports, Amazon Prime Day 2020 was postponed to October due to the current progress of Coronavirus. Although no official schedule has been announced, the week of October 5 seems to be a provisional new schedule. < SPAN> Wa l-Mart is the first major retailer who announced the Thanksgiving Closed. In the press release, Wal-Mart announced that it will be closed with a gratitude to Wal-Mart employees, regarded as an essential worker in COVID-19 Pandemic.

7/14 update

COVID-19 Pushes Prime Day to October

This is the first time that Wa l-Mart stores have been closed on Thanksgiving Day since the late 1980s. Black Friday's business hours will be announced at a later date.

Six days after Wa l-Mart's announcement, the target announced a customized holiday schedule preview.

7/9 update

Walmart, Amazon, & Coronavirus

The target plan also includes expanding the sam e-day delivery of groceries to respond to the increase in demand in the holiday season.

According to Trona and Harris Interactive's "COVID-19 barometer" survey, 40 % of British consumers plan to reduce entertainment-related expenditures as the restrictions are eased. In contrast, only 14 % of the consumers answered that they would increase their spending in the next one or two months.

In addition, 38 % of the investigators said they wanted to spend more money on their savings, and 28 % would be planning to make a more strict budget in the near future.

7/7 update

Ecommerce Up 18%, Brick-and-Mortar Down 14%

What does this result mean? Basically, in the UK, the regulations are gradually alleviated, but consumers are cautious about discretionary spending. This change in consumer minds will adversely affect areas that have been hit by pandemic, especially in the United States. Consumers are still incredibly hesitant about economic stability, which is natural.

It is surprising that many people are hunting and trying to protect their income, as many anxiety about the future, the possibility of the second wave, and the spread of vaccines are (at least) a few months ahead. do not have. How does this affect the seasonality of the fourth quarter and the yea r-end sales?

I don't know unless time passes.

7/2 update

Post-COVID ad spend

According to CNBC, Geekwire, and BusinessInsider reports, Amazon Prime Day 2020 was postponed to October due to the current progress of Coronavirus. Although no official schedule has been announced, the week of October 5 seems to be a provisional new schedule. Wa l-Mart is the first major retailer who announced the Thanksgiving Closed. In the press release, Wal-Mart announced that it will be closed with a gratitude to Wal-Mart employees, regarded as an essential worker in COVID-19 Pandemic.

This is the first time that Wa l-Mart stores have been closed on Thanksgiving Day since the late 1980s. Black Friday's business hours will be announced at a later date.

Six days after Wa l-Mart's announcement, the target announced a customized holiday schedule preview.

6/30 update

2020 Ecommerce Paid Search

The target plan also includes expanding the sam e-day delivery of groceries to respond to the increase in demand in the holiday season.

According to Trona and Harris Interactive's "COVID-19 barometer" survey, 40 % of British consumers plan to reduce entertainment-related expenditures as the tightening regulations are alleviated. In contrast, only 14 % of the consumers answered that they would increase their spending in the next one or two months.

• In addition, 38 % of the investigators said they wanted to spend more money on their savings, and 28 % would have a strict budget in the near future.
• What does this result mean? Basically, in the UK, the regulations are gradually alleviated, but consumers are cautious about discretionary spending. This change in consumer minds will adversely affect areas that have been hit by pandemic, especially in the United States. Consumers are still incredibly hesitant about economic stability, which is natural.
• It is surprising that many people are hunting and trying to protect their income, as many anxiety about the future, the possibility of the second wave, and the spread of vaccines are (at least) a few months ahead. do not have. How does this affect the seasonality of the fourth quarter and the yea r-end sales?

6/25 update

Amazon Prime Day Prep: Gearing Up for the Perfect Ecommerce Storm

I don't know unless time passes.

According to CNBC, Geekwire, and BusinessInsider reports, Amazon Prime Day 2020 was postponed to October due to the current progress of Coronavirus. Although no official schedule has been announced, the week of October 5 seems to be a provisional new schedule.

The COVID-19 has been a big concern for the size of the large and small brands in the last few months because of the commodity, full-films, and shipping. In the last few weeks, COVID-19 cases have decreased in many countries, and the shipment time lag has finally attracted demand, but the second wave in the United States has advertised Amazon. It is highly likely that it will lead to further challenges for the company you are issuing.

During the pandemic, Wa l-Mart plans to launch a 9 8-year primary service, Wa l-Mart +, as part of a continuous measure to compete with Amazon. Wa l-Mart is planning to include delivery on the day and food delivery on the day, and Walmart is different from Amazon.

• With the appearance of the 2020 crown, e-commerce is rapidly expanding. US E-commerce sales gained 76 % in June, reaching $ 73. 2 billion last month. Wa l-Mart has consistently recorded online and offline as an important business that sells highly demanded products, such as toilet paper, surface cleaner, and grocery, during pandemic.
• However, Wa l-Mart was 1st in the E-commerce retail sales rate, which was 17, 2 % of the Amazon 6th and 17 %.
• The EMARKETER survey, which was announced last week, indicated how the Coronovirus trends have caused changes to the 2020 E-Commerce world. According to February predictions, the US retail sales were expected to grow 2, 8 % in 2020, but according to new data, the US retail sales decreased by 10, 5 % this year, and the sales of actual stores. It is said that it will decrease 14 %.
• On the other hand, e-commerce is mainly driven by BOPUS initiatives, such as curve side pickups that have grown unexpectedly due to pandemic, and are expected to grow 18 % in 2020. The click pickup and pickup and and pickups are expected to last, and you will experience lon g-term trajectory of e-commerce growth after the onset.

6/23 update

Social media advertising and COVID-19

The increase in the use of online shopping by consumers who have shifted to online while the actual store is closed is also a major factor in growing. Many consumers have shifted to online shopping for the first time, increasing 12. 2 % of new online shopping users aged 65 and over.

Many US agencies, advertising agencies, and advertisers expect to resume or increase advertisements by early May, and have stated that the major impacts will not last until the third quarter. However, 43%of these respondents said they expected the significant impact in late May to last until the third quarter.

Most of the respondents expect a major impact from the medium to the end of 2020, and on e-third is expected to be affected in the following year.

The road to a new normal will be a slow one. eMarketer predicts that annualized ad spend growth will not return to pre-pandemic expected levels until 2021 or later.

How ecommerce stores can take advantage of increased social media traffic during COVID-19

COVID-19 changed consumer buying behavior overnight and disrupted e-commerce as a whole. Some trends will accelerate, while others will slow down unexpectedly, and the impact your brand will feel will vary greatly depending on your industry.

In this exclusive executive report, you'll discover:

• 15 secrets to powering your multi-channel marketing strategy on Amazon, Google, Facebook, and more.
• A deep analysis of emerging trends redefining advertising and how to capitalize on them.

New, underutilized forms of advertising to improve audience targeting and customer acquisition.

• Prime Day began in 2015 as a celebration of Amazon's 20th birthday. It has grown rapidly from a $415 million event to more than $7 billion in 2019. But with COVID-19, supply chain and inventory disruptions, economic turmoil, and uncertainty over the official date of Prime Day, 2020 has created a perfect storm that even the most energetic brand executives could not have predicted.
• At the same time, Prime Day marks a time of high consumer buying intent, creating more opportunities for brands to leverage their websites and other marketplaces to drive sales. This halo effect makes it critical to have a strategy that encompasses all marketing channels.

We have put together a four-week webinar series to help you be better prepared to help your brand weather this storm and significantly increase your overall revenue.

• You can attend the following sessions:
• July 22, 11-11:30 a. m.: The New Normal for Prime Day 2020

July 29, 11-11:30 a. m.: Inventory Planning + Merchandising

• August 5, 11-11:30 a. m.: SEO + Retail Readiness
• August 12, 11 a. m.-12 p. m.: Digital Advertising Strategy + AMA

6/18 update

Walmart tests store without cashiers

Pre-COVID, time spent on social media by U. S. adults was expected to increase in 2020 and 2021 after increasing in 2018 and 2019.

However, during the coronavirus pandemic, up to 51% of U. S. adults have increased their social media usage.

This trend is not expected to continue post-pandemic. eMarketer predicts that this trend will begin to moderate as 2020 comes to an end, with life returning to pre-pandemic conditions (at least as much as possible), and a notable decline in 2021.

6/16 update

Customer Acquisition to Retention: Now available on demand

Only 9% of U. S. adults expect to spend more time on social media after the pandemic (compared to 17% globally).

Does your e-commerce store leverage social media posts over ads to drive more sales? Sprout Social recently conducted an analysis on the best times to post on Facebook, Instagram, Twitter, and LinkedIn based on user activity and engagement. Here are the results:

• Facebook
• Pre-Covid: Wednesday 11am-2pm was the best time to post.
• Now 11am every day is the peak time for posting compared to other days.
• Instagram

6/11 update

COVID-19 ecommerce industry impacts

Pre-Covid: Wednesday 11am and Friday 10am-11am were the best times to post.

Now: Monday, Tuesday, Friday 11am and Tuesday 2pm are the best times to post.

Twitter

Pre-Covid: Wednesday and Friday 9am were the best times to post.

6/9 update

COVID-19 ecommerce industry impacts

Now: Friday 7am-9am is the best time to post, with peak activity at 9am.

1. LinkedIn
2. Pre-COVID: The best times to post were Wednesday 8-10am and noon, Thursday 9am and 1-2pm, and Friday 9am.
3. Now: The best times to post are Wednesday 2pm, Thursday 9-10am, and Friday 11-12am.
4. To prevent the spread of coronavirus by reducing checkout times and limiting human contact, Walmart is piloting stores without cashiers or conveyor belts at the register. If the experiment at the Fayetteville, Arkansas store is successful, Walmart may test the concept at other stores.
5. In response to COVID-19, Walmart has already introduced a touchless payment system that allows customers to add money to the Walmart shopping app and pay with their smartphones.

As e-commerce retailers continue to test new strategies and expand on previous ones, the most successful winners will be those that test, test, test and keep trying to figure out what works for their brand, rather than trying to follow industry best practices.

1. Pre-COVID: The best times to post were Wednesday 8-10am and noon, Thursday 9am and 1-2pm, and Friday 9am.
2. In this video replay, you can access the following logged-in sessions:
3. Multi-Channel Acquisition Insights: Google, Facebook and Amazon (The ROI Revolution)
4. How to Turn Browsers into Buyers (Searchspring)
5. LinkedIn

Leveraging Headless Commerce to Improve Website Experiences (BigCommerce)

1. Now: The best times to post are Wednesday 2pm, Thursday 9-10am, and Friday 11-12am.
2. Multi-Channel Acquisition Insights: Google, Facebook and Amazon (The ROI Revolution)
3. LinkedIn
4. Such an increase or decrease has occurred while consumer discretion spending is decreasing by 50 % or more. Consumers have reduced expenditures for transportation, travel, restaurants, and childcare in consideration of corona, and have a strong discount and advertisement arrangement located near the main items sold online. Regardless of, no n-essential e-commerce continues to fit well.
5. In response to COVID-19, Walmart has already introduced a touchless payment system that allows customers to add money to the Walmart shopping app and pay with their smartphones.

Business / industry

1. Game / toy
2. Multi-Channel Acquisition Insights: Google, Facebook and Amazon (The ROI Revolution)
3. Office supplies
4. LinkedIn
5. In this video replay, you can access the following logged-in sessions:

6/4 update

Racial inequality and COVID-19

Toys / games

Game / toy

Sporting goods

Animal / pet supplies

Black-owned small businesses in the wake of coronavirus

Business / industry

Seeing an increase in orders over the same month last year could provide a more useful perspective, and as with the above data, these industries have changed from March to April. At the end of March, the top 5 orders for orders increased from the same month of the previous year were as follows:

Food, beverages, tobacco

6/2 update

COVID-19 and ecommerce long-term impacts

Sporting goods

Sporting goods

Uncommon Goods sells face masks, donates 100% of profits for COVID-19

software

Health and beauty

The top 5 categories as of the end of April are as follows:

Computer machine

5/28 update

Amazon’s coronavirus testing efforts

Sporting goods

Car and spare parts

Business / industrial equipment

Optimizing your paid and organic channels during COVID-19

• Art and Entertainment < SPAN> Digital Commerce 360, a recent analysis of retail and online brands, has revealed that the brand, which has returned marketing costs in COVID-19, is struggling online. The brand that has continued to expenditures has been steadily changing after online sales fall. The aggressive brand has grown unprecedented.
• Watching the industry trends is a helpful strategy, but it is also important to see the channel performance for each category. Wholesale and retail channels are generally lower in any industry. At this time, online sales are increasing in retail companies that are focusing on direct sales without relying on actual stores or wholesale sales.
• Focusing on e-commerce and D2C in a way that can mix both retail and e-commerce is a way that most brands have succeeded during the COVID-19 period.
• Such an increase or decrease has occurred while consumer discretion spending is decreasing by 50 % or more. Consumers have reduced expenditures for transportation, travel, restaurants, and childcare in consideration of corona, and have a strong discount and advertisement arrangement located near the main items sold online. Regardless of, no n-essential e-commerce continues to fit well.

5/26 update

Walmart’s ecommerce during coronavirus

As COVID-19 continues, the effects of e-commerce continue to fluctuate depending on the type of industry. Around the end of March, the top 5 categories of the page view of the page were as follows:

Business / industry

Game / toy

Food, beverages, tobacco

Impact of COVID-19 on SMBs

Office supplies

Health and beauty

However, by the end of April, these hig h-end categories had significant changes:

Toys / games

5/21 update

COVID-19 industry updates: automotive, apparel, & gaming

Game / toy

Sporting goods

Paid search post-COVID-19

Animal / pet supplies

Business / industry

Seeing an increase in orders over the same month last year could provide a more useful perspective, and as with the above data, these industries have changed from March to April. At the end of March, the top 5 orders for orders increased from the same month of the previous year were as follows:

5/19 update

Amazon debuts digital storefront for fashion designers

Food, beverages, tobacco

Sporting goods

Sporting goods

software

Google Business COVID-19 updates

Health and beauty

The top 5 categories as of the end of April are as follows:

Computer machine

5/14 update

Amazon works to catch up

Sporting goods

Car and spare parts

Business / industrial equipment

Social media advertising in Q2

Art and Entertainment Digital Commerce 360, a recent analysis of retail and online brands, has revealed that online sales have been struggling on online sales in COVID-19. The brand that has continued to expenditures has been steadily changing after online sales fall. The aggressive brand has grown unprecedented.

Watching the industry trends is a helpful strategy, but it is also important to see the channel performance for each category. Wholesale and retail channels are generally lower in any industry. At this time, online sales are increasing in retail companies that are focusing on actual stores or wholesale and are focusing on consumer direct sales.

5/12 update

B2B sales challenges

Focusing on e-commerce and D2C in a way that can mix both retail and e-commerce is a way that most brands have succeeded during the COVID-19 period.

Such an increase or decrease has occurred while consumer discretion spending is decreasing by 50 % or more. Consumers have reduced expenditures for transportation, travel, restaurants, and childcare in consideration of corona, and have a strong discount and advertisement arrangement located near the main items sold online. Regardless of, no n-essential e-commerce continues to fit well.

As COVID-19 continues, the effects of e-commerce continue to fluctuate depending on the type of industry. Around the end of March, the top 5 categories of the page view of the page were as follows:

Business / industry

Google’s update on consumer interests

Game / toy

Food, beverages, tobacco

Office supplies

5/7 update

Prime Day deals deadline extended

Health and beauty

However, by the end of April, these hig h-end categories had significant changes:

Toys / games

Game / toy

Sporting goods

Facebook introduces Messenger Rooms

Animal / pet supplies

Business / industry

Seeing an increase in orders over the same month last year could provide a more useful perspective, and as with the above data, these industries have changed from March to April. At the end of March, the top 5 orders for orders increased from the same month of the previous year were as follows:

Food, beverages, tobacco

5/5 update

Updates from Google

Google Meet free to all users

Sporting goods

Sporting goods

software

Health and beauty

The top 5 categories as of the end of April are as follows:

The return of free shopping listings

Computer machine

Sporting goods

Google My Business impressions plummet

Car and spare parts

Business / industrial equipment

Art and entertainment

4/30 update

Fashion, luxury, and “new essentials” amid the coronavirus crisis

In addition to racist police violence, blacks in the United States are also facing Cavid 19 mortality and unemployment rates. 55 Black Americans have died of a population of 100, 000, 25 Latin Americans, 24 Asian Americans, and 23 white Americans.

Me n-century discrimination and inequality in the United States have greatly involved in this issue, and the number of blacks has decreased. This lack of resources was one of the main lo w-wage workers who had to continue working despite the health risks during the pandemic, which was an disproportionate percentage. 。 This not only helps to explain the number of disproportionate deaths, but also helps to explain racism in the United States' economic economic system.

Furthermore, white workers are 28 % higher than the median of black workers. The gap between rich wealth between races has been enormous in the last few decades. The median white family has a wealth of 41 times the median black family.

INEQUALITY. ORG gives you more information about racial economic disparities.

Black SMEs faced an disproportionate effect of the crown. The number of working black managers decreased by 22 % in all population layers. In addition, Central for Response Lending presumed that the first Paycheck Protection Program, founded to support small and mediu m-sized business owners during pandemic, is unlikely to be a 95 % black company. 。

4/28 update

Amazon Vine suspended

In the first place, blacks face a situation where small and mediu m-sized businesses are extremely difficult to start and maintain. According to a SME survey in 2018, major banks have approved about 60 % of the loans demanded by white small and mediu m-sized business owners, and have approved only 29 % of the loans demanded by black small and mediu m-sized business owners.

Click here for McKinsey's report on how COVID-19 has affected minority companies. SUPPORTBLACKOWNED. com allows you to identify and donate your nearby black small business. < SPAN> In addition to racist police violence, US blacks also face mortality and unemployment rates related to Cavid 19. 55 Black Americans have died of a population of 100, 000, 25 Latin Americans, 24 Asian Americans, and 23 white Americans.

1. Me n-century discrimination and inequality in the United States have greatly involved in this issue, and the number of blacks has decreased. This lack of resources was one of the main lo w-wage workers who had to continue working despite the health risks during the pandemic, which was an disproportionate percentage. 。 This not only helps to explain the number of disproportionate deaths, but also helps to explain racism in the United States' economic economic system.
2. Furthermore, white workers are 28 % higher than the median of black workers. The gap between rich wealth between races has been enormous in the last few decades. The median white family has a wealth of 41 times the median black family.
3. INEQUALITY. ORG gives you more information about racial economic disparities.
4. Black SMEs faced an disproportionate effect of the crown. The number of working black managers decreased by 22 % in all population layers. In addition, Central for Response Lending presumed that the first Paycheck Protection Program, founded to support small and mediu m-sized business owners during pandemic, is unlikely to be a 95 % black company. 。

Ecommerce orders continue to surge

In the first place, blacks face a situation where small and mediu m-sized businesses are extremely difficult to start and maintain. According to a SME survey in 2018, major banks have approved about 60 % of the loans demanded by white small and mediu m-sized business owners, and have approved only 29 % of the loans demanded by black small and mediu m-sized business owners.

Click here for McKinsey's report on how COVID-19 has affected minority companies. SUPPORTBLACKOWNED. com allows you to identify and donate your nearby black small business. In addition to racist police violence, blacks in the United States are also facing Cavid 19 mortality and unemployment rates. 55 Black Americans have died of a population of 100, 000, 25 Latin Americans, 24 Asian Americans, and 23 white Americans.

Me n-century discrimination and inequality in the United States have greatly involved in this issue, and the number of blacks has decreased. This lack of resources was one of the main lo w-wage workers who had to continue working despite the health risks during the pandemic, which was an disproportionate percentage. 。 This not only helps to explain the number of disproportionate deaths, but also helps to explain racism in the United States' economic economic system.

Furthermore, white workers are 28 % higher than the median of black workers. The gap between rich wealth between races has been enormous in the last few decades. The median white family has a wealth of 41 times the median black family.

4/23 update

Shopify offers free tool

INEQUALITY. ORG gives you more information about racial economic disparities.

Black SMEs faced an disproportionate effect of the crown. The number of working black managers decreased by 22 % in all population layers. In addition, Central for Response Lending presumed that the first Paycheck Protection Program, founded to support small and mediu m-sized business owners during pandemic, is unlikely to be a 95 % black company. 。

In the first place, blacks face a situation where small and mediu m-sized businesses are extremely difficult to start and maintain. According to a SME survey in 2018, major banks have approved about 60 % of the loans demanded by white small and mediu m-sized business owners, and have approved only 29 % of the loans demanded by black small and mediu m-sized business owners.

Increase in contactless payments

Click here for McKinsey's report on how COVID-19 has affected minority companies. SUPPORTBLACKOWNED. com allows you to identify and donate your nearby black small business.

Consumers are steadily increasing during the pandemic, and in mi d-May, 44 % of respondents shop online, from 42 % two weeks ago. It is increasing. Even after the COVID-19 results have receded, 68 % of US shoppers expect to continue to buy online necessary products. This is especially true for the Z generation and millennials, and 73 % of the X-generation and 57 % of the baby boom generation enter this category.

Online shopping is slightly widespread among high-income households among COVID-19 pandemic, and 71 % answered that online shopping will increase in the future, and 65 % of low-income households answered the same. 。 Coronovirus is expected to affect shopping and holidays, and all income consumers have said that these seasonal spending will be less than 2019.

4/21 update

Facebook’s coronavirus efforts

Unusual rainbow goods rainbo w-colored face cover

Online Market Place Unusual Goods will donate 100 % of the Rainbow face cover profits to NYC Health+Hospital.

All of these washing masks were made in New York and designed by children from 1 to 11 years old. The mask is one pair, each with a label with a large positive message such as "cheering people" and "keeping a smile".

The design can be selected from three types, and the $ 25 is donated to NYC Health + Hospitals. NYC Health + Hospitals is an organization that provides essential hospitalization, outpatient, and home services that are essential in the entire New York city, such as trauma care, mental health services, primary care, and lon g-term care.

SEO coronavirus checklist

The same team as the Amazon's e-book leader Kindle, smart speaker Echo, and Fire TV Stick are in the early stages of building a robust COVID-19 test network. Amazon's plan is to create a powerful inspection lab in the company and conduct an employee's corona virus test.

The medical examination network, which spans multiple states, is trying to air transport a sample from Amazon warehouses all over the United States to the central hub of Kentucky, Kentucky, where Amazon's main aircraft. Currently, recruitment of microorganists, medical researchers, legal and design engineers involved in the development of this project is being recruited.

This is part of Amazon's $4 billion commitment to address the impact of the coronavirus. The funds will also be used to provide personal protective equipment (PPE) to Amazon warehouse workers, clean facilities, and increase hourly wages. The e-commerce giant's robotics team is also working on making face shields for frontline workers, patrolling bots that emit ultraviolet disinfectant, and sorting machines that reduce human contact.

4/16 update

Amazon reopens shipping for nonessential items

Grow profitable revenue with a standalone PPC customer acquisition strategy.

The hidden levers of SEO advantage and metrics to effectively track and monitor performance.

Here are customer success stories from brands like yours that show the big impact of a paid+ad strategy.

4/14 update

Consumer behavior changes

Digital Commerce 360 ​​Editor-in-Chief Don Davis on the state of paid vs organic search and how to tweak the Digital Commerce 360 ​​Top 1000.

Walmart's e-commerce sales grew 74% in the last quarter, driven primarily by online grocery orders, making it clear that this is an area where Walmart has plenty of room to compete with Amazon. In 2018, US e-commerce sales growth was about 25% year over year, and in 2019 it was just over 40%, but in 2020 Walmart has grown by 74%.

Walmart CEO Doug McMillon said that four times as many new customers are trying out pickup and delivery services at Walmart, and many of them become repeat customers.

Walmart has 3, 200 stores compared to Whole Foods' 150, making it hard for Amazon to compete.

Walmart is also fighting Target on the e-commerce front, with both companies' online sales increasing after a series of big pushes in the first quarter of 2020. Same-store sales from February to April 2020 were up 10% at Walmart and 10. 8% at Target. Walmart's e-commerce growth has been impressive, but Target's e-commerce increased 141% during the COVID-19 period.

A recent survey by global payments network VEEM found that 81% of U. S. small businesses expect to feel long-term effects from Covid-19, and 87% are preparing for an economic slowdown.

Stay-at-home orders impact grocers

• More than a third of small businesses surveyed said they will transform their supply chains during this period, and about 25% are investing in new technology or adjusting their IT systems in some way in response to the COVID-19 outbreak.
• A key pain point for PMBs was liquidity. 52% have cut operating costs and 54% have frozen hiring.
• The three SME industries most affected by the crown are personal services, hospitality and retail. SMEs in the communications, professional services and life sciences industries have felt the least negative impact from Covid-19. Other industries with a strong impact on SMEs are education, financial services and retail.
• In the automotive industry, online sales have increased 42% since March, compared to 9% this time last year. In search advertising, the average cost per click for automotive-related digital ads has fallen 31% year-on-year. Comparing early May to early March, conversion rates to automotive e-commerce sites increased 11, 1%. In the last week of April, automotive e-commerce sales increased 61%.

4/9 update

Coronavirus exposes gaps in Amazon’s regulation of their marketplace

While the casino industry faces dire numbers, home gambling and mystery retailers are thriving. Caesars, a leader in the casino industry, is facing a cash burn of $9. 3 million a day. Despite having 90% of its employees in North America, Caesars plans to begin a phased reopening of some of its facilities in the near future. In contrast to in-person games, board games and puzzles grew 240% and building sales increased 59%. Puzzle retailers are benefiting from a significant increase in sales, but many builders are only at 40% capacity and are finding it very hard to keep up with demand.

No matter your industry, if you use Google Ads or Microsoft Ads, you've probably noticed how COVID-19 has affected e-commerce search interest, shopper habits, and overall performance.

During the first weeks of unprecedented stay-at-home orders, traders felt like they were on shaky ground. While brick-and-mortar store closures were a boon for digital commerce, rising unemployment rates created uncertainty about whether commercial and consumer product sales would come in like a dog's breakfast.

In the weeks since, it's clear that consumers are relying more on e-commerce than ever before for everything from face masks and gloves to jigsaw puzzles and swing sets.

In partnership with Vogue magazine and the Council of Fashion Designers of America, Amazon is launching a digital storefront where shoppers can purchase luxury goods from independent designers.

Upcoming virtual event: Driving Ecommerce Growth in the Wake of COVID-19

Common issues: Vogue X Amazon Fashion aims to rescue hig h-end designers who have been hit greatly due to global fashion weeks. This partnership also has great profits to Amazon. Many hig h-end designers have avoided Amazon for fear of being linked to inferior or mediocre products, so this pandemic is pushing them into transactions that they usually never thought.

Amazon also shows its generosity by donating $ 500, 000 to the Common Reds subsidy program, which collects more than $ 4 million in the first financing round. The program was developed to support designers, retailers, and apparel manufacturers at this time when demand is drastically declining.

While some consumers are excited to be able to easily access luxury goods, some consumers may be skeptical about purchasing expensive products on the e-commerce site.

4/7 update

Amazon Prime Day postponed

In early April, Google My Business has created an option for companies that post updates specialized in COVID-19. Companies should be aware that these updates can be replaced by standard Google posts and can affect local SEO strategies.

If you are using many Google posts as part of the local SEO strategy, consider deleting COVID-19 posts or updating them to include the same information as the standard post.

Inspirational brands

In March, Google stopped displaying a new business review in Google My Business. Earlier this week, a new review has begun to be displayed. This includes an old review during this suspension and a new review after the suspension. It will be important to review these reviews, for better or worse, how to comment on how the business was operated during this crisis.

On Sunday (5/10), Amazon has canceled the restrictions on the inventory that the suppliers can ship to the Amazon warehouse. For products that were not essential, they faced a long lead time. In some cases, the delivery date that had been reached for a few weeks has been reduced to a few days.

4/2 update

COVID-19 webinar replays

In the worst week of April, many shoppers asked competing Wa l-Mart and targets to pick up curveside. These shoppers will not leave Amazon forever, but rapid changes in habits may lead to these huge retail options in the future.

Walmart and Target have been working tirelessly to challenge Amazon’s presence and stand to benefit in the long run by converting Amazon’s loyal shoppers into repeat customers for their own companies.

Some companies in the tech, communications and CPG industries have continued to spend on social media and are benefiting from lower prices. While different patterns will be seen across industries in the coming months, CPMS is expected to remain low through Q2 and Q3.

Small business assistance

Support from Google

While the overall health of the U. S. economy will play a role in shaping CPM levels, CPM levels by industry will likely depend on how resilient the industry is and how well it aligns with post-show consumer needs. Marketers cannot prepare for every possible outcome in the coming months. What they can do is make decisions that allow them to be agile and move quickly and efficiently in an unpredictable market.

As Covid-19 reduces overall economic activity, many companies are facing budget cuts. This often leads to the termination of partnerships with B2B companies, which can certainly reduce the opportunities available to B2B sales teams.

Support from the government

When asked what they are struggling with the most during this time, the top response from B2B teams was that customers are postponing purchases. This leaves salespeople with an uphill battle. Salespeople will have a hard time making sales unless they can prove that their services can help them weather this storm or bounce back faster.

Adobe releases 2020 Digital Economy Index

This leads to a lack of budget available to buyers, which is sales’ biggest concern for future business growth. This follows closely on the heels of more deals being lost due to the pandemic.

• These data show that the majority of sales teams (about 2/3) are not confident they will be able to hit their sales goals this year. While B2C business is expected to recover in the coming months, B2B recovery is likely to take longer. Companies will wait until they are more financially stable before opening up budgets for B2B partnerships.
• Google launches a new Rising Retail Cargeories tool on Think With Google. The tool accelerates the fastest-growing product categories in Google search, the regions where they are growing, and queries related to them. The data is updated daily.
• Given the rapidly changing digital situation by Crown Virus, such daily updates will be a major boost for companies that want to get the latest information.
• This information can be used to provide better information on content creation, promotion, or product ideas. This month's growth category contains sewing machines and baking supplies. Therefore, handicraft companies may consider advertising the sewing machine on the homepage, and home goods stores may discount cooking goods.
• Amazon has finally announced that it will accept Amazon Prime Deals until June 5. Before the announcement, the shopping holiday itself was postponed, and the deadline remained on May 8.

3/31 update

Conversion optimization during COVID-19

During the COVID-19 crisis, the inventory and profitability predictions several months ahead were very complicated, which would be a great rescue for sellers and retailers. Since Amazon has not yet announced a definitive date, it is highly likely that the date will be shifted again.

This is good news for sellers and vendors, but Amazon has stopped other Amazon offers until he is notified. This means that transactions have already been approved by Amazon, but new transactions are not accepted.

Many sellers were planning a campaign for the holiday season, such as Mother's Day, but was rejected by Amazon. Many retailers are focusing on providing significant discounts on the . com site to make up for the lack of promotion on Amazon.

Amazon has not shown a clear reason for suspending new transactions or expiration date of this restriction.

Travel industry updates

At the same time as Google's update on Tuesday, Facebook also released an app against ZOOM. Messenger Rooms is very similar to Zoom, but is differentiated by focusing on personal meetings over business meetings.

Currently, Rooms can be set for free on Messenger or Facebook, but it will soon be available on Instagram, WhatsApp, and Portal. Rooms that can be accessed by users are also displayed in news feeds, group tabs, and event menus.

• Facebook Messenger has already used 44 % of adults in conversation with friends and family, and the messenger room has a sufficient foundation to compete with the zoom.
• Facebook will also integrate Messenger's expansion reality (AR) function into a new app. While you are in Rooms, you will be able to use the filter yourself, and you will soon be able to use a 36 0-degree background with a symbolic place immersive. At the moment, no ads are displayed in Mesenger Rooms.
• With COVID-19 spurring the growth of video conferencing tools, Google hopes the change will help it better compete with its direct rival, Zoom.

While Zoom and Meet have screen sharing capabilities, real-time captions, and tiled layouts, there are some differences between the two platforms. The biggest difference is that users need a Google account to join a meeting. This adds more friction, but it won't be a big hurdle for most people. Google has made this requirement a requirement to enable a more secure platform on the browser.

• It also addresses one of the biggest issues Zoom faces: "Zoombombing." Meetings around the world have been affected, from AA groups to government gatherings.
• Currently, meetings are only limited to 100 participants. But from September, even free accounts will be limited to 60-minute meetings.
• Meet is likely to see a significant increase in the coming weeks, as daily attendance surpassed 100 million last week.

Amazon update

• With many brick-and-mortar stores closed, e-commerce strategies are becoming more important at this time. The opportunity to advertise free organic listings will be a big win for some retailers.
• This change is part of Google's long-term vision and has been accelerated by the crisis. In the Google Shopping tab, paid ads will be displayed at the top and bottom of the page, while free organic listings will be displayed in the center (similar to the main search results tab).
• After studying over 80. 000 listings, Google My Business impressions fell 59% across all verticals, showing that no vertical was spared from the effects of Covid-19.

Tech update

Since late February, views have been declining week-over-week, but in April views have plateaued and are starting to grow again.

• With impressions falling, it's no surprise that clicks are also falling. Total clicks are down 37%, but visits to websites and clicks from calls to businesses are not as drastic (31% and 21%, respectively). Call clicks to restaurants are surging, even as most other categories are struggling.
• Fashion brands were initially hit by delivery delays and reduced discretionary purchases, but the industry is beginning to show signs of recovery. Transactions increased 23% last week, and global sales are up 63% since the beginning of the crisis. Luxury goods are also recovering slightly. Despite a 19% decline, US sales increased 45%.
• This could be due in part to Mother's Day (celebrated on the second Sunday of May in the US), but global luxury sales are also up 21%.

The pandemic has defined a new product category called "New Basics." New Basics are products that help consumers feel more comfortable staying at home. These include office supplies, fitness equipment, cosmetics, home services, hardware stores, toys, and hobby-related products.

• These products now account for nearly 40% of all consumer spending. Beauty and cosmetics account for 30% of the total. Fitness equipment and toys and hobbies both account for 29% of new core spending.
• Over the next few months, spending in this category will decline as people start to revert to their old habits, but it won't go away completely. It won't be long before non-core products start to pick up again.
• On April 24, Amazon announced that it would suspend Amazon Vine until further notice. Amazon Vine is a program that invites top reviewers to post their opinions on new and pre-launch products. Reviewers are ranked and selected based on several factors, including recency of reviews, volume, and service of past reviews.

3/25 update

Advice from Google

This news will have a bigger impact on sellers than salespeople because sellers cannot directly contact customers to solicit reviews. Without the help of an external review program, it may be difficult for sellers to increase product reviews. This could not only lower conversion rates but also hurt your ranking in Amazon's algorithm.

Request reviews Send a starter email to your customer list Send a flyer with a package insert encouraging customers to check out your product.

• Use affiliate marketing to drive traffic to your new Amazon product page. Use affiliate marketing. Use Google and Facebook ads to drive customers to your Amazon page.
• E-commerce order volume increased by 50% compared to 2019. This increase, combined with supply chain disruptions, has led to an increase in shipping delays.
• Retails take 1. 5 days on average to respond to orders. Supply chain turmoil has reduced efficiency in factory equipment, limited transportation, and social distance regulations.
• Large products such as furniture have even longer delays. The processing time for these orders has doubled from 32 hours to 68 hours in the last six weeks. These products have a low stock, so it takes time to deliver. Small products are delayed only when delivered to customers, but large products can be delayed in suppliers and manufacturing processes.
• Companies that have long owned a large number of buffer stocks and have diversified the manufacturing industry are expected to succeed at this time, and are expected to recover earlier in the next few months.

3/23 update

Ecommerce shutdowns

Retailers experiencing a shopping surge

Last week, SHOPIFY announced the SHOPIFY EMAIL global launch, a new marketing tool that makes e-mail marketing easier and more familiar to companies that have just started digital marketing. Based on the COVID-19, SHOPIFY will provide this tool for free until October 1, 2020.

As the screen time has increased rapidly after home orders, marketing staff who usually rely on offline means can use e-mail marketing to connect with shoppers to use the increase in digital traffic. SHOPIFY EMAIL communicates with shoppers, as branded images, products, explanations, and others can be imported directly from the seller's store to create branded emails. Make it more efficient and convenient.

Corona pushing industries and regions to ecommerce

• These emails are ideal to convey the latest information on the COVID-19 that you want to make your customers know, to change special offers and functions. Shopify Email also has a function to track each email on the analysis dashboard.
• Another result of home order is the significant increase in the demand for digital payment services. For example, in Italy, e-commerce trading has increased by 81%since the end of February. Such a sharp increase is a challenge for payment platforms, but many companies have a continual plan for events with high demand, such as Black Friday and Prime Day.
• Despite the success of the payment processing company, there are signs that the Internet will reach the capacity during this crisis. Netflix, YouTube, and Facebook have agreed to reduce the quality of video streaming in Europe to avoid crowds congestion.
• As you can see in other shopping habits, pandemic is causing changes in actions ahead of the times. Groups, which had been reluctant to transition to online payments before COVID-19, are now using online payments as the main options. Whether this is a permanent change will help you solve your time.
• Facebook is working with a researcher at the University of Carnegie Melon to build an interactive map that displays the symptoms experienced by the most in the United States for each county.

This data is collected based on the symptoms reported by Facebook users, identifying hot spots, which require more supplies, and helps predict the possibility of virus resurrection.

3/20 update

Upcoming virtual events

The data is incorporated into a total answer that does not include personal answers, and personal answers are not sent to Facebook.

On April 20, the investigation was internationally expanded to more accurately grasp the number of viruses infected in each country. This is about the fact that Facebook tried to delete posts that are considered harmful misinformation.

During the epidemic of colon virus, the status of electronic commercial transactions is changing rapidly. In response to COVID-19, consumer priority has changed in recent weeks, and e-commerce brands must be prompt and seamless to maximize their organic traffic and profits.

3/19 update

Instances of innovation

The COVID-19 is now in a unique and appropriate place, as it has forced consumer purchase habits to shift online. I don't know if this change is temporary or lon g-term, but we know that it has a direct and permanent impact that more customers will buy online online.

The hints of SEO during the coronation period are summarized in the checklist. By continuing to invest in SEO measures during this period, you will choose to continue being displayed in the search results. This is 10 times the dividend when the search demand returns to normal and no SEO is adjusted during the Coronavirus period. Please see here.

Amazon has announced that it will resume delivery services for no n-important products. At the beginning of the epidemic, Amazon closed the service to a thir d-party seller and gave priority to the most useful products to contain the disease.

For Sellers, 58 % of Amazon's sales, this announcement will be a major tailwind for the company. Each seller remains restricted to the amount that can be shipped so that the essential products are still available in the warehouse.

3/12 update

Strain on events

Amazon can make such changes because they employ a large amount of employees for delivery centers and delivery networks. Last month, Amazon has hired more than 100, 000 people and is looking for another 75, 000 people. These jobs are a great opportunity, as many other companies have to accept employees. These employments are temporary and will not continue even after the recession has subsided, as in the holidays of the holiday season.

Activities for entertainment specialty sites (Facebook, Netflix, YouTube) are increasing. However, the application is stagnant or decreasing. This indicates that the overall mobile trend is not as exciting as the desktop. Because people spend most of their time at home, they use laptops and desktops rather than mobile phones.

The number of readers is increasing on the latest information on viruses on news sites and media sites. The most increased news organizations are CNBC, New York Times, and Washington Posts. In recent years, part y-like sites are not as popular as independent sites. The pursuit of unbalanced facts seems to exceed the need for an abstract view.

Zoom has become a global phenomenon. In addition, Google Classroom, Microsoft Teams, VPN Super Unlimited Proxy, Hangouts To Meet By Google, etc. are helping home business.

Another amazing change in habits is to abandon sports and run gambling. Twitch. tv has increased by nearly 20 %, but ESPN has decreased by 40 %. There is no new event to attract viewers, and ESPN is suffering.

It is not surprising that Internet games are very popular this term, and Americans have increased their spending in this category. Expenditures are increasing in online food, food delivery, meal kits, alcohol, home centers, miscellaneous goods, and e-commerce.

Not surprisingly, spending is across many travel-related categories, including cruises, airlines, and lodging. Others struggling include apparel, toys, arts and crafts, sporting goods, and book retailers.

Basic retail stores under 10, 000 square feet should be at less than 25% occupancy at any given moment.

Influx in online shopping

Basic retail stores over 10, 000 square feet should be at less than 10% occupancy at any given moment.

Lines form outside stores, with people waiting about six feet apart.

Some grocery stores expect or require shoppers to wear masks and gloves before entering the store.

The problem of counterfeit goods is not new for Amazon, but the need to regulate and remove these products is greater than ever. Hundreds and thousands of hand sanitizers, face masks, and other cleaning products have appeared in programs that claim to prevent ceremonies.

More than one million products with similar questionable or misleading claims were removed from the site in February alone.

One of the steps Amazon took to stop sellers trying to profit from the pandemic was to prohibit sellers from bidding on keywords like "coronavirus" or "Covid-19." While this was a good first step, sellers could easily get around it by putting a picture of the false claim next to their product.

This avoids Amazon's algorithms from scanning product descriptions and identifying false claims.

Amazon seems to be fighting a battle on all fronts. The gaps in market regulations are exposed, inventory is unstable, and they are trying to hire 100. 000 people to rank higher. Even more difficult, they have to deal with these challenges while trying not to contribute to the spread of the virus. This is sure to be Amazon's most difficult period.

Staying on top of the pandemic and its impact on e-commerce is a great first step to weathering the storm. But every little bit counts, and businesses must hit the ground running if they want to recover from the effects of Covid-19. ROI Revolution will host a free half-day virtual event to discover how to overcome the obstacles they face in the ever-changing online environment.

Delivery and supply chain concerns

Promoting the growth of e-commerce in response to the candy of COVID-19 leads to a stabilization of brands online and integrates digital strategies to grow. In the virtual session by experts, we plan to work on Amazon, maximize campaign technology utilizing AI, strengthen performance models to earn as much as $ 1, and AMA by digital strategic experts. 。

From 10:00 to 1:00 on April 30, actively actively actively with your peers, rather than a reactive.

This postponement may eventually help Amazon and 3 P-seller, waiting for the economy to pick up, will be applied to Amazon and 3 P-sellers, but will have great pressure on inventory and profits. With this decision, Amazon will add 5 million electronic devices, but it is not only Amazon who is already preparing for Omisoka.

Last year's SME vendor sales have reached more than $ 2 billion, and this decline will only exhaust the difficulties taken in these businesses. This announcement was inevitable, but I hope that it will be clear in the summer and that the 2020 Amazon Prime Day will be larger than ever.

"Crocs donate 10. 000 pairs of shoes a day to medical workers for free. Shoes will help medical workers, but Crocs are especially useful because they are easy to clean. Jansport, a packed brand, also provides their specialized products, donating 10, 000 food to the world Central Kitchen to supplement the free lunch. It is a plan to do.

As many companies close their offices, companies with Atlanta are working on the inventory of toilet paper to make their original initiatives. The marketing company, which established a toilet paper exchange, has offered a way to donate to people who need toilet paper inventory, and offer to support other organizations by distributing surplus.

For the last few weeks, we have held two virtual events to survive this opaque era.

What’s a brand to do?

The trend seminar for search advertising in the Coronavirus situation has analyzed past trends and data, providing strategic hints to survive your brand this difficult time. We will clarify how to secure an advertising budget and what lon g-term search strategy can be implemented to overcome shor t-term pitfalls. Please see here.

The COVID-19 "E-Commerce and Your Brand" held an active and interactive roundtable to answer top-class questions that brands and marketing staff are interested in. This itelation reveals strategies against the confusion of supply chains, lo w-risk campaigns to maintain and acquire market share, and live answers to viewers' questions. Click here for viewing.

Google distributes $ 350 million advertising credits to reduce the economic pressure of SME (SMB). These credits will be given to SMEs that have been active since January 2019. Credits can be used until the end of 2020.

Google hopes that it will help small and mediu m-sized enterprises to stabilize small and mediu m-sized enterprises when local communities may not be able to use their products and services. Credit notifications will be displayed in the Google Advertising account within the next few months.

As part of a $ 2 trillion of the $ 2 trillion, the United States has secured $ 370 billion for small and mediu m-sized businesses. This loan supported by the SME Association can be used to pay basic expenses. Also, management does not need to repay employees, mortgages, rent, and utility bills.

The Adobe 2020 Digital Economy Index analyzes 100 million online transactions in 18 categories. The following are part of the most important insights that Adobe revealed:

Book a Meeting to Solve Your COVID-19 & Ecommerce Challenges

Digital purchasing power increased by 20 %.

• Comparing PCs and monitors, the average sales per day increased by 40 % when comparing March 1 to 10 and March 11 to 25.
• Fitness equipment increased by 55 % compared to the same period.
• Since January 1, 2011, it increased by 87 %.
• During the same period, 807 % of virus products (gloves, masks, hand disinfectants, etc.) increased by 217 %, and cold and influenza drugs increased by 217 %.
• Will consumer behavior in the current crisis be an indicator of what to come? A short answer: Yes.
• Using a specific statistical method, testing micro processing such as ad d-in cart events and PDP views, repeating and expanding to win, testing faster than competitors and hitting the first hand. can.
• If your industry is affected by the crisis, or if you are negative, it is more important to manage the test program.
• Our latest blog post on sustaining digital marketing during this crisis covers how to optimize your experience and website experience with onsite testing to acquire new customers and retain existing ones in the coming weeks and months. Brandon Howell, a guide for website optimization services, shares his best tips and strategies for conversion optimization during this crisis.
• The travel industry has seen some of the biggest successes from Covid-19 amid growing fears and restrictions on travel. While some statistics are staggering, experts believe the travel industry will bounce back once the crisis subsides - starting with local tourism.
• The Bad
• Global airlines will take a $113 billion hit if the coronavirus continues to spread.
• Hotel occupancy rates fell more than 24% year-over-year in the week from March 8 to 14, and revenue per room fell 32%.
• Carnival Cruise Line inventory is down nearly 60%, while Royal Caribbean and Norwegian are down 70% over the past 30 days.

Sources

• Good Things
• Venice's canals are clearer than they've been in centuries. Perhaps future cruises will see less pollution and keep it that way.
• Nitrogen dioxide levels across eastern and central China were 10-30% lower than normal, according to NASA. Since Italy went into lockdown, nitrogen dioxide levels in northern Italy, especially Milan, have fallen by about 40%.
• The U. S. lags behind these two countries in terms of stay-at-home orders, but the effects are already being felt in Los Angeles, Seattle, Atlanta and more. Our map compares pollution levels in March 2019 and March 2020.

• Amazon prioritizes products related to child care, health and home, personal care, groceries, science supplies, and pet care.
• The program is set to end on April 5, but restrictions may continue as the pandemic progresses.
• Vendors are still allowed to sell goods and handle their own shipping.
• Demand for faster download speeds has never been higher. Bandwidth demand increased 75% from March 8 to 15, accelerating 5G adoption.
• VPN usage increased 34% and video bandwidth usage increased 12%.
• Web traffic increased 22% and voice usage increased 25% last week.
• 5G can also better support the development and operation of applications that receive and monitor temperatures.
• The consumption of TV and streaming services has increased significantly due to COVID-19.
• 21 % of consumers who have subscribed to streaming services say that Coronavirus has helped to make decisions.
• As a result of the increase in viewers at home, the audience rating may increase by 60 %.

• Netflix and YouTube restrict the quality of streaming in consideration of increased demand.
• Regardless of whether or not your business hours or business content is changed, you should be able to make some announcements on the website and know that customers are receiving the latest and appropriate information from your business.
• The following is an action to consider:

• Update business hours based on websites and Google companies.
• Clarify what special precautionary measures are being taken to ensure the health and safety of employees, customers, and local communities.
• If you provide new services and additional services to the local community, share them.
• If there is a delay, the transparency will be ensured what customers should have.
• Add a new tab or bold header to your homepage so that consumers can easily find all information related to your business and your business.

• On the other side of these closing is a grocery store, a large store, and an online store that has a great excitement. Wa l-Mart responds to the increase in consumer demand by raising the start of employees by $ 2. Wa l-Mart hopes that it will respond to the rapid increase in shopping and reward the employee's hard work. Amazon and targets, which are Wa l-Mart's competitors, are increasing wages and employment to respond to the increase in corresponding orders.
• Despite the increase in sales at stores such as the best buy, target, and Wa l-Mart, the retail business is suffering. Retail industry groups are pleading to the Trump administration for relief. In particular, policy proppons are urging the workers to provide the retail labor and provide fluidity in the retail business during the crisis.
• Private appointment announcement
• Use a large exhibition space to keep a social distance
• Added new service to online sites

• Make test drive at home or office
• Vehicle delivery
• As with many of the changes in the market in the market, such services may be established after the recession is over.
• In an era where conflicts are constant, companies need to adapt to survive and look ahead. To survive this uncertain era, we work on the most difficult questions with two active and interactive discussions.
• Regardless of whether or not your business hours or business content is changed, you should be able to make some announcements on the website and know that customers are receiving the latest and appropriate information from your business.

• The following is an action to consider:
• With each week, the more dramatic and unprecedented impact caused by COVID-19 is revealed. Not all of these impacts have bright signs, but we've seen many companies respond to failures with great innovative solutions. Here are some typical examples.
• One real estate developer Evergrande Real Estate Group has reformed offline sales units and attracts customers using virtual reality and social media. This allows them to actively boost when the economy is in need, and have been able to continue making decisions and payments that will benefit their future. Such a strategy can overcome this crisis and provide better services to customers.
• Another example is the grocery industry in general. Food delivery services indicate recorded sales as a result of social work. Customers who have not shifted to food shopping, including the elderly, have abandoned strict habits and are easily switched.
• Again, such a change may not have happened without isolation. < SPAN> In an era where conflicts are constant, companies need to adapt to survive and look ahead. To survive this uncertain era, we work on the most difficult questions with two active and interactive discussions.

• The first webcast ended at 2:00 pm on March 25, but you can still watch the replay! This video analyzes the past trends of search ads and provides strategic hints for your brand to survive this difficult time. Focus on what strategies can be taken to maintain the flexibility of the advertising budget and overcome shor t-term pitfalls.
• The second webinar "COVID-19, your e-commerce and brand" will be held from 2:00 pm on April 1 and will be answered live to all questions about COVID-19 and your business. Not only can you answer your questions, but we also take up the confusion of the supply chain, the profit improvement campaign, and how to succeed after this crisis has subsided.
• With each week, the more dramatic and unprecedented impact caused by COVID-19 is revealed. Not all of these impacts have bright signs, but we've seen many companies respond to failures with great innovative solutions. Here are some typical examples.
• One real estate developer Evergrande Real Estate Group has reformed offline sales units and attracts customers using virtual reality and social media. This allows them to actively boost when the economy is in need, and have been able to continue making decisions and payments that will benefit their future. Such a strategy can overcome this crisis and provide better services to customers.

• Another example is the grocery industry in general. Food delivery services indicate recorded sales as a result of social work. Customers who have not shifted to food shopping, including the elderly, have abandoned strict habits and are easily switched.
• Again, such a change may not have happened without isolation. In an era where conflicts are constant, companies need to adapt to survive and look ahead. To survive this uncertain era, we work on the most difficult questions with two active and interactive discussions.
• The first webcast ended at 2:00 pm on March 25, but you can still watch the replay! This video analyzes the past trends of search advertisements and provides strategic hints for your brand to survive this difficult time. Focus on what strategies can be taken to maintain the flexibility of the advertising budget and overcome shor t-term pitfalls.
• The second webinar "COVID-19, your e-commerce and brand" will be held from 2:00 pm on April 1 and will be answered live to all questions about COVID-19 and your business. Not only can you answer your questions, but we also take up the confusion of the supply chain, the profit improvement campaign, and how to succeed after this crisis has subsided.
• With each week, the more dramatic and unprecedented impact caused by COVID-19 is revealed. Not all of these impacts have bright signs, but we've seen many companies respond to failures with great innovative solutions. Here are some typical examples.

• One real estate developer Evergrande Real Estate Group has reformed offline sales units and attracts customers using virtual reality and social media. This allows them to actively boost when the economy is in need, and have been able to continue making decisions and payments that will benefit their future. Such a strategy can overcome this crisis and provide better services to customers.
• Another example is the grocery industry in general. Food delivery services indicate recorded sales as a result of social work. Customers who have not shifted to food shopping, including the elderly, have abandoned strict habits and are easily switched.
• Again, such a change may not have happened without isolation.
• This proposal has been taken seriously. Facebook canceled the largest event F8, which was scheduled to be held in May. Google moved the next 2020 conference cloud to online, and Adobe did the same at the annual Adobe Samit Company. In addition, many conferences have been canceled, including Mobile World Congress, South by South West, Shop Talk, SHOPIFY UNITE, and Google I/O.
• In early 2020, 41 % of merchants said they would increase this year's event budget. In addition, 53 % of merchants believe that fac e-t o-face events and exhibitions are the best way to promote engagement and conversion.

• In terms of events, Coronavirus can have a permanent adverse effect on budget, revenue, and sales this year.
• In fact, according to EMARKETER, the cancellation of the event loses more than $ 500 million.
• In early 2020, 41 % of merchants said they would increase this year's event budget. In addition, 53 % of merchants believe that fac e-t o-face events and exhibitions are the best way to promote engagement and conversion.
• The way of turning digital events is not a reactive (reactive) but proactive (aggressive).
• In addition, forcing the event to be canceled is an opportunity for marketing to analyze how effective the event is for your business. Is the virtual event really higher than the fac e-t o-face event? Is the fac e-t o-face event worth investing in the long time and money you need, or is a virtual event better for your specific business?

• Measure all of the events to the brand's true impact on the brand and measure everything so that you can make a decision based on the information.
• As the number of consumers who avoid crowded public places continues to increase, more and more people use online shopping to get necessities. In fact, JD. com, China's largest online retailer, has sales of general daily necessities four times as last year.
• E-commerce growth will not confuse the economy more than the 2002 SARS epidemic. However, online businesses, which have to deal with delay and out of stock due to an increase in demand, will still be under pressure.
• At Amazon, it is very important that no products are out of stock to avoid penalty by Amazon's organic search and advertising algorithm. If the out of stock lasts for more than 30 days, it will be treated as a product without sales history even if it is restocked.
• In other words, the ranking of the most important keywords is greatly reduced, so the search results will be displayed considerably lower.

• It may be due to some of the thir d-party sellers rising on Amazon when viruses began to spread in the United States, as they feared out of stock.
• The biggest causes include two packs of Pylel's hand disinfectants (12 ounces), which were sold for more than $ 100, and the Chlorox Wipe, which was sold at 8 times the normal price. Later, these products were completely deleted, and the company's spokeswoman said to the ABC News that "Amazon has no room for raising prices."
• When Coronovirus landed in the United States, most surgical masks and han d-disinfectants were rising at least 50 % in total.
• Not only price regulations, but also imitating products also use consumers' concerns about colonavirus by claiming to cure viruses and selling products that do not meet safety standards.
• Focus on securing the product inventory and telling your customers frankly if there is a delay.

• Amazon Prime has promised free delivery within 2 hours for some products, and is now an era where consumers emphasize more quickly than ever. Other major vendors, such as Wa l-Mart and Targets, are competing with similar options.
• Can your brand respond to this increase?
• As mentioned in the latest information on the Amazon in January, Amazon has recently invested a large amount of one day delivery, but has not yet worked. In the third quarter of 2019, pure income decreased by 26 %, and delivery costs rose 46 %. Expect this blog update about how the Coronovirus trends affect the profits of Amazon in the first half of 2020.