IGT Reaffirms Responsible Gaming Leadership with G4 Certification for Global Gaming and PlayDigital Segments

International Game Technology Inc. has announced that it has once again been successfully certified responsible gaming by the Global Gaming Guidance Group ("G4") for its Global Gaming and PlayDigital™ operations. "Responsible gaming is embedded in the core of IGT's business, and receiving this G4 certification for our global gaming and PlayDigital products demonstrates our continued commitment to sustainable gaming initiatives. "IGT is the first supplier in the industry to receive G4 certification for excellence in gaming and digital responsible gaming, and the first supplier in the United States to receive certification for sports betting. IGT continues to hold itself and its partners to the highest responsible gaming standards to promote positive gaming for all."

"Every year, IGT demonstrates its commitment to responsible gaming and industry leadership, and G4 is pleased to once again recognize its global gaming and PlayDigital businesses. "We applaud IGT's significant responsible gaming efforts and appreciate all they do to maintain the integrity of gaming around the world.

G4 aims to minimize the impact of problem gambling by promoting global certification and accreditation programs. To maintain G4 certification, IGT The company was independently assessed and found to exceed industry standards in providing player protection tools and responsible gambling information. Topics assessed in IGT's G4 audit included responsible conduct, corporate standards, operational standards, training, player protection tools, staff and responsible gambling, staff and problem gambling, and player protection.

IGT was the first to receive G4 responsible gaming certification for its sports betting business in 2022, its digital solutions in 2019, and its gaming business in 2017.

Related Topics

Related

UP Leaves a strong mark at Amusnet Bege Expo 2023

No missing numbers

Safer Gambling Week, Melker UK announces sweep of G4 safe gambling regulations

Read more

Advertisement IGT to showcase local games and jackpot links at Australasia Gaming Expo 2024

You may like

Apollo Fund to acquire IGT's gaming and digital business and Everi in simultaneous all-cash deal

The IGT was selected as the "best workplace for inclusion for the disabled" of the disabled equal index 2024.

IGT brings a poker portfolio to Spain at Barcelona Casino Game America Weekly Round Up-July 8-14 IGT is awarded 2024 Women in Gaming Diversity Awards diversity and inclusion division for two consecutive years

Click the comment

September 6, 2024

Compliance Updates

The Danish Gambling Authority Has Had 79 Illegal Gambling Sites Blocked

Reading time: 3 minutes

On August 22, 2024, the Frederix Velg court ruled the Denmark Gambling Agency to block 79 websites that provide illegal gambling to the Denmarks. The blocked websites include sites that target children and young people.

Every year, the Denmark Gambling Bureau blocks websites that provide gambling products and services for Denmarks without permission. Block is an important part of Denmark's activities to protect players and to secure a fair and legal gambling market in Denmark.

In 2024, the Denmark Gambling Agency blocked access to a total of 162 illegal gambling sites, which provide gambling to the Denmarks. This is the largest number of blocks in the year so far. Since 2012, a total of 438 websites have been blocked from Danish communication providers.

It was the court to decide on the website block, and the Denmark Gambling Bureau stood twice this year to block illegal gambling sites. In February, 83 sites were blocked.

What Denmark chose to block access to illegal sites is the s o-called DNS block. In other words, the connection between the player and the gambling provider's website is blocked by the player's communication provider. When the user tries to access the blocked site, the site is illegal and a page is blocked by Denmark's gambling authorities.

"I know there is a player trying to avoid DNS blocks, so it is very very useless for us to make the player aware that the information you see is clear and that you are trying to access the site without permission. Such sites have a low level of consumer protection, and it is very dangerous for players.

Sites without a Danish gaming authority license do not necessarily meet the same requirements as sites with licenses, so the illegal sites will not receive the same consumer protection and safety.

For example, it is impossible to play on licensed sites if you are under 18 or registered with ROFUS (Registry of Voluntarily Prohibited Players).

The blocked sites offer different types of gambling, including online casinos, online betting and skin betting.

In the previous block, 3 out of 79 sites included a new type of skin betting, where players can use "Robux" as a bet or earn Robux, the virtual currency within the computer Roblox game.

"We pay special attention to this new type of site. Roblox is a very popular game among children and young people under 18. We are very pleased to have blocked access to such a site, as our children should not be exposed to gambling in video games.

If the Danish Gambling Authority assesses that a website offers gambling illegally and without a license, it requests the gambling provider to stop the illegal offer. If they do not stop the offer, the telecommunications provider must block their customers' access to the site. If this does not happen, the Danish Gambling Authority will proceed with the case and ask the district court to order the Danish telecommunications operator to block the site.

In the past, only telecommunications operators that are members of Teleindustrien were involved in blocking procedures in Denmark.

However, in this blocking procedure, three telecommunications operators that are not members of Teleindustrien also blocked access to illegal sites.

All three telecommunications operators block access to sites offering illegal gambling that are the subject of this blocking procedure, as well as sites that were the subject of previous decisions.

"In addition, three "We are very pleased that two operators have closed access. This will protect even more players from accessing illegal sites," said Anders Dorf.

September 5, 2024

Related

Compliance Updates

Google Updates Gambling Ad Policy for Germany

Reading time: 3 minutes

On August 22, 2024, the Frederix Velg court ruled the Denmark Gambling Agency to block 79 websites that provide illegal gambling to the Denmarks. The blocked websites include sites that target children and young people.

According to the announcement, made just one month before the implementation date, only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be able to apply for advertising certification for gambling products listed in Google's Gambling and Gaming Policy. GGL, translated as the German Federal State Joint Gambling Office, is the central regulatory body that oversees gambling activities in Germany.

The policy update marks a major change in Google's approach to gambling advertising in the German market. Previously, a wider range of gambling-related services could be advertised on Google's platforms. However, the new policy will no longer accept applications from advertisers of online gambling services that do not meet the GGL's licensing criteria. The change also extends to services that offer aggregate gambling, such as sites that link to multiple offers from different providers on a landing page.

The consequences of this policy update are far-reaching for the online gambling industry in Germany. Existing certifications for services that do not meet the new criteria will be revoked as of September 25, 2024, the effective date of the policy. This revocation means that these services will no longer be able to display gambling ads targeted to the German market through Google's advertising platforms.

To fully understand the impact of this policy change, it is necessary to dig into the technical aspects of Google's advertising ecosystem. Google Ads, the primary platform for advertisers to reach Google's vast user base, operates under a complex policy and certification system. The Gambling and Gaming Policy is a key component of this system and is designed to ensure that gambling-related ads comply with local laws and regulations.

The certification process for gambling advertisers at Google involves several stages. Advertisers must first ensure that they meet the eligibility requirements for a given country or region. With the new policy update, this eligibility in Germany will now be directly linked to a GGL license. Once eligibility is confirmed, advertisers will need to complete an application process that includes providing more information about their gambling activities and licenses.

Google's policy updates reflect the evolution of online gambling regulation status in Germany. In Germany, regulations on online gambling have been strengthened in recent years, and as a result, GGL has been established as a central regulatory organization. This movement to the central regulation is to create a more consisten t-managed environment of online gambling over German states.

The change in this policy also highlights the issues faced by multinational technology companies to survive different regulatory environments in each country. Google must balance business profits and local laws and regulations as a global platform. For this reason, specific policies are often updated, like this German case.

For gaming operators and advertisers, the update of the policy requires r e-evaluation of digital marketing strategies in the German market. Companies that have not received a GGL license need to consider another advertising channel or get a license if you want to continue advertising on Google platforms. This can change the competitive environment of online game ads in Germany.

It is noteworthy that Google's policy updates are in line with digital advertising regulations, especially in the delicate field of games. Regulatory authorities and technology platforms are increasingly focusing on confirming that online ads for game services are responsible and complies with local laws.

The timing of this announcement, just 30 days before the enforcement date, provides windows for affected advertisers to adjust the strategy. However, given that gaming licenses are complicated, this schedule may be a challenge for businesses who have not yet obtained GGL licenses.

Google's policy update also questions the future of gaming ads on other digital platforms. Since major technology companies often follow similar regulatory trends, other advertising platforms may implement similar policies in the German market and other strict gaming regulations.

From a technical point of view, the implementation of this policy is likely to include updates for Google's advertising examination system.