Interview Kamagames CEO Andrey Kuznetsov Provides an Insight Into the Project
Interview: Kamagames CEO Andrey Kuznetsov Provides an Insight Into the Project
A: First of all, I would like to point out that Kamagames is not a gaming company, but a social casino operator.
There are very clear differences between social games and real money casino games, including the motivation to play, the psychology and mindset while playing, the goals players aim for, and ultimately what defines "winning".
Kamagames is the largest social mobile operator in Europe and one of the fastest growing operators in the world. Founded in 2010, the company has over 250 employees and is headquartered in Dublin, Ireland, with offices in London and Dubai.
Poker is our flagship title. It has won numerous awards and has been ranked #1 in the App Store in 101 countries and in the top 5 in 45 countries on Google Play.
We announced that our gross profit at the end of 2017 was $57. 5 million, up 63% from the previous year. We also saw an increase in daily active users (dau) to 530. 000. We improved on these results in the first half of 2018, increasing revenues two-fold in the first half of 2018 compared to the first half of 2017, and increasing total revenues by 53% in the same period from an already strong base of $57. 5 million in 2017.
Q: How is Kamagames different from many other poker operators and internet casino platforms?
A: In the social mobile poker space, our two main competitors are Zynga and WSOP/Playtika. Zynga is the market leader in the genre. Meanwhile, WSOP/Playtika has similar social mobile poker numbers as Kamagames.
It is true that Zynga and WSOP poker games follow the classic Texas Hold'em rules and employ casual gameplay. However, our poker product, poker, goes beyond these points and has a few more unique features:
Multi-table tournaments - We were the first social casino operator to launch multi-table tournaments (commonly known as MTTs). This is a very complex feature, so for now it is only available in real money games. We are very proud of our MTTs and have seen great results since we launched them.
Unique Party Modes - Last year, Kamagames introduced Party Poker Modes, which are essentially a unique twist on the classic poker game. These party modes are designed to give players a more fun and casual gaming experience with unique play styles and unique rules. The party modes have been so well received by players that we offer at least one party mode every week.
White Label and Partnerships - Among the developers mentioned above, Kamagames is the only one that offers B2B partnerships. We are working on some surprise partnerships that we are not free to talk about yet, but we already have some very fruitful features, such as Poker Night in America (an American TV show), Poker Champions in partnership with Yoozoo Games India, and instant messaging platforms Tango and Viber.
Q: What are the advantages of Kamagames' social casino games?
A: Besides the unique benefits mentioned above, we are confident that we have higher player engagement than any of our competitors. We regularly provide new content, features, and other updates to keep players interested.
In addition to MTTs, multiple party modes, and frequent updates, we also find a consistent loyalty cycle, organize themed events, and host many player tournaments every week.
We also manage all the different games within one app, so players can seamlessly transition from one game to another and maintain their friends list, chip balance, etc.
Q: What is your position on blockchain and the upcoming token sale?
A: Over the last few years, we have had more and more inquiries from players asking if they could buy crypto tokens, so we decided to look into what options are available and how feasible they are. As a leading social casino operator, we are always looking for new ways to improve our games and innovate the social casino industry. In fact, at this year's EGR Marketing and Innovation Awards in London, we won the "Innovation in Social Casino" award.
At the same time, we strive to always offer something new and exciting to our players, and the launch of the Kamagames Token (KGT) is a perfect example of this. This is a great opportunity not only to thank our players, but also to show how passionate Kamagames is about embracing new technology.
The strategy for KGT is that we are really running marketing/promotional campaigns aimed at attracting new players and rewarding existing players. Players have the opportunity to buy our game currency, virtual chips, at a more favorable rate and receive additional bonus chips for the first six months. KGT is just a "proxy" for purchasing Kamagames' virtual currency.
Q: What are the implementation of various blockchains that need to be integrated into the platform?
A: Ethereum platform is used to generate tokens, but not in the game. Occasionally, we are asked why our games are not decentralized and why blockchain cannot be imitated more faithfully. There are many reasons why social poker cannot be distributed.
First, we need a much faster transaction and calculation speed than blockchain technology. Tens of thousands of players participate in our games, especially pokers, and instantly process all exchanges.
This is something that cannot be handled with blockchain technology.
Second, there is a fee to use an external blockchain.
Third, and probably most important, migrating the random number generator (RNG) to a blockchain will make it easier to predict and decrypt on games. We are proud of creating a fair, safe and fun social casino game, and now, diversification impairs the quality we value.
Q: How much do you plan to secure by selling a symbol? What do you use for?
A: The Kamagames token has a maximum of $ 25 million, and is expected to be sold out ahead of time, based on its previous sales.
The generated revenue will be used for various expenses, labor costs, and future product development, as in general corporate revenue. This is not for funding, as we are already very paying for money. This is another source of revenue for us.
Q: It has been reported that the KGT token sales are different from ICO. Please tell me more about it.
A: There are some important things that need to be clarified about the sale of Kamagame Token:
- We do not want to raise funds from investors.
- We do not distribute tokens to the KAMAGAMES group. We are not thinking about gathering investors.
- The token is not introduced on the exchange.
- The token can only be exchanged for i n-game currency.
- This is a service fee paid by the added value tax, and in fact, we have paid an added value tax when selling utility tokens.
To avoid misunderstanding, this is a token sale for new and existing Kamagames players. In other words, this is not ICO. ICO (initial coin offering) is an untrained means to raise funds for new cryptographic ventures. Emergency companies use it to avoid the strict and regulated funding process required by venture capital and banks.
In the ICO campaign, a certain percentage of ciphers is sold to the initial supporters of the project in exchange for a legitimate bidding or other cryptocurrencies, but is usually subject to bitcoin and Ethereum.
The main factor that KAMAGAMES is doing is that the company is not aiming for capital procurement and no investment in any form. The Kamagames token is only an "agent" for purchasing Kamagames virtual currency (token) at a very low rate.
Q: Please tell us the current project status. Please tell me the future roadmap of the KAMAGAMES project.
A: Currently, it is in the closed presale stage (providing 25 % bonus tokens), followed by the Pretal Stage (provided by 20 %), and the sales stage from October 8 to November 12. Masu.
Q: Please tell us about KAMAGAMES partnership and collaboration.
A: KAMAGAMES is currently providing the following partnerships and collaboration:
- Poker Night in America is based on our flagship title Pokerist developed by a partnership with CBS Sports Network's US TV program Poker Night Live. As a second year of partnership, we have started a major app for apps, including some new games, modes, and other additional content.
- Poker Champions, partnered with India Yoozoo Games, has adjusted the unique appearance and feel of poker for specific Game Viewers in India, combined with this region and market in Yoozoo.
- Tango and Viber, a messaging platform, allows our games to be used on two popular messaging platforms. In fact, Tango, which has many customer base in the United States, Canada, Mexico and India, has been downloaded more than 1 million times. VIBER has more than 664 million users in 193 countries.
- We have partnered with YOGSCAST, which is very popular on Twitch, to create some poker themes.
- Our latest partnership is with Huawei. The Huawei Appgallery Platform, a dedicated standalone app store for Huawei devices, has been added to our social casino game portfolio. Huawei is a huge brand worldwide, selling 153 million devices in 2017 alone, so this is really exciting for us.
Q: Can you tell your readers about your team and their experience?
A: It is difficult to narrow down the specialized fields because more than 250 employees are working in offices around the world. Explaining Dublin (Dublin) as an example, our teams work in IT, games, laws, and marketing industries around the world, and their experience has been tens of years.
I have been the CEO of Kamagames for the past five years and have been CEO for the past two years. On behalf of the Board of Directors, I am in charge of planning and implementing the business activities of the entire KAMAGAMES group.
Lawyer Romeo Abramenco, a lawyer, is involved in the design of international corporate structures and has internationally recognized qualifications in the tax law, IT law, and business fields.
Global Communication & Content Director Sam Forest has more than 25 years of communication in the interactive entertainment category. Through his career, he has been working with many famous global entertainment brands, including Disney / Pixar, WWE, Dream Works, Nicolodon, Hasbro, and Marvel.
The team has been gradually built over the years and is one of the world's top classes in all categories. < Span> A: It is difficult to narrow down the specialty of each specialty because more than 250 employees are working in offices around the world. Explaining Dublin (Dublin) as an example, our teams work in IT, games, laws, and marketing industries around the world, and their experience has been tens of years.