Leading Online Operators Launch Principles for Responsible Gaming

Leading Online Operators Launch Principles for Responsible Gaming

NEW YORK (Sept. 22, 2022) -- The nation's largest online gaming operators have agreed to the industry's first Responsible Gaming Standard. The 12-point pledge commits to the principles of responsible online gaming and is recommended as an industry benchmarking principle.

The announcement coincides with the American Gaming Association's designation of this month as Responsible Gaming Education Month.

The collaboration includes Bally's Corporation, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International.

The 12 principles are derived from four core attributes:

a) We will only participate in legal markets that offer consumer protections. b) We will strive to instill a responsible gaming culture throughout our respective businesses. c) Online gaming in all its forms is a fun activity and should be enjoyed as a form of entertainment. d) While the majority of individuals are able to enjoy online gaming in a responsible manner, some individuals require additional tools and support related to their gaming activities.

The 12 principles set out in the appendix include a commitment to take proactive measures to prevent minors and excluded individuals from participating in all forms of gaming. Operators commit to providing customers with informed choices regarding gaming through easy-to-understand responsible gaming tools, and all entities will continue to conduct research to track the impact of this collaboration.

Furthermore, the principles include the introduction and effective promotion of a national, uniform, toll-free responsible gaming helpline, and socially responsible advertising that avoids images that may tempt minors in its marketing content.

Other provisions call for a "shared responsibility approach to addressing problem gaming" and a commitment to "collaborating with policymakers, academics, researchers, problem gaming treatment organizations, advocacy groups and partners" as well as customers to promote responsible gaming and address problem gaming.

The collaboration also commits to employee training and operators to continually monitor their respective responsible gaming programs and initiatives to ensure they comply with applicable standards.

" Bally's is proud to partner with all participating operators. We are committed to the 12-point pledge and it is Bally's and the industry's responsibility to prevent underage gaming and provide education and safeguards.

Joshua Jessen, Chief Legal Officer at BetMGM, said, "Responsible gaming is at the forefront of everything we do at BetMGM. We operate in a competitive industry, but we are proud to work with our colleagues to adopt such important principles. Creating a consistent standard of responsible gaming strengthens our commitment to our customers, employees and the communities in which we operate. We look forward to continuing this work in the future."

Chrissy Thurmond, Senior Director of Responsible Gaming at DraftKings, said, "An essential part of promoting safer play is a framework for operators to guide responsible gaming. DraftKings has committed to adopting the 12-point pledge across participating operators. "We are pleased to have been part of this groundbreaking effort that has led to the adoption of the Responsible Gaming Principles by the United States.

Entain's Martin Ricca, Senior Vice President, U. S. Regulatory Affairs and Responsible Gambling, praised the collaborators for recognizing a national need and committing their organizations to action. "The principles are an important milestone, and we are pleased that other major operators have joined us in our commitment to responsible gaming in the fast-growing U. S. market. This is truly a first for this market, and a significant step in consistently addressing problem gaming."

We have all the tools -- the research, the data, the partners -- to establish an effective national code of responsible gaming principles. And we hope that our industry and state regulators will join us in promoting these principles. "Our patrons deserve it.

Adam Warrington, vice president of responsible gaming at FanDuel, said, "FanDuel is committed to working with and partnering with all participating operators, and our entire industry, on the 12 Principles for Responsible Online Gaming. Together, we have the privilege and opportunity to set the standard for being a responsible operator.

Stephen Martino, senior vice president and chief compliance officer at MGM Resorts, said, "Responsibility has long been a core value at MGM Resorts and a guiding principle in our leadership in the industry. Coming together as an industry with a unified approach and standards puts the best interests of our guests, customers and their families at the forefront. This is the right thing to do for our customers, our industry and our business.

Industry Collaborator Statement and the 12 Principles for Responsible Online Gaming

Market-leading 6 The seven operators endorse the following statement and 12 principles for responsible online gaming:

We, the undersigned, pledge to adhere to the following responsible gaming principles in all our online gaming related activities and to encourage all affiliated third parties, including but not limited to content providers, social media influencers, social media accounts and brand ambassadors, to adhere to these principles as well:

  1. We take proactive steps to prevent minors and excluded individuals from participating in any form of gaming in our products;
  2. We help users make informed choices about gaming;
  3. We provide easy-to-read information on how to play, provide responsible gaming tools, including information on how to access and use such tools, and provide other relevant information, such as information on toll-free helplines and resources for those seeking support regarding gaming;
  4. We support the adoption and effective promotion of a uniform national toll-free responsible gaming helpline;
  5. We comply with applicable standards for socially responsible advertising, including compliance with all applicable state and federal laws and standards, and avoid using minors in our marketing content. We only use actors and company representatives who look reasonably above the legal gambling age in our game-related advertising and social media;
  6. We provide customers with sel f-exclusion tools, financial and other account restrictions, and customer betting history, but not limited to these, to the customer to play with responsibility;
  7. We will comply with all sel f-exclusion rules and regulations and provide resources to individuals who chose sel f-exclusion;
  8. We encourage users to set up a budget, never play beyond their height, and not regard gaming as economic success;
  9. We set the gaming time and financial restrictions and encourage users to protect them;
  10. We believe in a share d-responsibility approach to deal with problematic gaming, promote responsible gaming, and deal with problematic gaming, to deal with policy proprietors, academic experts, and problems. We promise to cooperate with a gaming treatment organization, advocacy organization, and our partner, and our customers;
  11. We will support funds for gaming and responsible gaming;
  12. In order to take responsible gaming culture in our business, we will conduct training on gaming, which is responsible for and then, for all employees.
We evaluate each responsible gaming program and initiative, and promise to continue monitoring.

About Bally's Corporation

Bally's Corporation is a global casino entertainment company that continues to grow through online sports betting and Igaming's omn i-channel deployment. He currently owns and operates a racecourse in Colorado, 14 casinos in 10 states, and has an OSB license in 18 states. In addition, Gamesys Group, one of the world's leading online gaming operators, Bally's Interactive, a sports betting platform of the firs t-in class, a MONKEY KNIFE FIGHT, a North American Daily Fantasy Sports site RTCALLER, rea l-time fan He owns Telescope Inc., a leading provider of engagement solutions.

The Barry casino business, which has about 10, 000 employees, includes more than 15, 800 slot machines, 500 table games, and 5, 300 hotels. Completed the trading with Tropicana Las Vegas (NV), which was announced earlier and completed the construction of a land casino near the Nittany Mall in State College, Pennsylvania, and Barry's owns 16 casinos. Will be. The company's shares are traded on the New York Stock Exchange on the Ticker Symbol "Baly".

About BETMGMBetMGM is a market-leading sports betting and gaming entertainment company and a pioneer in the online gaming industry. Formed through a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U. S. land-based and online sports betting, major tournament poker and online gaming businesses. Leveraging Entain's U. S. licensed cutting-edge technology, BetMGM offers sports betting and online gaming through its market-leading brands, including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information: http://www. betmgminc. com/ About DraftKings DraftKings is a digital sports entertainment and gaming company founded to inspire the competitive spirit of sports fans with a wide range of products including daily fantasy, regulated gaming and digital media. Headquartered in Boston and founded in 2012 by Jason Robbins, Matt Kalish and Paul Liberman, DraftKings is the only vertically integrated sports betting operator based in the United States. DraftKings is a multi-channel provider of sports betting and gaming technology, delivering sports and gaming entertainment to operators in 17 countries. The company operates iGaming in five states through the DraftKings brand, as well as Golden Nugget Online Gaming, an award-winning iGaming product and iconic gaming brand, in three states. DraftKings sportsbooks are live with mobile and/or retail betting operations in the United States, subject to regulation in 19 states and the province of Ontario, Canada. DraftKings daily fantasy sports are available across 15 sports categories in six countries around the world. DraftKings is the Official Daily Fantasy Partner of the NFL, NBA, MLB, NHL, PGA Tour and UFC, as well as the Official Daily Fantasy Partner of NASCAR. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed to be mainstream accessible, offering curated drops of NFTs and supporting secondary market trading. DraftKings also owns the Vegas Sports Information Network (VSiN), a multi-platform broadcast and content company..

About Entain

Entain PLC (LSE: ENT) is a company listed on FTSE100, one of the world's leading sports betting, gaming, and interactive entertainment groups, which develop businesses on both online and retail. The sports brands include BWIN, Crystalbet, EUROBET, LADBET, NEDS, Sportingbet, and the game brands, Casinoclub, Foxy Bingo, Gala. There are E, Ninja Casino, Optibet, PartyPoker, and Partycasino. The Group operates its own platforms in the main product field, providing services to many thir d-party customers on B2 B-based in addition to the B2C business.

The Group has a joint venture for BETMGM, a leader in sportsbating and Igaming in the United States. Entertainment offers technology and functions that support bet MGM, and games and products specially developed in our own game studio. The Enstein Group has a tax payment place in the UK and is developing businesses in more than 30 regulated and regulated areas. Entertainment is the leader of ESG, members of FTSE4GOOD and DJSI, and MSCI is given AA rank. The Group has set a scientific basis and promises to achieve carbon net and zero by 2035, and through the Entertaine Foundation, more secure gambling, grassroots sports, technology, diversity in technology, community. We support various initiatives focusing on projects.

For more information, see the Group's website www. entaingroup. com.

Fanduel's responsible gambling efforts

Fanduel believes that it is important to lead a responsible gaming (RG) from the front. Each employee maintains a commitment to protect customers in order to build a symbolic sports brand trusted by customers. We have built an RG approach that leads the industry, including more than 100 dedicated teams composed of compliance and RG experts, focusing on strengthening products related to technology, marketing, product development, and data analysis. I am doing it. In addition, all the mobile products of Fanduel have an app tool that allows customers to set time, deposit, and bets. Our

Playwell

On the website, you can centrally see support services, information on RG tools, details on our beliefs and RG initiatives.About MGM Resorts InternationalMGM Resorts International (NYSE: MGM) is a global entertainment company of S & amp; P500®, the best hotels and casinos in Japan and abroad, the most advanced conference hall and the conference space, wonderful live and theater entertainment We have a wide range of facilities, such as experiences, restaurants, nightlife, and retail stores. MGM Resorts creates a symbolic experience with immersion through a series of brands inspired by Las Vegas. MGM Resorts Portfolio has 33 unique hotels and gaming facilities around the world, including the most famous resort brand in the industry. Our 50/50 venture BETMGM and LLC offers US sports betting and online games through brands leading marketers such as BETMGM and PartyPoker. We are currently pursuing the expansion of goals in Asia through the opportunity of integrated resorts in Japan. Focused on the Matters: MGM Resorts is more sustainable, with the philosophy of "respecting humanity and protecting the earth", making a major change in life in employees, guests, and community. We are working on the creation of the future. I am proud that MGM Resorts's worldwide employees have been recognized as one of the Fortune® magazine's "World's Most Admired Companies®". For more information, www. mgmresorts. com. Also, connect with @MGMRESORTSINTL not only on Facebook and Instagram, but also on Twitter.

Ethan Andersen, Partner, PSC [Email Protected] 732-207-6771

Source Entertaine Fund U. S. < SPAN> MGM Resorts International (NYSE: MGM) is a global entertainment company of S & amp; P500®, the best hotels and casinos in Japan and abroad, the most advanced conference hall and the conference space. We have a wide range of facilities such as wonderful live and theater entertainment, and restaurants, nightlife, and retail stores. MGM Resorts creates a symbolic experience with immersion through a series of brands inspired by Las Vegas. MGM Resorts Portfolio has 33 unique hotels and gaming facilities around the world, including the most famous resort brand in the industry. Our 50/50 venture BETMGM and LLC offers US sports betting and online games through brands leading marketers such as BETMGM and PartyPoker. We are currently pursuing the expansion of goals in Asia through the opportunity of integrated resorts in Japan. Focused on the Matters: MGM Resorts is more sustainable, with the philosophy of "respecting humanity and protecting the earth", making a major change in life in employees, guests, and community. We are working on the creation of the future. I am proud that MGM Resorts's worldwide employees have been recognized as one of the Fortune® magazine's "World's Most Admired Companies®". For more information, www. mgmresorts. com. Also, connect with @MGMRESORTSINTL not only on Facebook and Instagram, but also on Twitter.

Ethan Andersen, Partner, PSC [Email Protected] 732-207-6771

Source Entertaine Fund U. S. MGM Resorts International (NYSE: MGM) is a global entertainment company of S & amp; P500®, the best hotel and casino in Japan and abroad, the most advanced meeting place and the conference space, wonderful live. We have a wide range of facilities such as theater entertainment experiences, restaurants, nightlife, and retail stores. MGM Resorts creates a symbolic experience with immersion through a series of brands inspired by Las Vegas. The MGM Resorts portfolio has 33 unique hotels and gaming facilities around the world, including the most famous resort brand in the industry. Our 50/50 venture BETMGM and LLC offers US sports betting and online games through brands leading marketers such as BETMGM and PartyPoker. We are currently pursuing the expansion of goals in Asia through the opportunity of integrated resorts in Japan. Focused on the Matters: MGM Resorts is more sustainable, with the philosophy of "respecting humanity and protecting the earth", making a major change in life in employees, guests, and community. We are working on the creation of the future. I am proud that MGM Resorts's worldwide employees have been recognized as one of the Fortune® magazine's "World's Most Admired Companies®". For more information, www. mgmresorts. com. Also, connect with @MGMRESORTSINTL not only on Facebook and Instagram, but also on Twitter.

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Elim Poon - Journalist, Creative Writer

Last modified: 27.08.2024

Secondly, prioritizing responsible gaming builds trust and loyalty among customers, leading to increased customer retention and revenue. Thirdly. For an operator's Responsible Gambling strategy to keep up with digital transformation and the proliferation of iGaming, it also needs to. "Responsible gambling is a core priority for our business and requires meaningful collaboration with all stakeholders, inclusive of operators.

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