REGIONAL ROUND-UP

Nabil Assidi, Martin Professional Middle East; Ruby Habib, GSL Professional CEO; Will Pitt, Masstech; Philip Grenzel and Peter Noten, Qvest Media; Avixa announces the results of its 2021 Board and LSC elections.

INDUSTRY APPOINTMENTS

THE LATEST MOVERS AND SHAKERS ACROSS THE MIDDLE EAST.

Avixa has announced the results of its 2021 Search Committee (LSC) director elections. Martin Sohl, CEO of ICAP Global, was elected Secretary of the Board. Also elected were Jatan Shah, Executive Vice President, CEO and Chief Technology Officer of QSC, and Brad Souza, CTO of AVI Systems.

LSC also appointed Tobias Lang, CEO of Lang AG, and Alexandra Rosen, director of venture forward at GoDaddy, to Avixa's board of directors, and reappointed Katherine Lai, senior vice president and general manager of U. S. science games at Digital. "The Avixa Board brings diverse talent and perspectives from around the world to shape the vision for Avixa and the pro AV industry at large," said Avixa CEO David Lavasquez, CTS, CAE, RCDD.

GSL Professional has appointed Ruby Habib as its new CEO. This appointment follows the sudden death of previous CEO Adrian Curtis. Habib, who spent the last three years with a Dubai-based distributor, brings a wealth of sales experience to the role.

GSL Professional Chairman Faegh Fauzi paid tribute to Curtis, saying "what he did during his tenure at GSL was extraordinary" and extended condolences to Curtis' family. Fauzi is confident that Habib will carry on Curtis' legacy in his role.

Martin Professional Middle East has appointed Nabil Assidi as Maintenance Engineer. "I share my excitement to be joining Martin Prome and hope that the days ahead will demonstrate my enthusiasm and excitement to contribute to the success of this group of companies," said Assidi. Assidi brings nearly 15 years of electrical engineering experience to his new role.

Mastec has appointed Will Pitt as head of sales for EMEA. "The job of sales brings unique opportunities and responsibilities to open new doors, make an impact and deliver new results. "We work in the most exciting and progressive virus industry in the world and I am honoured to be a part of it.

Qvest Media has appointed Philip Grenzel as General Manager and CTO of its Dubai office. Grenzel joins the team alongside CEO and CSO Ahmad Al Khayal, who will continue to lead the company's commercial activities as a long-term director. "Our increasingly core role as a technology specialist calls for strengthening our management team at all levels," commented Peter Noten, CEO of the media group. "With Philip Grenzel's expertise, we will open up new possibilities and further expand our degree of innovation and local know-how in the MENA region." www. tpmeamagazine.

Al Arabiya Network has unveiled its stylish new studio and newsroom. The state-of-the-art studio, which opened in March as the Covid-19 pandemic put the world on lockdown, incorporates three independent video curves made up of around 140 square meters of Barco LED panels.

AL ARABIYA INVESTS IN BRAND NEW STUDIO

NEW STUDIO FEATURES 140 SQ M OF BARCO LED TILES, AS WELL AS A RANGE OF ETC LIGHTING SOLUTIONS.

"Al Arabia's Creative Director Fadi Rady said: "The video wall can be seen in most shots in the presenter's studio. Of course, when people are used to big productions, the quality of the image on the wall can make or break the show. That's why we wanted only the best."

The creative director continued on about the process of getting perfect image quality on the screen in such a unique space, with 13 robotic cameras that dynamically move between two hollow and convex videos.

"We wanted consistent high-contrast and saturated colors for the graphics throughout the design of the studio, and we needed them to be displayed in the highest resolution possible," Rady reflected. "In addition, because our studio allows daylight in, we needed the colors to be just as beautiful at night as they are during the day. Barco made that possible."

The technology is powered by Barco's Infinipix image processing platform and is well integrated with VIZRT's video playback platform. What’s more, BARCO’s E2 screen management tools allow Al Arabiya’s production team to deploy an almost unlimited number of content templates to suit the network’s 24/7 programming schedule.

“Barco’s technology gives us so many creative options,” comments Radi.

For example, our favorite virtual window is an animated camera with graphics that move in the same direction as the camera, based on visual tracking. Thanks to Barco's image processing, this can all be done in perfect resolution and without any signs of jittering or glitches. ”

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Barco's local partner Intertech, as always, was the preferred partner for design, installation, testing and commissioning. Combined, Barco and Intertech have completed more than 20 studio installations in their history. “The excellent service and fast support we have experienced over the years has strengthened our belief that the partnership between Intertech and Barco is the best guarantee to keep our video walls running 24/7 without interruption,” comments Safwan Harcouss, Lighting Manager at Al Arabiya.

The new studio was also equipped with ETC lighting solutions, including Sensor3 power control systems, Gio @5 EOS control consoles, MK2 DMX response gateways and DataTrack backbone systems.

Karim Abdel Massieh, lighting systems manager at Oasis Enterprises, added: "We have worked closely with Al Arabiya for many years and have already experienced the high quality that ETC products bring to the table. We know that these new additions to their state-of-the-art TV studio will work well and we look forward to the launch of new products and more."Photo: al Arabiya network www. alarabiya. net www. barco. com www. etcconnect. com etlconnect. com highend. com

3DB installs giant boomboxes and giant headphones to help the beach opposite JBR welcome back visitors after a long, hot summer.

EATS & BEATS AT THE BEACH

As Dubai's weather cools and the city begins to ease from global pandemic restrictions, the beach opposite JBR was looking for ways to help liven up the atmosphere of the seaside destination.

3db in? The event services company partnered with the beach to create a temporary installation called Eats & Beats on the beach.

In this activity, which was held from October 16 to 31, a Weekly DJ live was performed every weekend, special promotions were held at retail stores and restaurants within development, and more than 50, 000 AED prizes were presented. "The short brief from the beach was to complement the" Eat Free "offer and prizes, and thought about creating a little buzz," said 3DB marketing and event manager Adam Griffith. 。

Based on this concept, the 3DB team created a huge boombox and headphones to be installed on the beach using 3DS Max. "The client immediately liked it. I posted a video that became reality from rendering to social media, but it was surprisingly similar." "In addition to the design and manufacturing of boomboxes and headphones, 3DB provided D & Amp; B Audiotechnik Q1, Q7, B2, B12 arrays.

"The purpose of this project was to create a beach atmosphere and atmosphere rather than something that can be seen in a general music festival."

Griffith explained that it was most important to comply with COVID-19, and that many safety and health measures were taken. "He was fired regularly, and the host was strictly briefing about how to treat the general public.

On weekends, special security guards were placed around the boom and DJ booth so that large crowds were not gathered. "Fortunately, everyone understood the rules and did not happen."

Regarding talent, 3DB asked Energy Entertainment to provide artists. "Tyler Davi s-Smith, the founder and CEO of Energy Entertainment, said," A variety of DJs, including the 8-yea r-old DJ Michelle, as a star, and was popular with clients.

Looking back on the project, Griffith rejoiced that there was an incredible positive feedback. He concluded: "Retail stores were particularly pleased. The main purpose of this event was to create a local atmosphere, attract people on the beach, and help the retail shops. This is simple. It was a safe method "Photo: 3db. com www. THEBEACH. AE www.

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Creative Technology (CT) was the official communication partner of My Dubai City Half Marathon held on October 23 in Dubai International Finance District (DIFC). The event, with more than 400 runners from more than 40 countries, was the first larg e-scale event in UAE since the pandemic in March.

MAI DUBAI CITY HALF MARATHON

CREATIVE TECHNOLOGY MIDDLE EAST PROVIDES COMMUNICATIONS TO SUPPORT EVENT ORGANISERS ACROSS THE 21KM SITE.

Due to many innovative measures to ensure the safety of all participants, the marathon tournament this year was able to set up three types of race categories, 5km, 10km, and 21km.

In addition to the event security protocol, CT provided communication throughout the venue to support the event organizer throughout the 21km venue. "With the resumption of physical events, demand for communication systems is growing. The fact that it was once postponed at the event increased the awareness of carefully managing people's movements, and everyone is now the most important. This is the case, and Rob Turner commented on CT middle yeast integrated network.

"Our communication system contributes to the provision of solutions that can safely communicate by crew members and event representatives while complying with social elimination guidelines.

"Promoseven Sports Marketing (PSM) is the highest level of communication along the social removal parameters of My Dubai City Half Marathon Event (PSM) Thank you for providing the specialized support provided by Creative Technology. "

"The UAE government is taking a provisional measures to enable the UAE government to be able to hold a safe and managed environment, and indicates the world that the live event is safe and indicates a model. Turner concluded, "said the Turner. "The organizers of My Dubai City Half Marathon did it exactly. With the support of the Dubai Sports Council, Dubai Police, and the Road Transportation Bureau (RTA), they are safe live. We planned a sports event and succeeded. " photograph

NMK Electronics has acquired the GCC sales right of the AV design XTEN-AV project platform.

NMK ADDS XTEN-AV TO ITS PORTFOLIO

DUBAI-BASED COMPANY BECOMES XTEN-AV’S FIRST INTERNATIONAL DISTRIBUTOR.

"NMK Electronics's business development manager, Dino Dorimakis, has been overwhelmed by its technology development, design, implementation, and ease of use since XTEN-AV was officially announced in 2018. "As a company, they listened to what the market really needed, and to build an accurate solution for the AV design."

The awar d-winning products are clou d-based software platforms with artificial intelligence and machine learning, and will develop a complete AV system design based on the publication and design of AVIXA standards.

"Vibhav Singh and Sahil Dhingra, a co-founder of XTEN-AV, said," I'm glad I was able to partner with NMK Electronics in the GCC area. Relationship with a wide range of NMK Electronics, and the best AV brands will bring a great exposure to XTEN-AV. I'm really looking forward to the first appointment.

This platform promises that the AV integrator will escape from the project planning method, recommends the optimal product, supports comparison, creates automated charts, material invoices, and end customer proposals in a few minutes. Increase productivity by 10 times. The buil t-in CRM and the analysis dashboard helps integrators to always grasp the project and account.

"It is interesting that XTEN-AV has adopted conventional design and solutions to make it more expensive for customers. Photo provision: NMK Electronics www. NMKELECTRONICS.

Saudi Arabia competed for the first time in the country with top women's golf players, celebrating the new "first". The Alamco Saudi Ladies International 2020, hosted by the Public Investment Fund and held at the Royal Green Golf & Country Club in King Abdora Economic City in northern Jida, was held from November 12 to 15. 。 < SPAN> "NMK Electronics's business development manager, Dino Dorimakis," said, "From the day when XTEN-AV was officially announced in 2018, it has been overwhelmed by its technology development, design, implementation, and ease of use. "As a company, they listened to what the market really needed, and responded to building an accurate solution for the future of the AV design."

ARAMCO SAUDI LADIES INTERNATIONAL 2020

ARENA MIDDLE EAST PROVIDES EXTENSIVE INFRASTRUCTURE FOR THE FIRST EVER WOMEN’S GOLF TOURNAMENT IN THE KINGDOM OF SAUDI ARABIA.

The awar d-winning products are clou d-based software platforms with artificial intelligence and machine learning, and will develop a complete AV system design based on the publication and design of AVIXA standards.

"Vibhav Singh and Sahil Dhingra, a co-founder of XTEN-AV, said," I'm glad I was able to partner with NMK Electronics in the GCC area. Relationship with a wide range of NMK Electronics, and the best AV brands will bring a great exposure to XTEN-AV. I'm really looking forward to the first appointment.

This platform promises that the AV integrator will escape from the project planning method, recommends the optimal product, supports comparison, creates automated charts, material invoices, and end customer proposals in a few minutes. Increase productivity by 10 times. The buil t-in CRM and the analysis dashboard helps integrators to always grasp the project and account.

"It is interesting that XTEN-AV has adopted conventional design and solutions to make it more expensive for customers. Photo provision: NMK Electronics www. NMKELECTRONICS.

Saudi Arabia competed for the first time in the country with top women's golf players, celebrating the new "first". The Alamco Saudi Ladies International 2020, hosted by the Public Investment Fund and held at the Royal Green Golf & Country Club in King Abdora Economic City in northern Jida, was held from November 12 to 15. 。 "NMK Electronics's business development manager, Dino Dorimakis, has been overwhelmed by its technology development, design, implementation, and ease of use since XTEN-AV was officially announced in 2018. "As a company, they listened to what the market really needed, and to build an accurate solution for the AV design."

The awar d-winning products are clou d-based software platforms with artificial intelligence and machine learning, and will develop a complete AV system design based on the publication and design of AVIXA standards.

"Vibhav Singh and Sahil Dhingra, a co-founder of XTEN-AV, said," I'm glad I was able to partner with NMK Electronics in the GCC area. Relationship with a wide range of NMK Electronics, and the best AV brands will bring a great exposure to XTEN-AV. I'm really looking forward to the first appointment.

This platform promises that the AV integrator will escape from the project planning method, recommends the optimal product, supports comparison, creates automated charts, material invoices, and end customer proposals in a few minutes. Increase productivity by 10 times. The buil t-in CRM and the analysis dashboard helps integrators to always grasp the project and account.

"It is interesting that XTEN-AV has adopted conventional design and solutions to make it more expensive for customers. Photo provision: NMK Electronics www. NMKELECTRONICS.

Saudi Arabia competed for the first time in the country with top women's golf players, celebrating the new "first". The Alamco Saudi Ladies International 2020, hosted by the Public Investment Fund and held at the Royal Green Golf & Country Club in King Abdora Economic City in northern Jida, was held from November 12 to 15. 。

Arena Middle East was responsible for the infrastructure for the event. Extensive supplies included the main hospitality structure on the 18th hole, the viewing platform on the 16th hole, a tent of around 623 square metres, various Covid-19 facilities, as well as barriers, media support screens and camera towers.